Sandra Keller Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Bellevue, Washington, United States

• Execution “glue” for an expert team of marketing professionals with a variety of skills (campaign, content, design, email, web, analytics) with the goal of acquiring customers to buy Microsoft products. • Lead complex project execution for multiple stakeholders within Marketing Ops Global Demand Center and cross-organizationally to meet sometimes competing business priorities - Product webpages vs Solution Area Marketing Play collateral, emails, webinars and newsletters.• Program Manager for 9 out of 10 Azure Solution Areas: Developed, maintained, and implemented workback schedules and technical Sprint deliverables to meet business requirements and timelines utilizing required resources. Prioritized projects based on business importance and Sprint capacity.• Lead multiple weekly stand-up meetings Azure Solution Area with Product/Program Leads, Web Dev Tech Leads (TMs), Content Strategists and Content PMs - communicating project objectives, requirements, tactics, deliverables, and progress through to delivery. • Fiscal Year Solution Area project planning and forecasting. • Developed performance measures, example: Azure Digital Flight Management Promo Overlap monitoring tool and analysis. Key process developer and owner providing biweekly promotional ‘email send’ analysis [including block rates and event marketing overlap]. Established strategy to increase open rates and customer sat. Used PowerBI scorecards and internal tools to pull data and generate insights.• Program Manager for Web Development/TMs providing established workback schedules, timelines and monitoring to ensure deliverables within each bi-weekly production Sprint. • Accomplishments: BPM Lead for Azure Solution Areas for a total of more than 500 projects in progress on any given date. 100% success rate launching projects successfully withing established timelines.

Redmond, Wa

• OCP CRM/GTM + Partner Center PM/SME/Tools Lead - Team go-to for technical questions related to solution publishing tools ensuring a consistent presence for Accenture Avanade via publication of new solutions. Coached Lead PDMs and partner stakeholders to ensure success. Key stakeholder on the executive v-team for Accenture Avanade Airlift, GSI/Global Partner Center Training – thought leadership and influence, driving curriculum, agenda, speakers, attendees, materials, communication, participation and follow-up. • PM in charge of day-to-day operations/ROB for a team of Global Solution Area Lead PDMs/GM working with Accenture-Avanade, ensured rigorous schedule via consistent processes. Negotiated global participation/alignment.o Drove Monthly Business Connects with A14 Global Leads, ensuring accountability, input and reporting for each area. • Alliance Communication Manager – Writer/Editor of monthly executive newsletter and ad hoc organizational announcements, editorial calendar, stakeholder call for content by solution area. Ensured correct messaging and marketing alignment. • Global revenue tracking/Top Deals – Managed tracking excel of key strategic accounts updated weekly/monthly. • FY Partner Business Planning/Sales – Annual partner workshops planning and execution. Key contributor to exec level presentation decks. Generated Letters of Support for RFP proposals globally, coordinated with CELA (Microsoft Legal) to review annually.• MPA Cloud Solution Provider amendment global rollout coordinating with Accenture legal and Microsoft CELA for amendment generation and electronic agreement signing. • EA support for the GM as needed. Budget: Fiscal year opportunistic spend mapping and accountability. Seasonal projects of global scale. Budget and execution for ad hoc projects, and team event planning.• Drove 30-60-90 Day ROB accountability and visibility all-up. Maintained group Teams site(s), DLs, organizational charts, Wiki, exec engagement contact lists.

Redmond, Wa

• M365 Change Management: Drove M365 Change Council process cross-team enlisting PMs, PMMs, Developers and Engineering to review critical product features/changes rolling out to IT Admin and end user customers, based on technical and business impact. In-depth research and triage. Tools/software: Visual Studio, VSO, MSETTs, MSRR, M365 MC Tool, M365 Public Roadmap, Teams, Excel, PowerPoint, OneNote, Word, Outlook.• M365 Business Continuity Management Onboarding: Facilitated BCM Onboarding process assessing needs for each request and generating individual onboarding plan. Conducted reporting based on tool generated data via Excel for Business Continuity Disaster Recovery (BCDR) and EGRC to ensure match with 365Matrix/master list. Identified discrepancies between reporting tools. Generated monthly scorecard. Tools/software used: BCDR, EGRC, M365 Onboarding SharePoint, Service Tree, Teams, Excel, Outlook. • Outcomes – Increased efficacy of change management tracking to ensure key data was present by 85%. Bolstered engineering and stakeholder participation to ensure full participation and pre-read materials each week (100%). Ensured ECM responses within 24-48 hours, with 98% efficacy in resolution within that timeframe. Increased VSO documentation within the tool by 25-42% for each assigned sprint.

Greater Seattle Area

• Lead web production team to launch 3,000 + Microsoft Surface Consumer and Commercial web pages globally. Developed, maintained and managed launch requirements, roadmap, execution, timelines, WW launch calls, associated analysis, risks and challenges to ensure successful launch. 100% launch success rate, with no planning or technical issues prohibiting regularly scheduled launches. • Drove large scale summer and fall launches working cross organizationally with complex challenges to meet accelerated deadlines with little notice.• Identified technical blockers with Engineering, facilitated stakeholder reviews, feedback, executive updates and status communication. Lead cross-organization project v-team towards targeted outcomes. [Creative/Content, Design, SEO, Readiness Marketing, Engineering, Web Production, Localization, Regional Merchandising teams] In charge of localization plan and execution. Tools/Software: UCX, RedTiger, (TFS), Visual Studio, VSO, Caiman, PowerPoint, Excel, One Note, Teams, SharePoint.• Outcomes – Published 3,000+ Microsoft Surface web pages with 100% success rate for scheduled global releases as directed by the product marketing/sales roadmap. Increased engineering and web dev communication by 68%. Drove post launch remediation efforts to close outstanding technical or web issues within 24-48 hours of identification with an 94.5% success rate within that timeframe. Completed major launch post mortem/clean up by Dev team resolving existing bugs within 24 hours of submission in TFS.

Greater Seattle Area

Via Caiman Consulting, Derflan, Inc. and Prime 8 Short projects: Communication Specialist, MS IT Leadership and WW SharePoint & One Drive Product Marketing Management, and Partner Marketing Manager (MNA Accounts) - OEM Global Marketing - Acer.

10 Years At Allyis - Consulting

• Managed web updates, content, deliverables and provided executive guidance for OEM Marketing web properties: MyOEM, OEM Partner Center, OEM Marketing SharePoint, and OEM Training Zone. • Reviewed, edited and provided executive approval on outgoing newsletters (5-8 per week).• Created, wrote, edited OEM Marketing, Featured Devices, and OEM Marketing Executive Message Newsletters. • Tested Microsoft Featured Devices Web Site for UAT testing, quarterly.• Lead OEM Marketing team to update OEM Marketing SharePoint and performed site updates. • Liaison between publishing team and LCA/Policy for high priority and same-day bulletins ensuring adherence to process and delivery of required details. • Provided executive input on content and web site strategy, direction and issue resolution with stakeholders, adherence editorial guidelines including cross site/newsletter consistency and quality.• Engaged Microsoft field via MyOEM, OEM Marketing SharePoint, and OEMTZ. • Managed amp2015/RAMP (annual marketing planning conference) content creation, aggregation and distribution of confidential content for use by field for regional events. • Wrote executive email announcements regarding amp2015 countdown deliverables, and RAMP (regional amp) content availability/guidelines. • Managed content deliverables for amp2015 with executive presenters.• Staffed the three day amp2015 conference.• Transitioned (in-house) and then retired the OEM Training Zone program website. Accomplishments• OEM Training Zone program site retirement, after careful analysis and next-gen option review. Successfully engaged ramp2015 attendees providing content pre and post event. Management and refresh of OEM Marketing SharePoint site, increasing Communications and Event page usage by 55%. Internal and external event communication engaging Microsoft internal/field and partner participants for steady attendance and slight increase over last 2014 within budget restraints and attendee restrictions.

10 Years At Allyis - Senior Marketing Manager / Site Lead / Pm

Overview• Worked closely with Microsoft stakeholder(s) to understand business objectives and ensure optimal customer and partner experience (CPE) for OEM Training Zone.• Strategized, developed, and delivered business + consumer training and readiness content to a worldwide audience of partner and marketing professionals for OEM Digital Marketing Group (MNA + Named PC Manufacturer, System Builder, Distributor and Reseller). • Site Mgr./Lead PM in charge of the OEM Training Zone and Developer Training Zone, managing development, design and associated teams.• Marketing strategist driving key metrics via incentives, email, sweepstakes, gift offers, cross-promotion, social media, Windows 8 applications. • Managing editor, writer for site UI, core pages, email campaigns, internal and external communication including localization (facilitation). • Web Producer conceptualizing design and creation of site pages, features, UI, navigation, customizations, email communique, sweepstake incentives.• Program Manage development vendor and guide daily operations including UI and design, publishing requests, site updates, ongoing site maintenance, editorial updates, UAT, domestic and int'l promotions + fulfillment.• Liaison for Microsoft legal (LCA) and policy for site reviews, privacy.• Production manager + trainer creating content on-boarding 'push model' automated workflow (process+requirements) and educating content owners/stakeholders cross organizationally.• Project manage automated site reporting and executive reports.Accomplishments• Exceed site registration goals (targeted partner audience) with growth from 1,000 to 24,000 new users, up 20-40% annually. Increase course completions + page views to 25,000 and 23,000 respectively. Successful launch of five+ OEMTZ site refreshes and creation of the Developer Training Zone. Successful launch of eight+ training incentives (sweepstakes). Implemented 2013 Office NFR incentive + digital software key prizing.

10 Years At Allyis

via Allyis, IncOverview• Worked with Microsoft stakeholders to understand business objectives and ensure optimal customer and partner experience (CPE) for partner and corporate field website and newsletter communication. • Strategized, developed, and delivered Unified Communications content for a worldwide audience of corporate partners specializing in providing Voice, Messaging and Instant Messaging/Presence solutions using Microsoft Server, OC, Exchange and Office products. • Site manager + producer for MPN and Microsoft.com UC web pages from concept to creation. Typical execution involved defining content strategy (goals, action points, messaging), web page conceptualization and design mock-up, writing and editing content, project management, stakeholder review and content promotion. • Drove partner engagement via Microsoft Partner Network worldwide site and targeted newsletters.• Produced Marketing Microsoft.com online directories: Created and refreshed Exchange Server and Unified Communications Partner Directory showcasing worldwide partners by UC solution offerings + capability. Managed partner email regarding changes in the program and directory requirements. Ensured ad agency updates to the UC Directory met quality standards and were made within timeframes. Responded to partner inquiries and requests.Accomplishments• Unified Communications Solutions Competency web presence on MPN. MPN program changes v-team key contributor. Published extensive partner facing marketing materials BOM in support of major product launches. Created specialized UC web + product pages: UCNow (WPC), UC Fast Start Solution Kits, Exchange Server Online Concierge (24x7 support tool execution). Exchange Server, Office Communications Server, Office Live Meeting, Unified Messaging Sales Kit, and Resources for IBM compete. Cross-promoted UC Web properties via Microsoft.com and MPN websites and newsletters. Increased traffic to the new UC competency by 36%.

via Allyis, Inc.Overview and Accomplishments• Developed strategy in support of key launch programs, ensuring quality tactical and creative execution. • Managed on-going communication, relationships, and strategic collaboration with core product group contacts, aided in field readiness and internal cross functional marketing team integration. Day to day contact for product launch planning, driving internal/customer evidence and product communication and integration for global launch. • Co-developed and managed strategic and tactical product launch marketing plans including annual business planning slides and measurements. Identified appropriate points of marketing integration, and ensured integration into appropriate long-term planning for involved teams. • Architected clear communication for program components (KN vocabulary) to ensure defined objectives, strategies, requirements, and were met. • Developed and drove major task project milestones and ongoing project management schedule. Managed tactical program execution when appropriate. • Assisted in managing adherence for Privacy including updates to the extensive Privacy Brief covering the Personally Identifiable Information process. • Wrote and developed weekly Knowledge Network (KN) Team Blogs. Edited and rewrote 60 page business plan including input from top executives, measurement slides, collateral, product overview pages and internal/external launch materials.• Created an internal awareness communication plan for Microsoft published mechanisms and newsletters. Contributed to competitive analysis strategy and provided feedback/guidance and editorial review to contract writers in sourcing and developing case studies and white papers.

via Allyis, Inc.Overview + Accomplishments• Editorial Lead for vendor team of 35 content managers responsible for producing content published on The Microsoft Partner Program web portal. • Provided solid leadership on best practices and editorial guidelines for web publishing while effectively managing workload for team members including prioritization of cross-group tasks under deadline pressure. Comfortably handled escalations and issues while managing the expectations of Microsoft clients and numerous stakeholders. • Oversaw the development and delivery of content to a worldwide audience, corporate partners and business entities.• Assisted Managing Editor (Microsoft) in developing and executing content strategy across site by managing communication and distribution of key information to team members, including strategies, policies, and guidelines.• Mentored editorial team members on strategy, best practices and decision-making skills for effective presentation of high-quality web content. • Lead key interactions with stakeholders and business owners to manage expectations and provide leadership on content strategy and messaging. Evaluated business intelligence data and made recommendations on site enhancements to improve site usage and user experience. Handled escalations. Worked with Editorial Project Manager to ensure work items were being captured and tracked, identifying risks and issues in a timely manner. • Conducted regular performance evaluations and provided constructive feedback to help maintain high standards of quality and assist professional development of the editorial team. • Evaluated new candidates for additional work, ensured team members were focused and adhering to established team guidelines and procedures. Maintained high team morale through proactive communication and clear delineation of goals. • Presented content publishing/stakeholder engagement guidelines to Microsoft management and stakeholders at monthly stakeholder meeting.

Overview and Accomplishments• Managed a team of writers responsible for all content published on Gateway.com.• Developed and refined the unified voice of Gateway, streamlined editorial processes and tracking to increase team productivity by 70%. Worked closely with graphic designers and stakeholders across the company including product managers, legal and compliance reviewers, usability researchers, and marketing to concept, create and deliver new and compelling Web content. Met regularly with senior management and executives to present editorial calendar and define content needs for shopping guides, marketing campaigns, new product pages, site navigational improvements, content updates and cross-linking. • Managed creation of large scale online product tours, which leveraged in-house writing while working with outsourced vendors. • Managed departmental budgets associated with outsource vendors, contract employees and special projects. Editorial liaison working with legal to provide content requirements for retail partners publishing special offers on the site. Planned and organized large, complex writing projects including timelines and key deliverables. Standardized specification information across products. Individually developed creative, wrote, edited, proofread and launched content for key consumer and business/professional marketing initiatives. • Guided team in creation and updating of Gateway style guide and site maintenance including content scrub, weekly reporting and editorial archives. Performed editing and quality control functions for team-produced content. • Successfully managed multiple interdepartmental web redesigns, setting a new standard for performance within the organization. Improved the on-line customer purchase process by adding and simplifying content. • Conducted performance reviews, goal setting, employee improvement plans, staffing and budget forecasting, morale incentives, regular feedback meetings, and career development.

Overview and Accomplishments• Editor of the Microsoft.com homepage writing and editing web content and headlines. Developed and directed editorial calendar and strategy for Microsoft properties. • Chaired cross-organization planning meetings, encouraging participation across web properties and strict adherence to editorial guidelines. Editor of the Enterprise Agility and Small Business websites + multimillion dollar ad campaigns. Ensured copy adhered to style guidelines and marketing strategy for promotion of Microsoft Big Bets. • Wrote and edited the “Microsoft: This Week!” newsletter, circulation 495,000 published weekly. • Project managed requirements specs for new publishing tools and standardized newsletter templates. Significantly contributed to multiple web site and newsletter redesigns. Worked with stakeholders to increase customer satisfaction and functionality. • Directed the editorial strategy for email newsletters published via Microsoft.com, over 300 in total. • Developed, wrote and published corporate newsletter policy enforcing compliance to stringent corporate guidelines. Executed situational analysis and developed Microsoft.com newsletter strategy outlining recommended improvements to increase productivity and benefit customers. Presented findings to execs and subsidiaries at Microsoft Global Summit. • Worked with program management to create new subscription tools used by Microsoft editors, and externally by customers wishing to subscribe. • Defined specifications for trigger based marketing and tracking tool to interact with customers based on an action they had taken (i.e. registering a recently purchased product, signing up for a newsletter, attending an event, etc.) • Wrote and published guidelines for Microsoft.com newsletter templates. • Created online marketing strategy to increase newsletter subscriptions. Collaborated with Web developers to implement content and registration changes to make subscribing easier for customers.

New York, New York

via MCW Technologies