Art Director
CurrentResponsibilities:- Creative concept generation for advertising executions and supporting the Creative Director in creative briefs presentation and pitching decks. - Brand story and narrative conceptualizing and execution. - Creative Mood Treatments, Storyboards, Scripting.- Editing video and creating motion graphics.- Agency producing and overseeing large-scale video/photography productions.- Photographing, photo editing, video editing, styling, and graphic designing digital assets as necessary for social posts.- Advising the Graphic Designer on digital advertising creation. - Oversee the art department by assigning, scheduling, and mentoring staff- Establish art department standards for production, productivity, quality, and client service- Ensure team adheres to current processes, identifying opportunities for continuous improvement, and proposing and creating processes and tools to support design operations- Collaborate with marketing and sales divisions in creating marketing plans, aligning team priorities with business objectives to deliver high-quality work on time and on budget- Develop presentation approaches, styles, and techniques for the team to implement- Analyze market trends, consumer need, and the competitive landscape, and track campaign performance.- Work with the entire creative team to establish a unified brand understanding and voice for the company, helming a creative audit to elevate our innovation- Conceptualize campaign vision, harnessing original graphics, copy, content websites, social media, and other marketing materials- Delegate projects to in-house designers and oversee storyboards- Present or oversee presentation of final concepts and coordinate production and dissemination for cross-organizational use
