Sam Williamson Email & Phone Number

Managed the marketing planning, strategy, content creation, implementation, and analysis of all digital and web-based marketing efforts. Increased digital-based sales by 44% using the following platforms:• Google Ads Manager (Search, Video, Display, and Retargeting)• Facebook Ads manager (Video & Image ads, Audience building and retargeting)• Hubspot (landing page creation, email and workflow design, lead scoring, and analytics)• Salesforce (lead scoring, cost analysis, marketing and sales pipeline)• Wordpress CMS (landing page creation)• Google Analytics (traffic analysis and return on advertising spend)• Youtube/Vimeo (Videography, Editing, and Channel/content management)• Adobe CC (Content creation using InDesign, Photoshop, Premiere, After Effects, and Audition)• Final Cut Pro X (Video Editing)

Responsible for the recruitment, hiring, training, and management of all GXG British Virgin Islands operational staff along with ensuring the successful execution of our program operations. This includes travel logistics, work permits, purchasing, scheduling, mechanical maintenance, and putting out fires (both figurative and literal).

Managed fleet of 4 sail catamarans and 12 staff running experiential educational programs for teenagers.

Taught advanced scuba diving programs including Rescue Diver, Search & Recovery, Underwater Navigation, and Emergency Oxygen provider to teenage students during 21-day scuba, sailing, and leadership training programs in the British Virgin Islands