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Marketing, brand and communications are my passion or possibly my obsession. It is about understanding customers enough to drive actions, build affinity, and cement loyalty. Great marketing is customer-focused. The actions it drives create a win-win for both a company and its customers: the company gets engagement, loyalty, and profitable revenue; and customers get their needs met, problems solved, wishes fulfilled. The 25 years combined sales and marketing expertise is a career path that I take very seriously. With a strong strategic and leadership background in utilizing a variety of direct response advertising methods and when linked with the vision of any company, my passion transfers into results and profitable growth.As a marketing professional, I thrive in an environment that is energized by opportunities which are challenging, innovative, 3D inspired, brand, customer and process driven.
Heninger Toyota
View- Website:
- heningertoyota.com
- Employees:
- 76
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Marketing ConsultantHeninger Toyota Sep 2020 - PresentCalgary, Alberta, Canada -
Marketing Strategy ConsultantHeninger Toyota; Clinical Trial Hero; New West Luxury Homes, Bullseye Recruitment; The Knee Clinic Mar 2020 - PresentCalgary, Alberta, CanadaHow Can I Help?Creating and implementing marketing strategies across diverse platforms:* Competitive Advantage | Mystery Shopping and Reporting* The Art of Social Media | Analysis and Reporting* Brand strategy* Design and Communication * Event Planning | Building Memories and Brand Recognition
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Managing Market PartnerMonat Global Jul 2020 - PresentCalgary, Alberta, CanadaFounded in the Fall of 2014, MONAT is one of the fastest-growing, most admired companies in what experts are now calling the social selling movement. A company that is developing, formulating and manufacturing some of the most amazing products that have every hit the multi-billion dollar haircare market. Naturally-based products without harmful chemicals. Products for all types of people, women, men, and even children. Products back by science – products that work. MONAT is different from other naturally-based products because it performs. Every product is tested, proven, safe, and recommended by leading dermatologists and doctors alike. Products that can only be purchased through our dedicated, passionate, and fun-loving Market Partners. -
Social Media SpecialistClinical Trial Hero Sep 2022 - PresentCalgary, Alberta, CanadaClinical Trial Hero is a digital healthcare platform that helps underserved patients join clinical trials quickly. We are transforming healthcare by empowering underserved patients to get new life-changing therapies by making it easier for them to find and enroll in clinical trials across the globe. We use disruptive technologies, such as artificial intelligence, machine learning and social media to create a faster approval process for novel drugs, improving access and empowering patients. -
Marketing ManagerBaywest Homes May 2017 - Feb 2020Suite 101, 6420 6A Street Se, Calgary, Ab. T2H 2B7Baywest Homes is a bungalow villa, single-family semi-estate, and estate living home builder that builds up to 90 personalized and custom homes a year from the $460’s to $1.5+m in award-winning communities throughout Calgary and Rockyview. As a member of the senior management team and a contributor to the strategy of the organization, this position was accountable for leading and managing the marketing, communications, and branding of the organization. -
Director Of Marketing - Rebrand PositionNew West Luxury Homes Sep 2016 - May 2017#100, 1510 Kensington Road N.W. Calgary, Ab, T2N 4P2New West Luxury Homes is a luxury custom home builder that builds single-family homes from $1.3m - $3.5m. The importance of maintaining a strong brand image means always catering to consumer needs. A successful rebranding effort is built on the concept that a brand has to occupy a place in a consumer's mind so that when a need arises, a consumer automatically associates a problem with a specific solution or a brand.New West Luxury Homes understood the fundamentals and required a seasoned marketer to implement and re-brand their entire company across each and every platform in order to set them up for continued success and growth.
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Marketing ManagerJayman Built Feb 2012 - Aug 2016Calgary, AlbertaJayman Modus multi-family division.Innovation is an ideal that comes from the advent of change. In order to achieve this unparalleled marketing experience, you need to forget the standard marketing protocols that one becomes comfortable with and reinvent the approach to how customers perceive us and how they garner information from us. As Marketing Manager for Jayman Modus it was our mandate to venture into a 4-year journey to redefine the standard marketing paradigm and create a truly new and integrated marketing campaign like no other with the operational goal of achieving sales through lead generation, branding and customer experience.• Market research and focus groups to determine the refined target market.• Strategic development and execution of the NEW Jayman Modus brand.• 9 individually branded master-planned Communities in Calgary and Edmonton. • Selling from $220’s – $1.7M | Over 650 homes~~ HIGHLIGHTS~~REDEFINING THE HOME BUYERS EXPERIENCE• Augmented reality technology integration | Website branding & maintenance | Online Elead Chat marketing.REDEFINING THE ADVERTISING EXPERIENCE• Social Media with measurable and conversion ratios | Video tactical advertising | Innovative media buys and marketing platforms.REDEFINING WHERE AND HOW OUR CUSTOMERS SEE OUR HOMES• Augmented reality technology with virtual tours | Interactive Touchscreen | CRM database management | Branding & merchandising Sales Centre experience | Interactive print ads | Interactive brochure magazine -
Senior Marketing ConsultantMts Marketing Mar 2006 - Feb 2012Calgary, Alberta, CanadaWorked alongside companies to develop and implement marketing strategies that were centered on the core of the business, brand awareness, and increased sales. CLIENTS* Jayman MasterBUILT - homebuilder* Jayman Financial (mortgage provider) * NALA Development (renovation) * Get Away in Palm Springs (recreational property) * Firebreak Canada (product sales) * So Little Time Concierge * London Drugs * Fit 2 Go Fitness Centre * Heartworks Massage & BodySpa * SPICE Wellness Systems (Whole Body Vibration) * Tuscan Sun Pasta Shop * Boutique of Elegance (clothing retail)
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Marketing ManagerJayman Built Aug 2000 - Aug 2003Calgary, Alberta, CanadaExecuting marketing and branding communications throughout Southern Alberta, Maple Ridge BC, and Denver, Colorado USA for its 2 divisions Jayman Master BUILT and Innovations by Jayman. Recipient of the CHBA’s Sales and Marketing Award Marketing Person of the Year for 2003.* Managing all marketing for the company and activities within the marketing department.* Managing the marketing strategy for the company in line with company objectives.* Managing marketing campaigns with sales activities.* Managing marketing budget.* Work with Sales Manager and sales team on focused marketing initiatives to drive sales* Creation and publication of all marketing material in line with marketing plans.* Planning and implementing promotional campaigns.* Manage and improve lead generation campaigns, measuring results.* Maintaining brand management and corporate identity* Preparing print and direct mail marketing campaigns.* Monitor and report on the effectiveness of marketing communications.* Creating a wide range of innovative marketing materials.* Working closely with agencies * Maintain effective internal communications are kept informed of marketing objectives. -
Marketing Co-OrdinatorJayman Built Aug 1993 - Aug 2000Calgary, Alberta, CanadaWorking alongside the President and visionary of Jayman MasterBUILT, execute marketing and branding communications throughout Southern Alberta, Maple Ridge BC and Denver. Marketing BudgetCoordination and planningReporting research resultsConsumer demographic knowledgePrint advertisingWebsite maintenance -
Marketing Co-OrdinatorMcdonald'S Dec 1990 - Aug 1993Calgary, Alberta, CanadaPlayed an integral role in assisting and executing local restaurant marketing activities for 25 locations across Southern Alberta. -
ReceptionistMcdonald'S Sep 1988 - Dec 1990Calgary, Alberta, Canada -
Sales And Beauty ManagerMerle Norman Cosmetics Nov 1983 - Sep 1988Calgary, Alberta, CanadaMake-up artistry. Skincare and make-up application and teaching. Esthetician. Full nail application. Manage sales and cash flow | merchandising and cross merchandising skills | inventory control, shelf management and sales procedures/presentation | Database management | Manage sales representatives | Meet and/or exceed target budgets (volume vs. sales) | Customer relation building | Creative merchandising and display building used to influence customers and create focal in-store | cold calling
Sandi Serr Skills
Sandi Serr Education Details
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Crestcom Canada - Bullet Proof ManagerBullet Proof Manager Certification -
Phbia Professional Home Builders InstituteCondomium Fundamentals -
Foundations For Social Media For Business -
Advertising -
Marketing Management
Frequently Asked Questions about Sandi Serr
What company does Sandi Serr work for?
Sandi Serr works for Heninger Toyota
What is Sandi Serr's role at the current company?
Sandi Serr's current role is Always enhancing my life..
What is Sandi Serr's email address?
Sandi Serr's email address is ss****@****man.com
What is Sandi Serr's direct phone number?
Sandi Serr's direct phone number is +140327*****
What schools did Sandi Serr attend?
Sandi Serr attended Crestcom Canada - Bullet Proof Manager, Phbia Professional Home Builders Institute, Mount Royal University, Southern Alberta Institute Of Technology, Southern Alberta Institute Of Technology.
What skills is Sandi Serr known for?
Sandi Serr has skills like Marketing, Marketing Strategy, Direct Marketing, Sales, Advertising, Public Relations, Marketing Communications, Social Media, Strategic Planning, Social Media Marketing, Event Planning, Management.
Who are Sandi Serr's colleagues?
Sandi Serr's colleagues are Curtis Grisdale, Micheal Mankaryos, Greg Monaghan, Jayson Mac, Samandeep Brar, Mitch Massey, Angel Ishii.
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Sandi Serr
Calgary, Ab -
1shaw.ca
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