Leading global marketing and UK clinical operations for a holistic obesity care platform. Focused on sustainable growth through customer experience and retention strategies.* Achieved a 3:1 LTV:CAC ratio in Denmark and 27% YoY revenue growth in the UK* Reduced churn from 15% to 8% by enhancing member onboarding and optimising lifecycle marketing* Delivered a strategic rebrand that unlocked partnership opportunities in DK, UK, and US markets.

Helping B2B and B2C start-ups and scale-ups with sustainable revenue growth.

Voted #1 in the Top Startups of 2023, Caura is making car admin easy, bringing everything you need to manage your car into one app. Insurance, MOT & servicing, tolls and city charges, and cashless parking.I was part of the senior leadership team, reporting to the CEO, responsible for all marketing strategy and execution, establishing the brand and driving growth of transacting users. I built a small but capable team and appointed agencies and freelancers to accelerate… Show more Voted #1 in the Top Startups of 2023, Caura is making car admin easy, bringing everything you need to manage your car into one app. Insurance, MOT & servicing, tolls and city charges, and cashless parking.I was part of the senior leadership team, reporting to the CEO, responsible for all marketing strategy and execution, establishing the brand and driving growth of transacting users. I built a small but capable team and appointed agencies and freelancers to accelerate growth.Grew transacting users 15x in first 12 months, and 4x for 2022 over 2021, scaled transaction value to mid-seven-figure annualised GMV run rate, leveraged product led growth to reduce competition and cost for new user acquisition.Reduced CAC by 50% through paid channel optimisation, rolled out an SEO focused content strategy that increased organic traffic 5x in six months and took organic share of monthly website traffic to +50%.Delivered full rebrand and rolled out across all brand touchpoints, including from-scratch design and build of new website with updated aesthetic and tone of voice, and full CRM journeys relaunch via email and in-app.I worked closely with the Product team on planning and prioritising new feature development, optimising user experience in-app, and conducting first party research from existing users and target audiences to shape strategy.Secured PR and broadcast coverage across leading national and local press. Show less

Part of the executive team, reporting to the CEO and working closely with the board of investors. I helped shape and define the product and proposition, developing and executing a marketing strategy that established Fora as the leading premium flexible workspace provider in London.I built and led a marketing team that managed all aspects of brand, growth strategy, and retention. When I joined Fora it was a single location, and occupancy was below target. We launched 12 new locations in… Show more Part of the executive team, reporting to the CEO and working closely with the board of investors. I helped shape and define the product and proposition, developing and executing a marketing strategy that established Fora as the leading premium flexible workspace provider in London.I built and led a marketing team that managed all aspects of brand, growth strategy, and retention. When I joined Fora it was a single location, and occupancy was below target. We launched 12 new locations in three years, scaled occupancy to +90% across the portfolio, and grew annual revenue from £500k to £32m. I worked closely on revenue alignment with the sales team to improve data availability and accuracy, optimise the lead funnel, and close more deals at market-leading rates.We created events programs that invited thought leaders from a multitude of industry sectors into the space, physically and virtually, providing value for residents and non-residents that made Fora a go-to destination for insight around the future of work, employee wellbeing, and scaling businesses.As the flexible workspace market evolved and became increasingly competitive we needed to evolve, I led a brand refresh that re-articulated Fora’s positioning, re-vamped the brand aesthetic and tone of voice, and set Fora apart from the commoditised mass market offering.Fora is a PE backed premium flexible workspace provider leading the shift in how and where we work. Customers include high growth scale-ups, enterprise tech businesses, and some of the world’s most iconic brands. Fora merged with TOG in 2022 and is now part of The Office Group (Blackstone), operating over 70 Fora locations across UK and Europe. Show less

Motivated to support the growth of brands with purpose I set up Impact Labs, a growth marketing consultancy servicing premium, founder-led DTC retail brands. I grew a portfolio of 10+ clients via recommendations and word of mouth.Ran marketing and growth as an integrated part of client teams, scaling via freelancers as required. Focused on increasing scale and efficiency of DTC e-commerce, diversifying from retail partner reliance.Introduced agile processes for growth… Show more Motivated to support the growth of brands with purpose I set up Impact Labs, a growth marketing consultancy servicing premium, founder-led DTC retail brands. I grew a portfolio of 10+ clients via recommendations and word of mouth.Ran marketing and growth as an integrated part of client teams, scaling via freelancers as required. Focused on increasing scale and efficiency of DTC e-commerce, diversifying from retail partner reliance.Introduced agile processes for growth, prioritised high-impact work streams that delivered +100% annualised revenue growth, improved measurement, tracking and reporting, and trained internal teams on best practices.Developed brand targeting, positioning and campaign strategy through to launch, and provided ongoing campaign optimisation through structured testing and analysis. Guided product development and international expansion strategy.Clients included Childs Farm, Troubadour Goods, Hamilton + Hare, and Alice Made This. Show less

Joined the business when OVO was a challenger brand, launching a fresh and fair proposition to customers. I owned direct and partner channels, growing customer numbers from c.380k to 569k by 2015 year end (50% growth).Set up a direct acquisition team from scratch, grew to ten FTEs across paid media, SEO, social media, content, analytics, brokers and partnerships, and peer to peer. Owned an eight figure acquisition budget.Grew web channel share of sign-ups from 16% to 28% YoY… Show more Joined the business when OVO was a challenger brand, launching a fresh and fair proposition to customers. I owned direct and partner channels, growing customer numbers from c.380k to 569k by 2015 year end (50% growth).Set up a direct acquisition team from scratch, grew to ten FTEs across paid media, SEO, social media, content, analytics, brokers and partnerships, and peer to peer. Owned an eight figure acquisition budget.Grew web channel share of sign-ups from 16% to 28% YoY (reducing broker reliance from 72% to 60%). Doubled organic visibility of OVO in search results, increased organic web channel sign-ups by +200% YoY. Rolled out CRO strategy that increased website conversion and reduced CAC by 67%.Segmented market based on existing customer LTV data and launched a display, content and video strategy that successfully targeted and converted highest value cohorts (Drum Digital award and DMA award, 2015) Show less

This was a commercial role responsible for quarterly revenue growth across Google's product portfolio. I owned sales revenue forecasting and target delivery, pipeline management, and resource allocation across a broad portfolio of clients ranging from global airlines (e.g. British Airways), to car hire brands (e.g. Hertz) to metasearch engines (e.g. Skyscanner). Consistently beat quarterly revenue targets.Developed relationships with C-level execs within the largest brands in the travel… Show more This was a commercial role responsible for quarterly revenue growth across Google's product portfolio. I owned sales revenue forecasting and target delivery, pipeline management, and resource allocation across a broad portfolio of clients ranging from global airlines (e.g. British Airways), to car hire brands (e.g. Hertz) to metasearch engines (e.g. Skyscanner). Consistently beat quarterly revenue targets.Developed relationships with C-level execs within the largest brands in the travel sector, partnering with commercial and marketing teams, and their agencies, to provide digital marketing and growth strategy consultancy.I sold the first two YouTube homepage takeovers for the Travel vertical globally, to Virgin Atlantic and British Airways. For BA we worked closely with their creative agency BBH to deliver a ground-breaking execution which leveraged Google Street View functionality on Maps, featuring a BA plane driving down your street when you entered your unique post code.I helped businesses meet brand awareness and acquisition objectives through interpreting and presenting Google's market data, and supporting access to products across the full Google and DoubleClick stack. Expertise across paid search, programmatic display, video strategy, social media, and analytics.I represented Google at industry events, e.g. World Travel Market, presenting travel market insight and Google product innovation. Show less

I developed digital marketing strategy for leading brands in the travel industry, focused on driving growth and efficiency through paid search as a customer acquisition channel.Managed multi-million dollar accounts for global hotel (e.g. Hilton) and online travel agency (e.g. Expedia) brands, optimising performance through data analysis to meet ROI objectives. I regularly shared best practice and trained agency and in-house teams on various Google platforms e.g. Adwords and Google… Show more I developed digital marketing strategy for leading brands in the travel industry, focused on driving growth and efficiency through paid search as a customer acquisition channel.Managed multi-million dollar accounts for global hotel (e.g. Hilton) and online travel agency (e.g. Expedia) brands, optimising performance through data analysis to meet ROI objectives. I regularly shared best practice and trained agency and in-house teams on various Google platforms e.g. Adwords and Google Analytics. Show less

Solo backpacking adventure through South America, South East Asia, Australia and the US. Highlights included sunrise at the peaks in Torres del Paine national park, carnival in Salvador da Bahia, and learning to scuba dive in Vietnam.

I managed relationships with planners & buyers at WPP agencies. Responsible for generating sales revenue through delivering high quality out-of-home advertising campaigns to meet the national branding objectives of some of the UK's largest advertisers.