Currently serving As BU for the Groups lab Medicine new Business Line Buisness to build up :::Responsible towards New Business Strategy & Model for the group .Turnaround specialist ,self is a Strategy Execution Leader , Quality Improvement, Process Over haul for Futuristic vision of the vertical. :::: SALES & MARKETING EXCELLENCE ::::Ensure continuous enhancement of marketing capabilities across the Country all through in close collaboration with Sales Effectiveness teams, Support Marketing and Launch excellence dissemination across the team/ Country .Ensure Sales Force optimization through- (training, curriculum, categorization, sales dashboard, incentives, sales rep monitoring tools, appropriate usage of CRM and related dashboard etc)Provide direction in assessing market trends & Improve Analytics usage across the region for decision making process and for seeking short and long-term opportunitiesImplement a network to generate cross-fertilization of Ideas but also ensure close interactions with the other Stakeholders of the Organisation into the team in order to benefit from their own best practices, optimize resources and capture any significant and attractive new business opportunity for the Business . :::::COMMERCIAL EXCELLENCE ::::Improve market value, Image , efficiencies and profitability across the regionDevelop with Finance and Operations the Pricing & Commercial Policies Appropriately.Optimize volumes & value, resources allocation and product life cycle for Private, Institutional and Public markets.Support Teams for markets assessment, development & optimization (including resource allocation, sales-out monitoring, opportunities review etc .
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Head Of Speciality VerticalPathkind Lab Jan 2024 - PresentGurugram, Haryana, India -
B U HeadTorrent Diagnostics Mar 2023 - PresentIndiaLab Medicine -
Head Of Buisness Strategy , Sales & MarketingUnipath Speciality Laboratory -India Jan 2018 - Jan 2023Ahmedabad Area, IndiaFrom Two states to expand 15 potential states in India with a sustainable buisness model & EBITA .
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Chief Of Marketing & Sbu HeadLabaid Diagonostics Ltd- Dhaka An Organisation With Diverse Life Sceince Vertical Jan 2017 - Aug 2018International LocationCurrently serving As the Groups Healthcare Business as a Business head for Lab Medicine /New Projects & Support Pharma Business .Already selected as Board Member of the Group already .• Define the marketing strategy, in alignment with Market Need directions, and drive its implementation throughout the entire Country .• Support & monitor Business in the strategy implementation, to accelerate New products launches but also product uptakes & market development, in close collaboration with kols & operations teams• Provide My team marketing tools , sales force & commercial excellence orientations and tools to support & drive business growth for the core business Segments.• Enhance marketing, business excellence, communication capabilities throughout the team by emphasizing customer focus and achieving best practices sharing and synergies across the Country.• Collaborate with the other Business functions to create a dynamic exchange and working environment.
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Sr Gm , Sbu Head Ct / Pa And Head Oncomet DivisionMetropolis Healthcare India Since Sept 2015 Sep 2015 - Oct 2016MumbaiFrom Sept 1st 2015 I am carrying the Title .My JD includeBusiness Process Development Pan India & Neighboring Countries via Medico Marketing Strategic Vision Execution of the Organization.
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Head Of Sales And Marketing LhdLanka Hospital Plc May 2014 - Aug 2015ColomboBio Sandeepan Bhattacharya :::::Head Sales & Marketing :::Lanka Hospotal Diagnostics ( A Fortis JV )May 2014 – October 2014 (Ongoing )Colombo , SRILANKA - Led Commercial Operations for a First Referral Lab Operations with Fast growing, innovative Lab Medicine Products .- Updated year old strategy for a robust growth. Local alliances and new Business Line Creation.- Evaluated new pricing approaches such as tier pricing and enhanced Patient Accessibility Programs.- Redefined the 5-year plan, reorganized Market Access in supported public-private partnerships. Prepared the teams for new Product launches.His Excellency The President of the country & the Dignitaries in the Opening Ceremony of the Countries first Referral Lab which will surely add immense value to the country, in the days to come by in the Game Changing STEP of LHD.
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Dgm Sales & Marketing Srl DiagnosticsSrl ( A Fortis Lab Medicine Sbu ) Apr 2011 - May 2014IndiaAbout Company Update-Promoted by Ranbaxy Laboratories, they were incorporated in 1996, Only research based international Lab No 1 Lab Medicine Innovative indian MNC company serving customers in over many countries. For more than 17 years, we have been providing high quality, affordable Lab medicines trusted by all leading healthcare professionals and patients across geographies for all possible complex Diagnostic solution to the best in class Doctors,We performed 1100000 Patients Samples in a day Pan India with a Max possible Network Management with 24*7 Atmosphere. Deputy General Manager SRL Diagnostics ( A Fortis Group Company ) ::::April 2011 TO May 2014 ( 3 Years Plus India Operations ) -Led sustainable, profitable growth of 27% in my business unit. Evaluated new ways to reach the market / create new market segments. Aligned the portfolio of products and services to new strategies. Explored possible partnerships, alliances, Adapted the talent pool & attracted best Talent into the system. -Introduced Market Access methodology (derived from Pharma) to prepare for the new launch of a new divisions. -Negotiated and implemented a new alliance with Franchises/ Govt to jointly access new Geography . - Region Became #1 in terms of Growth, EBITA , Attrition management , New Tests Performance Etc . - Led plan to reduce costs & efficiency in all areas and re-structure the business model at times, in coordination with Division Head .
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Zonal Sales MangerBayer Dc May 2007 - Mar 2011Based At KolkataAbout Co. www bayer.comBayer, a fortune 500 GERMAN Co. is among the world’s foremost innovators in the field of pharmaceutical and medical & Agrochemical products. This subgroup’s mission is to research, develop, manufacture and market innovative products that improve the health of people throughout the world. . With 55,300 employees, Sales figures of EUR 18,612 Mn one of the largest co. to complete 150 years in this industry. Achievements :::::•FY Revenue – approx 0.60Mn, increase in business volumes with growth of 51%, East has grown at 51 % in the year 10-11 in BAYER.•Successfully launched “ New Product & Services” in India for the India Have been instrumental playing a Strategic Role in 2010 for the Country .• Selected for IIM KOLKATA – Next level leadership Programme in 2010.•Buisness Objectives exceeded: Ytd 96 % achievement with a 51% Growth for the year 2010-11, also build No. 2 in category with a highest MS gain from 6.3% to 18.6% Pan India in 2010-11 in Eastern Part Of the Country .•Nominated as a key member of the Asia-Pacific Sales Excellence Committee for Sales Exellence Workshop at Singapore .
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Manager Sales EastSanofi Aventis, Kolkata Jul 2002 - Apr 2007Based At KolkataAbout Co. www.sanofi.inSanofi is one of the leading pharmaceutical companies of the world. As a company Sanofi is present in over 100 countries and have about 100,000 employees across the world, all united in the purpose of health. Sanofi has number of powerful assets to address the new context in the global pharmaceutical market: worldwide presence, an extensive portfolio of prescription medicines, market leadership in vaccines, major biological products, generics medicines, consumer healthcare, animal healthcare, and has a strong and long-established presence in both traditional and emerging markets.Manager Sales East March 2002 -- Feb 2007 ( 5 Years )- Grew the vaccines market share in the Zone . Established the concepts for H1N1 pandemic flu vaccines from numerous Agencies & Medical Fraternity. Worked with HQ, France ( Lyon for the establishment national Flu Surveillance Centre In ICH , Kolkata with NIV Pune .- Restructured the region for its next phase of growth, including new launches, while maintaining internal headcount to the minimum.- Designed Market Access methodology derived from the Aventis Pharma methodology & worked for JV with Ranbaxy India for with Vaxigrip brand .- Prepared local teams for rapid growth. Organized teams in strategic Key Accounts . Expanded partnerships with distributors. Analyzed opportunities for external growth and partnerships. Anticipated the launch of future “blockbuster” products in the Polio in the country from to OPV TO IPV . -
Deputy Regional Sales ManagerLupin Pharmaceuticals Jan 1991 - Jun 2002Kolkata Area, IndiaLupin Lab Ltd India January 1991 – June 2002 (10 Years ) India - Introduced several medicines in 6 therapeutic areas, along with awareness / affordability / availability quotient in mind. Positioned of several products specifically for this channel during my tenure in different capabilities .- Participated in shaping a the new division Lupin Pinnacle, to a Flagship positon in the Cardiac & Diabetic Segment .-Started my carrier with Lupin Lab & Moved up to the value chain from Medical rep to Upwards Gradually
Sandeepan Bhattacharya Skills
Sandeepan Bhattacharya Education Details
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Iim KolkataBusiness Administration And Management, General -
Iim KolkataBusiness Administration And Management, General -
Calcutta UniversityChemistry; Business Management; 2006 International General Management Programme -
Business Administration And Management, General -
Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Sandeepan Bhattacharya
What company does Sandeepan Bhattacharya work for?
Sandeepan Bhattacharya works for Pathkind Lab
What is Sandeepan Bhattacharya's role at the current company?
Sandeepan Bhattacharya's current role is B U Head.
What schools did Sandeepan Bhattacharya attend?
Sandeepan Bhattacharya attended Indian Institute Of Foreign Trade, Iim Kolkata, Iim Kolkata, Calcutta University, Harvard University, Manipal Academy Of Higher Education - Mahe, Dubai.
What skills is Sandeepan Bhattacharya known for?
Sandeepan Bhattacharya has skills like Key Account Management, Promotions, Strategic Planning, Marketing Strategy, Account Management, Conflict Management, Interests, Sales Management, Team Management, New Business Development, Business Development, Competitive Analysis.
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