Sandra Thum Email & Phone Number

Chicago, Illinois, United States

Defining and telling the story of plant-based, down-to-earth deliciousness.Strategic, creative, and analytical big picture thinker who can roll up her sleeves and get her hands dirty. From brand strategy to menu development, graphic design to market research, pricing strategy to communications... I've probably brought it to life.

San Clemente, Ca

Responsible for creation and execution of strategic annual marketing plan and budget for Oggi’s franchised full-service restaurants and fast-casual concept.Facilitated all franchise marketing, advertising, and promotions, including menu planning and launches, in-store collateral, and event management.Managed agencies including eCommerce, PR-, online marketing-, and graphic design-companies by providing measurable goals, KPIs, clear concepts, and productive feedback.Analyzed and reported on campaign/ eCommerce performance.Significantly increased followership and engagement on all social media channels.Re-conceptualized advertising strategies to better reach target markets via digital and mobile campaigns, and new media partners.Guided the creative process for all POS collateral and creatives, including menus, promotional materials, print-, TV-, radio-, and online advertisements.Launched new proprietary online ordering system and website.Organized annual charitable event.

Irvine, Ca

Responsible for creation and execution of strategic marketing plans for DKN Corporate and its (predominantly franchised) hotel portfolio. Plans were customized to local market demands and franchise regulations, and included budgets, tactical initiatives, SWOT- , customer- and competitor analysis, local demand generators and event calendars, and branding guidelines. Managed or personally executed and tracked all promotions and advertising campaigns (PPC, banner ads, print, outdoor, on-site, field marketing, and more). Provided revenue-, expense-, and ROI-forecasts. Conceptualized and created collateral and provided professional writing for all published materials. Responsible for performance optimization of all online channels. Managed various projects (e.g. company and hotel (re)branding, conceptualizing of proprietary BI software). Managed agencies and served as key liaison between external and internal parties. Provided training on various marketing-related topics (e.g. eMail etiquette, social media usage, brand image, marketing trends).

Laguna Hills, Ca

Oversaw direct response marketing/ advertising (both the company’s own online advertising as well as ads placed in the company’s print publications). Created quarterly marketing calendar. Conducted quantitative user surveys to help optimize website and magazine content. Responsible for driving traffic to the website via Google AdWords, social media, display advertising, and eMail campaigns.

Hamburg Area, Germany

Assisted in conducting quantitative and qualitative studies for a diverse, international client base in the consumer packaged goods, retail, and telecommunication markets. Offered creative input for study designs, provided statistical analysis in MS Excel and SPSS, and prepared presentations. Designed and conceptualized sales collateral.

Hamburg Area, Germany

Designed and executed project to identify key success metrics in customer satisfaction and reach through database analysis and a qualitative survey. Specified new report and collateral standards, and conceptualized new customer database.

Hamburg Area, Germany

General assistance in conducting quantitative and qualitative market research studies, predominantly in the FMCG markets. Assisted in statistical analyses and data interpretation, and prepared client presentations. Part-time position.

Master'S Degree, Business Administration And Management, General

Majors in Marketing and Statistics

Master'S Degree, Business Administration And Management, General