Samuel Thomas Email & Phone Number

Mumbai, Mh, In

Mumbai

- Business Planning & Sales Strategy Development- Sales Infrastructure set up- Brand development and new product development & Launch- Vendor identification and Development / Management &- P&L responsibility

Piloted category management in key categories like Male grooming and Baby care leading to national expansionPioneered the category management practice in the company with modern retail customersHeaded the first “Shrink Management” Project, to help reduce ‘shrink’ for modern retail customer in India. This model was institutionalized across the organization in India.Led the growth with the largest Modern Retail customer in the country to 7 X in the past 4 years with a sustained CAGR of 90% year on year. Premium share for P&G brands across categories for 6 out of 8 brands. Instrumental in setting up the ‘go to market’ model for modern trade channel.Successfully managed the entire scale of operations to the tune of 80 crores with 12 large brands across more than 150 retail outlets.

Instrumental in creation of a new sales structure, which involved setting up of branches, distribution networks as well as recruitment of a sales team of 250 members.During the tenured team won the Best Team Award for all the quarters & achieved sales target and delivered growth of over 26%.Awarded P&G Global “Recognition Share” - the highest Sales Award, for delivering best in class results.Significantly contributed in delivering 94% direct coverage in ROM by disengaging the Thane & Raigad Stockists, a milestone achievement since this was part of the India’s action plan for the last 4 years.Restructured sales model and efficiently managed the business of 70 crores with one of Asia’s biggest distributor of the company. Established the Golden - Eye Model - Lean Sales and Marketing for the region.

Shouldered the responsibility of managing the direct marketing operations for the entire Southwest region. This region contributed to 60% of national investment, $2Million.Developed two path-breaking marketing initiatives like Saturation Marketing Program & Teen Mom Program, which have been replicated nationally and internationally. This led to being nominated at AAI (Australia-Asia- India Region- Global recognition) twice and winning the AAI Best Trial Generation Program. These were recognized to be among the biggest success stories of the fiscal. Successfully qualified for the Customer Business Development College I & II at Singapore based on the performance in this region. Nominated for ‘Recognition Shares’ - the highest sales award based on exemplary performance in this role.Created first ever Direct Marketing Manual for the organization.Effectively managed a sales structure with a set of over 150 employees and 11 distributors. Managed Direct to Consumer (DTC) initiatives with a budget of over $2 Million.

Played a national role in managing business planning and brand initiatives for the HealthCare category while closely working with the front-line sales and marketing teams.Initiated Professional Marketing Program (a branding initiative), which has resulted in encouraging business growths both on Sinex & VapoRub. This was for awareness of new brands being launched in this category. Designed an innovative in-store mega brand (Vicks Counter Top) dispensing unit and rollout of the same

Entrusted to deliver NOS, shipment and share goals by executing category/team business plans and developing collaborative customer partnershipsPromoted from a Territory Sales Office in MP to a Key Account Manager to Indore (MP) in one year.Delivered best in class results in MP (Retail – market) and got and opportunity to manager a larger market with high Whole Salience in Indore (MP).Honoured with the highest sales award “Gary Coffer Award” for delivering sustained business growths in excess of over 50% in both the assignments.

Involved in space selling for the:- First Western India Trade Directory.- Pune based Telephone Trade Directory (equivalent to yellow pages).

Diploma, Business Management

B Commerce, Commerce