Sandra Murphy Email & Phone Number

Dublin, Ie

Áras Mhic Dhiarmada, 1 Store Street, Dublin 1, D01 Wy03

Responsibilities include:• Managing the brand identity and guidelines and development of consumer collateral.• Planning and developing high impact public information campaigns through multiple channels including traditional and digital media• Planning and managing public outreach initiatives and events to inform the public.• Lead, advise or support the development of web content on gov.ie website• Measuring, tracking and reporting on consumer engagement KPIs and campaign metrics.• Tendering the procurement of goods and services in line with public procurement processes and company guidelines.• Implementing external strategic communications campaigns• Developing and managing dynamic paid social campaigns and strategies and campaigns• Managing effectively the cost of campaigns• Writing compelling content for publications, events and initiatives• Developing and maintaining strong relationships with relevant stakeholders • Lead on the development of a newsletter to staff• Support all internal communications• Edit content and oversee curating visuals for websites• Develop and manage relationships with suppliers and liaising with them to ensure projects are carried out within budget and efficiently• Work collaboratively with members of the communications team and key stakeholders to develop communications plans and materials• Communicate with internal and external stakeholders• Advising clients and internal staff on the design and development of communications strategies for a range of contracts and proposals• Management and coaching of communications team• Lead on the development and management of digital tools including collaborative platforms• Advise on and oversee the design and development of written deliverables, with an emphasis on high quality editorial work, visual presentation and good design skills• Contribute to publications by advising, drafting and editing content

Agriculture House, Kildare Street, D02 Wk12

As Communications Specialist with the Department of Agriculture, Food and the Marine, I was the digital and social media lead and managed all content creation across online platforms.I worked on ongoing crisis communications surrounding issues of public health and national importance like Brexit and Covid-19 and was committed to a whole-of-government collaborative approach.I was responsible for creating, planning and scheduling all digital content - both daily output and long-term campaigns. I managed our online platforms to support the delivery of the department’s work, providing citizens and stakeholders with information about policies, services and programmes, as well as enabling effective engagement and consultation with citizens. I have a desire to elevate and educate digital and social acumen amongst the team and am able to offer strategic advice and set the direction for the development and implementation of the organisation's digital transformation, including the drafting of a social media policy and the building of digital assets.

Metropolitan Building, James Joyce Street, Dublin 1, D01 Koy8

As the press and communications officer at the Health and Safety Authority(HSA), I helped develop strategic communications and stakeholder engagement plans and drive robust implementation across multiple platforms, including website and social media, print and broadcast media. As well as planning and executing PR strategy, I carefully managed all proactive media campaigns while also overseeing all reactive media stories and managed all internal and external daily communications, including newsletters, publications and all edited and published material.The role involved media relations, including preparation of press releases, handling of enquiries from journalists and other media contacts via telephone calls and email; management of comprehensive media list and proactive media relationship building and networking.As a representative of the Irish national regulatory body on the Brexit and Covid-19 communications team, I monitored, analysed and communicated ongoing government policy to senior management as a member of the internal steering group on both national issues.I also attended regular briefings with a variety of stakeholders with the common goal of creating safe and better lives for more than two million Irish workers.This included arranging and organising events, interviews and press conferences, as well as monitoring current affairs and media coverage of the state regulatory body, as well as using pTools software on website.I also provided support, briefing and training to spokespeople in preparation for media engagements.I was also involved in the development and implementation of the organisation's digital and social media strategy, including related content calendars based on the organisation's communications priorities.

Third Floor, Embassy House, Ballsbridge, Dublin, D04 H6Y0

As a media professional with an innate understanding for producing engaging content that combines words, images and video, I identified daily trends, managed breaking news and oversaw the production process with an eye for news, features and viral content for DMG online sites in Ireland, including Evoke and Extra.Gained excellent experiences across new developments in digital journalism, analytics and social media on the online sites of the Daily Mail, which is the biggest news site in the world. Monitored and researched social media and search trends and emerging platforms/tools/channels. Made real time recommendations on what content to produce to maximise social traffic while gaining expert knowledge of SEO and how to optimise stories to trends.

Third Floor, Embassy House, Ballsbridge, Dublin, D04 H6Y0

Editing and maintaining the Irish Daily Mail newspaper and responsible for daily running of newsroom and management of staff and budgets.Duties include spotting stories and compiling news lists; briefing reporters; tracking down freelancers worldwide to work on breaking news; and editing copy for the daily deadline. Presented at daily editorial conferences and organised weekly planning meetings to develop ideas and content plans with other departments, including the editorial, legal and commercial team.

Third Floor, Embassy House, Ballsbridge, Dublin, D04 H6Y0

Covered wide range of hard news stories including the inquest of Savita Halapanavaar; many crime features including Jill Meagher's murder in Melbourne, and also compiled features on human tragedies like the murder suicide phenomenon, as well as tales of heroics and rescue.

Four Courts And Criminal Courts Of Justice, Parkgate Street, Dublin 8. D08 K6Yh

As well as reporting extensively on the Mahon and Moriarty Tribunals, covered the Four Courts and Criminal Courts of Justice with an eye on legal obligations as a journalist by complying with contempt of court and libel laws, and maintaining an accurate portrayal of complex hearings. Among the stories include the Dr. Michael Neary scandal; the entire trials of Eamonn Lillis, Sharon Collins, Catherine Nevin, Ian Bailey, Siobhan Kearney, Sean Fitzpatrick and John Gilligan, and translating complex information on legal challenges on frozen embryos and clerical abuse into readable and plain English copy for readers.

6-9 Donegall Square, South Belfast

Exposed the appalling conditions of patients living in state mental institutions in Romania; reported extensively on Stormont Assembly and monthly City Council meetings; and highlighted the impact on patients of ongoing health service issues in inquest, court reports and award winning interviews.Used trusted sources to cover articles specific to the Northern landscape like the loyalist feud, terrorism related crime, and the annual marching season.

Lisburn Road, Belfast

Entrusted to work on own initiative to produce the Northern edition of Irish daily tabloid. Broke stories on terrorist murders and homophobic attacks; as well as reporting on the 12-weeklong Holy Cross Primary School sectarian dispute.

113-117 Donegall Street, Belfast

Worked on breaking news during the foot-and-mouth crisis, while I also eradicated legal and stylistic errors in the final editing process as a subeditor.

Master Of Science - Msc, Applied Digital Media

Subjects studied include: Multimedia Programming, Web Authoring, Video Production, Desktop Publishing, Game Design and Development.

2000 October - May 2001: Higher Diploma In Newspaper Journalism, Journalism

Studied modules covering shorthand, law, practical journalism, public affairs and issues within the media in Belfast. Additional NCTJ.

Bachelor Of Arts - Ba, English And History - Joint Major

Activities and Societies: The University Examiner newspaper columnist.Subjects studied: English, History, Mathematical Studies.

Performance Management Course

The course examined the key aspects of people management and equipped me as a manager with the skills, tools and understanding needed.

Project Management

In this two-day Project Management Course, I learned how programme management can play a critical role in implementing strategy.

Interviewing Skills Course

Completed course designed to equip learners with the knowledge and skills necessary to increase their self-awareness and enhance their.

Freedom Of Information

FOI Decision Maker Training course gave lots of case studies and practical examples. The first part focused on the processing of a request.