Implementation of the Marketing department;- Strategic Marketing Planning- Restructuring of company communication- Implementation of relationship actions- Management and operation of on and off media- Branding actions- Inbound-Training and management of a multidisciplinary team- Agency management and press office.

- Head of Digital Transformation, Innovation and Marketplace:Leader of the project that orchestrated a digital revolution, combining innovative strategies to develop a Marketplace for Cooperatives. Under my co-leadership, teams were formed in agile environments, delivering impactful digital transformations. I helped structure and execute business development, in accordance with strategic planning and the Business Plan, consolidating the business for member cooperatives and the… Show more - Head of Digital Transformation, Innovation and Marketplace:Leader of the project that orchestrated a digital revolution, combining innovative strategies to develop a Marketplace for Cooperatives. Under my co-leadership, teams were formed in agile environments, delivering impactful digital transformations. I helped structure and execute business development, in accordance with strategic planning and the Business Plan, consolidating the business for member cooperatives and the market.- Development Backlog and Agile Methodology Manager:As an agile manager, I successfully led the development backlog, prioritizing the initiatives that drove growth. My approach guaranteed efficient delivery, aligned with the strategic demands for business development.- Team Management, Development and Training:I was the architect of talent development and the first teams, training capable leaders according to the business vision.- Strategic Planning and Balanced Scorecard:Execution of strategic plans and effective implementation of the Balanced Scorecard in all teams with weekly monitoring of activities through 5W2H.- Support Management and Outsourced Companies:Responsible for managing support and partnerships with outsourced companies. My ability to integrate different business components resulted in operational synergies and resource optimization.- Growth Hacker and Technology Strategy:As a Growth Hacker, innovative approaches to drive growth together with Marketing management. I led the technology strategy, ensuring that innovation was at the core of operations, empowering employees.- DPO (Data Protection Officer) and Security and Ethics Implementation:Working with DPO, I implemented robust security measures and promoted an ethical culture. Compliance with data protection regulations, stakeholder trust, protecting the integrity of operations. Show less

- Head of digital transformation:Conducting digital transformation as a strategic pillar, integrating innovations in e-commerce and omnichannel to strengthen the cooperative's online presence.- Development and restructuring of the e-Commerce project:Leadership in the creation, management and restructuring of the e-commerce project, resulting in improved shopping experiences and greater operational efficiency.- Marketplace project management:Leadership in the… Show more - Head of digital transformation:Conducting digital transformation as a strategic pillar, integrating innovations in e-commerce and omnichannel to strengthen the cooperative's online presence.- Development and restructuring of the e-Commerce project:Leadership in the creation, management and restructuring of the e-commerce project, resulting in improved shopping experiences and greater operational efficiency.- Marketplace project management:Leadership in the implementation and management of the marketplace project, creating the largest agribusiness community involving intercooperation and the participation of other cooperatives.- Management and hiring of suppliers and partners:Established strategic partnerships and conducted efficient negotiations, ensuring suppliers aligned with the project's vision and needs.- Strategic planning and business plan:Solid strategic plans and accurate financial modeling, aligning commercial objectives with financial goals, ensuring execution in line with strategic objectives and financial goals established over time.- Development of commercial policies:Joint preparation of initial commercial policies in accordance with the business plan.- Brand and patent management:I ensured the protection of brands and patents, working to protect brands and businesses and to develop their markets.- Coordination and planning of events:I coordinated strategic events, presenting the marketplace project and intercooperation to the cooperative market.- Definitions of business policies and terms:Contributed to defining business policies and terms, ensuring transparency and compliance with regulations.- Structuring of functional organization chart:Developed a functional organizational structure, optimizing internal collaboration and operational efficiency for the new operation.- Marketing planning:I developed effective marketing strategies, according to the vision of the implemented project. Show less

- Strategic planning:Structurer of strategic plans for e-Commerce focusing on digital marketing, directing efforts to achieve defined sales goals on a daily basis.- Marketing planning and strategy execution:Development and implementation of effective marketing strategies, aligned with commercial objectives, resulting in impactful campaigns.- Media plan:Development and management of comprehensive media plans, optimizing brand visibility on appropriate… Show more - Strategic planning:Structurer of strategic plans for e-Commerce focusing on digital marketing, directing efforts to achieve defined sales goals on a daily basis.- Marketing planning and strategy execution:Development and implementation of effective marketing strategies, aligned with commercial objectives, resulting in impactful campaigns.- Media plan:Development and management of comprehensive media plans, optimizing brand visibility on appropriate channels.- Media management and campaign execution:Directing media management, ensuring the effective execution of digital campaigns that maximize reach and impact.- Management of partner agencies:Leadership in the management of partner agencies, ensuring collaborations aligned with strategic and marketing objectives, always with weekly follow-ups and daily monitoring.- Negotiation and contracting of suppliers:Conducting strategic negotiations and contracting suppliers, ensuring partnerships that boost efficiency and operational quality.- UX (User Experience) Analysis:Continuous evaluation of the user experience, implementing improvements to optimize navigation and interaction on digital channels.- SEO (Search Engine Optimization) Analysis:Efficient management of SEO strategies, increasing online visibility and improving position in search engines.- Product mix analysis:Careful analysis of the product mix, adjusting it according to market demands and customer preferences.- Positioning analysis:Constant assessment of brand positioning, adjusting strategies to strengthen market presence and surpass competitors. Constant benchmarking with similar brands. Show less

- Business plan and strategic plan:Prepared in conjunction with business plan consultancy and executed strategic planning, aligning digital marketing initiatives with the company's commercial objectives.- Structuring the e-Commerce project:One of those responsible for structuring the e-Commerce project, ensuring a solid foundation for efficient online operations.- Project start-up:Guided the project start-up, ensuring a fluid and successful implementation of… Show more - Business plan and strategic plan:Prepared in conjunction with business plan consultancy and executed strategic planning, aligning digital marketing initiatives with the company's commercial objectives.- Structuring the e-Commerce project:One of those responsible for structuring the e-Commerce project, ensuring a solid foundation for efficient online operations.- Project start-up:Guided the project start-up, ensuring a fluid and successful implementation of e-Commerce.- Marketing management:Leader in the comprehensive management of digital marketing strategies, maximizing visibility and online engagement with a focus on repositioning the brand in the digital environment.- Media and communication management:Coordinator of media and communication management, ensuring the cohesion of messages and the effectiveness of digital campaigns.- Project management:Effective project management, ensuring punctual and efficient delivery of digital marketing initiatives as well as e-commerce operations and tools.- Management of metrics and results:Meticulous metrics and results analyst, using data to adjust strategies and optimize performance.- Team management:Training and leadership of the digital marketing team, role of coach and technical leader, team training, encouraging a collaborative environment and promoting development and constant follow-up.- Management of agencies and suppliers:Coordinator of the management of agencies and suppliers, ensuring partnerships aligned with the company's strategic objectives.- Negotiation and partnerships:Skilled negotiator and builder of strategic partnerships, strengthening the brand's presence and ensuring competitive advantages.- Creation and planning of campaigns:Architect of innovative campaigns, from conception to execution, ensuring that each initiative contributes to the company's global objectives. Show less

- Business management and marketplace strategy:Leader in defining and executing the marketplace's business strategy, consolidating partnerships and driving growth.- Marketplace project management:Architect and executor of marketplace project management, ensuring successful implementations aligned with strategic objectives.- Strategic planning:Conductor of strategic planning, outlining clear directions for the development and continuous expansion of the… Show more - Business management and marketplace strategy:Leader in defining and executing the marketplace's business strategy, consolidating partnerships and driving growth.- Marketplace project management:Architect and executor of marketplace project management, ensuring successful implementations aligned with strategic objectives.- Strategic planning:Conductor of strategic planning, outlining clear directions for the development and continuous expansion of the marketplace.- Development of the BSC and goal plan:Structurer of the Balanced Scorecard (BSC) and goal plan, promoting effective performance measurement and the search for solid results.- Development of commercial policies:Architect of commercial policies, ensuring ethical practices, competitiveness and alignment with strategic objectives.- Relationship with Customers and Partners:Cultivator of solid relationships with customers and partners, ensuring satisfaction and mutually beneficial collaborations.- Project management and product development:Coordinator of project management and continuous development of the marketplace's product portfolio, adapting to market demands.- Commercial management:Leader in commercial management, establishing strategies that boost sales and expansion of the customer base.- Digital marketing management:Coordinator of the digital marketing strategy, maximizing marketplace visibility and optimizing customer acquisition.- Management of teams, partners and suppliers:Efficient manager of internal teams, strategic partners and suppliers, promoting synergistic collaboration for the success of the marketplace. Show less

- Strategic planning and marketing plan:Conducting strategic planning, outlining marketing strategies and developing plans that align business and marketing objectives.- Analysis of the company's positioning:Experienced analyzer of the company's positioning, identifying opportunities to highlight the brand in the market.- Recommendation of actions related to business results:Strategic consultant, recommending specific actions to improve business results, optimizing… Show more - Strategic planning and marketing plan:Conducting strategic planning, outlining marketing strategies and developing plans that align business and marketing objectives.- Analysis of the company's positioning:Experienced analyzer of the company's positioning, identifying opportunities to highlight the brand in the market.- Recommendation of actions related to business results:Strategic consultant, recommending specific actions to improve business results, optimizing the company's overall performance.- Guidance on the implementations required for e-Commerce:Specialist in guiding the effective implementation of e-commerce platforms, ensuring a smooth and efficient transition to online environments.- Recommendation of partner companies for the development of the virtual store operation:Identifier of strategic partner companies, recommending collaborations that strengthen the online store's operation and drive growth. Show less

- Management of sales campaigns:Leader in the efficient management of sales campaigns, optimizing strategies to boost performance and achieve goals.- System development and updating:Architect and executor in the development and continuous updating of systems, integrating technology to optimize internal processes.- Intelligence and market research:Experienced market intelligence analyst, conducting in-depth research to guide strategic marketing decisions.-… Show more - Management of sales campaigns:Leader in the efficient management of sales campaigns, optimizing strategies to boost performance and achieve goals.- System development and updating:Architect and executor in the development and continuous updating of systems, integrating technology to optimize internal processes.- Intelligence and market research:Experienced market intelligence analyst, conducting in-depth research to guide strategic marketing decisions.- Strategic marketing management:Skilled manager in marketing strategies, thinking about global actions, involving offline and online media, maximizing presence and interaction with the target audience.- On and Offline Media Management:Coordinator of integrated media management, combining on and offline strategies to reach audiences comprehensively.- Strategic planning:Strategist in the preparation and execution of strategic plans, aligning marketing objectives with the company's general objectives.- Project management for e-Commerce implementation:Leader in managing e-commerce implementation projects, ensuring a smooth and efficient transition to online environments.- E-Commerce Management:Efficient coordinator in the operational and strategic management of e-commerce, driving the sustainable growth of the platform, focusing on process optimization, AB testing and Growth Hacking.- Web Analytics Management:Analyst specialized in web analytics, using data to evaluate online performance and guide strategic adjustments.- e-Commerce Startup:Experienced in successfully leading e-commerce startups, from conception to implementation, aligning the strategy with the necessary agility.- Restructuring of expansion plan:Strategist in restructuring expansion plans, identifying opportunities, adjusting strategies and driving sustainable growth. Show less

- Analysis of TV commercials:Specialist in analyzing TV commercials, ensuring the quality and effectiveness of advertising pieces.- Registration of commercial material in the system:Responsible for the accurate registration of commercial material in the system, ensuring traceability and efficiency in operations.- Material management on Sis.com:Coordinator in the efficient management of commercial materials at Sis.com, optimizing the workflow and adequate… Show more - Analysis of TV commercials:Specialist in analyzing TV commercials, ensuring the quality and effectiveness of advertising pieces.- Registration of commercial material in the system:Responsible for the accurate registration of commercial material in the system, ensuring traceability and efficiency in operations.- Material management on Sis.com:Coordinator in the efficient management of commercial materials at Sis.com, optimizing the workflow and adequate distribution.- Control of Recordings of Commercial Materials:Supervisor in the management and control of recordings of commercial materials, ensuring compliance with established standards.- CRM management and operation:Skilled CRM operator, effectively managing crucial information for interacting with customers and executing commercial strategies.- Relationship with clients and agency:Cultivator of solid relationships, both with clients and agencies, promoting mutually beneficial collaborations.- Event organization:Coordinator of strategic events, ensuring efficient and impactful organization to strengthen relationships with customers and partners.- Participation in the Business Plan:Active contributor to the Business Plan, aligning commercial operations with strategic business objectives.- Development of the commercial map of the region:Strategist in the design and development of the region's commercial map, optimizing the approach to maximize the reach and effectiveness of operations.- CDC (Consumer Protection Code), CONAR (Advertising Regulation Code) and Rede Globo Commercial Practices Manual:Specialized knowledge and complete mastery of relevant legislation and commercial practices, ensuring compliance and ethics in Rede Globo's commercial operations. Show less