Sandy Cooper Email & Phone Number

La Jolla, Ca

Del Mar

Rancho Santa Fe, Ca

Ownership over all membership sales effort across two properties (Fairbanks Ranch Country Club and Bay Club Carmel Valley), including developing new accounts, maintaining existing accounts, supervision of sales related personnel, implementation of sales and marketing strategies so as to maximize profits, while maintaining customer satisfaction.• Worked directly with Executive Vice President and Vice President of Sales as well as the General Manager to achieve sales goals.• Managed a high performing team of sales professionals, including hiring, disciplinary actions and performance evaluations.• Consistently ranked in the “Top 5” of Membership Directors company-wide for monthly and annual sales revenue.• Developed departmental budgets, enforced sales related policies and procedures, and developed and maintained member files.• Presented club benefits to both Fairbanks Ranch Country Club and Bay Club Carmel Valley to convert prospects to members. • Devised membership sales and marketing strategies, and ensured sales activities met or surpassed profit plan.• Participated in daily sales team meetings, monthly regional sales meetings, annual sales retreats and sales essentials training.

Rancho Santa Fe, Ca

Drove the membership program to reach membership and revenue goals on an annual basis. Tracked and interpreted key performance indicators and adjusted strategy accordingly. Led the membership team, developing talent and creating processes within the team to foster strong working relationships and coordination. Managed the department budget and key capital project budgets as needed.• Worked directly with General Manager and Board of Directors to achieve budget goals and member satisfaction.• Strategic Advisor to the General Manager and Board of Directors regarding sales forecasts, financial results and key metrics.• Analyzed market trends and created selling strategies to capture the maximum amount of revenue and meet/exceed sales goals. • Solicited new business through outside sales calls to maximize revenue to meet/exceed goals.• Developed and continually enhanced relationships with key industry accounts to maintain and increase market share.• Built relationships with members, member groups and organizations to encourage referral/sponsorship of new members. • Implemented new member orientations and events to help new members assimilate quickly.

La Quinta, Ca

Provided strategic direction and leadership across the coordination of all membership services including, but not limited to, acquisition of new members, retention of existing members and organizing member services. Delivered oversight of the day-to-day operations necessary to ensure that operational objectives were met. Oversaw the business functions required to support Membership campaigns.• Worked directly with Senior Director of Membership to achieve sales goals for La Quinta Resort & Club and PGA West.• Identified strategies that generated operating revenue and aligned with La Quinta Resort’s overall business plan.• Created marketing strategies to drive prospective members to the club, focused on local realtors and new home developers. • Effectively managed personnel allocation ensuring adequate coverage of all aspects of departmental work.• Developed and implemented operational efficiencies and organizational strategies for the customer service team.• Hosted events for prospective members, new members, realtors, developers and partners.• Highly involved in the annual budget planning process, including competitive analysis, market trends, etc.

Greater San Diego Area