Sandra Arias

Sandra Arias Email and Phone Number

Communications and Marketing Coordinator @ Institute for the Wireless Internet of Things at Northeastern University
Cambridge, MA, US
Sandra Arias's Location
Cambridge, Massachusetts, United States, United States
Sandra Arias's Contact Details

Sandra Arias work email

Sandra Arias personal email

About Sandra Arias

Marketing strategist & leader with more than 10 years of experience overseeing the planning, creation, and implementation of strategic acquisition and conversion-oriented marketing projects. Specialist in multi-channel efforts with a strong understanding of funnel conversion and KPI monitoring. Led multi-functional teams of 5-13 people. Providing the strategic marketing outlook to build the bridge between businesses & people.

Sandra Arias's Current Company Details
Institute for the Wireless Internet of Things at Northeastern University

Institute For The Wireless Internet Of Things At Northeastern University

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Communications and Marketing Coordinator
Cambridge, MA, US
Sandra Arias Work Experience Details
  • Institute For The Wireless Internet Of Things At Northeastern University
    Communications And Marketing Coordinator
    Institute For The Wireless Internet Of Things At Northeastern University
    Cambridge, Ma, Us
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  • Institute For The Wireless Internet Of Things At Northeastern University
    Communications And Marketing Coordinator
    Institute For The Wireless Internet Of Things At Northeastern University Dec 2022 - Present
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  • Independent
    Digital Marketing Consultant
    Independent May 2016 - Dec 2022
    • Led successful digital marketing strategies in ROI-oriented sectors that resulted in +40% avg. in conversion rate.• Trained sales, C-level, and operational teams in best practices, guidelines, and procedures for improving businesses' SEO & digital content governance resulting in 60% of reduced manual intervention.
  • Especialización En Publicidad Digital Universidad Central
    Graduate Teacher & Digital Strategy Lead
    Especialización En Publicidad Digital Universidad Central Aug 2016 - Dec 2018
    Bogotá D.C. Area, Colombia
    • Partnered with stakeholders across the University and authoritative influencers to orchestrate event initiatives resulting in a 150% awareness increase & 45% growth in recruitment for the Marketing Graduate Program. • Oversaw the digital marketing strategies (including website content, SEO), Email Marketing, and Social Media efforts for increasing brand awareness, engagement, and student prospects conversion.• Taught the core class: “2.0 and Semantic Web” & led the creation of MOOC in Digital Marketing.
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  • Universidad Sergio Arboleda
    Digital Branding Teacher
    Universidad Sergio Arboleda Jul 2017 - Aug 2018
    Bogotá D.C. Area, Colombia
    • Taught Digital Branding module for Digital Planner Certificate.
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  • Intergrupo
    Seo & Digital Marketing Director
    Intergrupo Jul 2015 - Apr 2016
    Bogotá, Capital District, Colombia
    • Directed the operation of +20 content, ads, and SEO projects that ensured business growth in the region.• Maintained the vendors and client relations, and defined revenue structure for inbound projects negotiation.• Managed the team of senior content, SEO, and Ads staff for ensuring alignment and successful execution.
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  • Intergrupo
    Business Manager
    Intergrupo Feb 2014 - Jun 2015
    Bogotá, Capital District, Colombia
    • Managed the strategic definition and execution of digital marketing projects on/offline. • Defined strategic roadmaps for clients from different industries (financial & banking, newspapers, retail, airlines, tourism, education) to successfully target, execute and achieve results in digital marketing and demand generation projects.• Reported digital marketing actions and identified opportunities to integrate new actions into the business plan.
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  • Intergrupo
    Seo Specialist/ Strategist
    Intergrupo Oct 2012 - Jan 2014
    Bogotá, Colombia
    • Leveraged SEO project mentoring in digital content, technical, link building, and social integration for ranking purposes.• Coordinated cross-functional teams for different industries (financial & banking, newspapers, retail, airlines, tourism, education, fashion, insurance) to ensure process effectiveness and delivery under tight schedule.• Monitored and analyzed analytics platforms to identify opportunities and ensure profitability improvement.
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  • Groupm
    Seo Specialist Sr.
    Groupm Mar 2011 - Oct 2012
    Bogotá, Capital District, Colombia
    • Led the SEO team to optimize and improve Search Engine traffic performance for P&G brand and Sony in Latam.• Responsible for the strategic definition of SEO tactics to improve performance and increase lead generation opportunities.• Prepared marketing by integrating performance data to establish strategic actions for clients.
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  • Wunderman
    Digital Project Manager
    Wunderman Apr 2010 - Feb 2011
    Bogotá, Capital District, Colombia
    • Coordinated the execution plan between multiple teams (design, web development, copywriter & social media, client, and C- Level) of Telefonica Telecom campaigns.• Collaborated in planning with multifaceted teams to define and enhance brand websites and user interface.• Created weekly/monthly reports pertaining to anything from website performance.
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  • Women'S Initiative
    Corporate Image And Marketing Consultant
    Women'S Initiative May 2009 - Oct 2009
    San Francisco, California, United States
    • Advised the "Market Opportunities During the Downturn" event of the "Business Connector" program in Marketing and Corporate Image department.• Performed workshops oriented to define and create corporate image for Bay clients with emerging businesses. • Supported clients in strategic communication and branding definition.
  • Trendnet Colombia
    Marketing Specialist
    Trendnet Colombia Feb 2007 - Apr 2009
    Bogotá, Capital District, Colombia
    • Defined the graphic guidelines for digital marketing materials.• Developed and execute digital marketing communications for brand promoting in events.• Managed the new website implementation in Colombia.
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Sandra Arias Skills

Social Media Marketing Seo Digital Strategy Digital Marketing Social Media Google Adwords Marketing Strategy Google Analytics Advertising E Commerce Media Planning Creative Strategy Web Analytics Search Engine Optimization

Sandra Arias Education Details

Frequently Asked Questions about Sandra Arias

What company does Sandra Arias work for?

Sandra Arias works for Institute For The Wireless Internet Of Things At Northeastern University

What is Sandra Arias's role at the current company?

Sandra Arias's current role is Communications and Marketing Coordinator.

What is Sandra Arias's email address?

Sandra Arias's email address is sa****@****ail.com

What schools did Sandra Arias attend?

Sandra Arias attended Northeastern University, Unir Universidad Internacional De La Rioja, Universitat De Barcelona, Universidad Central.

What skills is Sandra Arias known for?

Sandra Arias has skills like Social Media Marketing, Seo, Digital Strategy, Digital Marketing, Social Media, Google Adwords, Marketing Strategy, Google Analytics, Advertising, E Commerce, Media Planning, Creative Strategy.

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