A Senior Management Professional with experience in Sales & Marketing, Customer Relationship Management, Category Management, Key Account Management & Retail Operations.Professional Synopsis:Talented and award-winning management professional with strong background of over 20 years in Sales & Marketing, Category Management, Key Account Management & Retail Operations in the FMCG Sector.Previously associated with Procter & Gamble India Limited as Nationa Modern Retail Customer Manager - Modern Retail.Extensive experience of working with category / operations teams within customers to provide specific shopper and category understanding including shopper decision tree, Plano gram principles & in store key business drivers. Proficiency Forte:Strategic & Tactical Planning ~ Category Management ~ Customer Relationship Management ~ Business Expansion ~ Business Set Ups ~ ROI Accountability ~ Business Negotiations ~ Pricing & Promotions ~ Direct Marketing ~ Budgetary Control ~ Personnel Management ~ Team DevelopmentFunctional Skills:Formulating the joint business planning Creating new marketing initiativesSetting up a new sales structure in the regionSetting up distribution networksSpearheading product launch programs with proven ability in developing & expanding market share and increasing business volumes.Negotiating SkillsWorking with a multifunctional teamUnderstanding and improving customer work processesDeveloping and implementing creative merchandising plansMaintaining appropriate internal controlsLeading a multi-functional teamSpecialties: brand management, budgeting, business development, business plans, direct marketing, internet software, management, marketing, microsoft office, microsoft operating system manager, networking, recruiting, retail, sales, stories, telephone skills,