Public Relations Account Director
CurrentPR management: AltaMed Health Services, Torrance Memorial Medical Center, UCI Health and UCI School of Medicine, Pomona Valley Hospital, and Redlands Community Hospital.Strategy & Management•Brand and build awareness by achieving publicity for clients in health care, fitness, technology, restaurants and more•Develop and implement integrative marketing campaigns: manage press events; arrange TV and radio interviews, print and online feature stories; script and direct videos•Position clients as thought leaders in the community; prepare them for media interviews•Crisis management •Management of staff – hire, supervise and mentor account coordinators Hands-on Skills •Write and edit press releases, media advisories, pitches, feature articles, fact sheets, talking points, website content, and social media content•Proactively and reactively pitch story ideas to the media•Build and maintain relationships with journalists•Design and write copy for brochures, flyers, press kits, and patient educational materials •Design and update websites using Wordpress and SquareSpace•Design and currently maintain a bi-weekly employee newsletter that reaches 350 hospital employees and monthly physician newsletter that reaches 371 physicians for Tri-City Regional Medical Center•Photography and graphic design •Create and manage social media pages for clients•Create monthly ROI reports for clientsAchievements•Increased AltaMed Health Services’ media presence by 284 percent in one year•Increased Alvarado Hospital’s media presence by 310 percent in one year•Received Healthcare Public Relations & Marketing Association's 2012 Golden Advocates Gold Award for Best Public Relations Campaign for AltaMed's World AIDS Day campaign/Sin Verguenza, an original telenovela series addressing HIV/AIDS testing and prevention•Received Health Care Communicators of San Diego Finest Awards Gold for a public relations/media relations campaign for Alvarado Hospital’s Sexual Medicine Program
