Sam T. Email & Phone Number

West Coast

• Develop and present foundational strategies for events including value propositions, objectives, tone of voice, and key messages
• Collaborate with creative, account, and production teams to design the attendee experience and activations
• Oversee event communications including planning, drafting comms, and briefing and managing copywriters
• Codify and roll out strategy deliverables across all of Jack offices
• Facilitate client working sessions to uncover uncover event needs and shape project briefs
• Work with Genuine team to help determine and map out content

San Francisco Bay Area

• In addition to previous responsibilities:
• Craft messaging strategies at the brand, product and audience levels
• Write creative briefs and develop creative territories for campaigns and visualization exercises
• Develop product nomenclature strategies
• Collaborate with internal teams to create and present new business pitches
• Create activation strategies for internal and external brand launches

• Design and moderate interactive work sessions as well as conduct detail interviews with key client stakeholders
• Translate data into insights utilizing a detailed process of primary research, brand documentation audits, market audits, and competitive landscape audits
• Conduct analyses of current and desired states of clients’ brands and cultures and present those findings as basis for change
• Crafted the core components of brands’ personalities and identities
• Developed messaging strategies at the brand, product and audience levels

• Help clients define core building blocks of their brand, including purpose, positioning, persona, and brand essence
• Consult on research needs both internally and with clients
• Conduct thorough situation analyses for clients by examining category, competitor and consumer relevant data
• Work with creative teams and leadership to create presentations and strategies

Greater Detroit Area

• Grow and maintain social profiles primarily focusing on LinkedIn and Twitter
• Responsible for email CRM including distribution and obtaining or writing content
• Assisting in ongoing market research projects
• Responsible for maintaining and growing our database
• Lead training and provide training materials on how to utilize our database

Greater Chicago Area

• Curated and organized campaigns for client brainstorming session
• Collaborated with team to create various positioning strategies based on client brand architecture
• Compiled and analyzed competitor communication strategies
• Created brand positioning maps
• Identified campaigns and provided brand implications for a client's monthly email blast
• Researched information and identified case studies on brand advocacy and referral programs

Syracuse, New York Area

• Assisted Brian Sheehan in Research On Brain Measurements and Emotional Response to Advertising and Subsequent Purchase Intent
• Compiled and analyzed studies on viewers’ emotional reactions to advertisements and subsequent attitudes
• Drafted a literature review of the compiled studies for the research team

Greater Chicago Area

• Analyzed consumer response rates and developed mobile strategies to increase subscriber growth and consumer engagement
• Partnered with internal development and creative teams to develop and maintain client native applications
• Collaborated with internal teams to scope proposals
• Created, targeted and queued mobile messages and lead platform demonstrations

Michigan

• Interpreted consumer behavior to brainstorm and pitch new concepts to clients
• Planned consumer experience journeys for multi-channel programs
• Collaborated with internal teams to create proposals and deliver final products
• Analyzed post promotion data and presented clients with strategies for future opportunities
• Transitioned clients from project conception to development

Master Of Arts (M.A.), Advertising

Activities and Societies: TNH, Graduate Assistant

Bachelor’S Degree, Interpersonal Communication

Activities and Societies: Phi Chi Theta Co-Ed Professional Business Fraternity, Women's Lacrosse Club

Bachelor Of Arts (B.A.), Communication, General

Summer Study Abroad

Education record