Account Manager
CurrentIn-housing Media Teams: Onboarding and training client buying segments to manage their own programmatic and social advertising campaigns. Assisting with transitional documentation and campaign/reporting handoff to complete in-housing client advertising teams.Programmatic and Social Advertising: Managing programmatic and social advertising campaigns; analyzing/optimizing against performance, KPIs, and client programmatic principles.Platform Proficiency: Advising clients on ad serving and buying platforms such as GMP (Campaign Manager, DV360), Amazon (Amazon Ad Server, Amazon DSP), and programmatic and social DSPs (The Trade Desk, Facebook, and PulsePoint).