- Reduced inside sales dependency by 60% via automation of a user’s property booking journey using a WhatsApp chatbot- Increased ARPU 25% M-o-M by driving product-led growth of value-added services while optimizing AOV & Order Value Penetration- Developed the Minimum Viable Product of a multi-level marketing app to monetize platform users; increased referrals by 43%- Experimented with gamification interventions within products to increase lead volume by 15% through referrals and organic channels- Identified leaks in the funnel and lowered junk leads by 78%; reduced lead disqualification by 35% and bounce rate by 30% using UTM based landing page strategies- Launched and designed the platform to send marketing communications like push, survey and in app pop-ups on the mobile app- Worked with users, analytics and CX team to track, measure and deep dive into user data- Worked as part-time UI/UI designer for Broker game Pilot to increase referrals and retention from Brokers- Drove incremental revenue worth ~ INR 50 lakhs by launching marketing campaigns through collaboration with cross-functional teams- Analyzed gaps in the user journey and fixed them using marketing automation thereby reducing dependency on calling team by 25%- Initiated an internal cloud kitchen through Swiggy and Zomato, enabling revenue diversification; clocked ~ INR 35lakhs quarterly- Scaled the restaurant’s daily order count by 20x through promotional campaigns on Swiggy and Zomato

• Took up meeting with prospective clients (direct sales) and anchored the brand positioning, mapped the targeted customer persona. • Worked on Ads (Facebook, Google and YouTube Ads) and generated leads across different platforms.• Hired and managed a full stack team for digital marketing of 15 employees. • Generated a turnover ranging 5 million per year.• Handled Calcetto Shoes, a leading shoe brand with 51 offline stores in India and increased engagement to 37k.• Generated leads through Promotion Marketing through Push, Email and SMS and handled marketing content like blogs, creatives, videos etc.• Measured Cost Per Acquisition, CTR, Cost Per Click and ROI, analyzed the performance of all digital marketing campaigns.

- Managed a team of content writers and designers to get the maximum leads on online e-commerce store.- Executed Email Marketing Strategies on Getresponse & Mailchimp to get more sales and increase the traffic on the online store.- Worked on e-commerce platforms like Etsy,Amazon,Ebay & Jabong and optimized all the products to increase the SEO rank of the online store.- Performed PPC campaigns on Facebook, Google & Etsy to increase the revenue and avg. basket value.

- Managed a team of designers to create the best social media banners.- Created and curated content to increase the engagement on social media platforms (Facebook, Instagram and Twitter) .- Coordinated with the team on site and provided strategies to increase the engagement and conversions.- Created Pitching Strategies for Customers and Digital Marketing Monthly Proposal for the prospective clients.