Sandra Johnson Email & Phone Number

United States

Responsible for boutique operations, agency communication activities, client/partner agency development and managing a force of volunteers.• Created online communications plan using web site, e-newsletter, Facebook and Twitter to develop consistency of branding and timing of message distribution.• Streamlined operations through boutique remodel and new check in procedures.• Recruited, trained, schedule volunteers for improved boutique coverage.

Responsible for creating marketing strategy, initiatives, communications platforms, programs and events to promote Uptown businesses and lifestyle, while seeking to attract visitors to support the community and keep business owners, residents and visitors informed and engaged in Uptown life. Created and produced large and small scale events. Developed and managed department budget and content/production of all marketing materials including web-site, newsletters and brochures. Liaise with community groups, professional associations, and HOA’s on neighborhood improvements.• Created/produced major street festival concept All About Uptown Festival: A Celebration of Art and Living, securing stakeholder buy-in, planners, permits, participants and attendees as well as raising cash, in kind and media sponsorship of $220K, and 9,000 attendees.• Negotiated to bring national brands/events to Uptown, i.e. America’s Top Chef Tour, Corona’s Cinco de Mayo Celebration.• Created/produced communications platform blending elements of printed newsletter, social media, web site and neighborhood “communications tree” to greatly enhance neighborhood awareness and information accessibility.

Provided professional expertise to plan, coordinate and implement DCAC’s communications and community education programs. Designed/developed content and managed production of marketing and educational materials including newsletters, annual report, web-site, brochures and award nominations/ceremonies. Produced various community educational forums, events and training sessions. Coordinated placement of volunteers to meet education department needs. Serve as liaison for Community Education and Marketing Committees. Trained and scheduled volunteers for Speaker’s Bureau presentations.• Directed the planning and registration for annual Crimes Against Children Conference with an annual attendance of 2,700. • Launched extensive branding initiative including new web site, annual report and brand-specific collateral materials.• Conducted training sessions for third year medical students, dental school students and school personnel and general public on recognizing and reporting child abuse.

Project manager for all communications/collateral materials and media strategy. Coordinated/supervised all aspects of design, production and dissemination of publications and website. Responsible for establishing parameters for costs, timelines, content, and production of materials. • Developed relationships/standards with vendors, i.e.; PR firms, graphic designers, web site designers, print companies and mail houses to facilitate consistent branding strategies and cost effective production of materials. • Created speaker's bureau marketing kit, power point presentation, and scheduled speakers for presentations. • Assisted in the design and implementation of special events for Foundation