Responsible for setting up the Care Council, as part of the Nike Families ERG, which is a think tank of motivated employees who influence policies and initiatives for the care giving community.

• Responsible for creating and maintaining blueprints of Nike’s operations and business across the areas of Data & Analytics, Marketing, Nike Direct, HR, Supply Chain and Planning• Responsible for the development of Nike’s business capability model, logical operational scenarios, capability flows, capability scoping & maturity, business impact and risk assessment, and strategic analysis• Partnering with leaders across business, product, architecture and engineering to capture operational requirements, pain points & gaps in current operations• Evangelizing the purpose and power of leveraging Business Architecture in the end-to-end strategy to execution process through interactive storytelling• Supporting the development and sustenance of the global catalog of interconnected sets of capabilities (business, platform, product, technology solutions and data/information) across Nike• Drove the revamp of D&A capabilities associated with Commercial Analytics and People Analytics in the enterprise business capability model

• Responsible for managing and growing a multi million $ program portfolio with a leading sports retailer by providing high quality delivery, ensuring elevated customer experience and trust, and driving business development activities - lead farming/mining efforts, build proposals/RFPs, prototypes and proofs of concept, handle staffing, pricing, profitability and risk mitigation • Providing strategy and analytics thought leadership to business stakeholders and analytics practitioners• Responsible for hiring, mentoring and managing a large global team of 40 analysts and leads• In addition to managing the Consumer Analytics and Enterprise Data & Analytics engagements, leading the Commercial Analytics engagement, enabling their Triple Double and Digital Transformation initiatives • Leading the creation and support of multiple Business Intelligence data products and solutions around digital commerce, omnichannel performance, integrated demand planning, integrated marketplace and supply & inventory planning • Delivering advanced Data Science solutions around demand forecasting, range planning, supply scenario modeling, price elasticity, inventory health optimization, labor optimization and lost demand analysis• Overall cost savings and incremental revenue impact : $50+ M

• Engagement/product lead for a leading sports retailer's Consumer Analytics and Data Engineering engagements, supporting their Consumer Direct Offense initiative; leading a global team of 20 analysts and leads • Responsible for creation and consumption of Business Intelligence solutions and insights around Membership (new, active, buying) and Digital Ecosystem Engagement (dotcom and apps); led the monthly war rooms to analyze performance across the end-to-end Consumer Lifecycle across geos, categories, segments and product lines• Generated highly curated audience lists through advanced customer segmentation & profiling techniques, leveraging their diverse consumer 360 data sources, catering to hyper targeted and personalized marketing campaigns• Helped in developing, automating and maintaining sophisticated data science models pertaining to customer lifetime value, propensity to purchase, churn and product lifecycle• Supporting multiple data engineering initiatives around membership science KPIs, data quality monitoring, BOT identification, data platform migrations and pipeline development• Overall cost savings and incremental revenue impact : $25+ M

• Client Services lead for engagements with a leading biopharma company’s Analytics Center of Excellence and a leading retirement financial servicer’s Performance Analytics teams; managing a global team of 10 analysts• Built business intelligence and start-of-the-art visualization solutions for HR, Finance, Compliance, Product and Operations, providing insights and enabling data driven decisioning around product performance, headcount, offboarding, SLA, vendor performance and compliance issues• Program Manager/Scrum Master responsible for ensuring timely delivery from the cross functional team comprising of developers, data engineers, data stewards, analysts, SMEs and business stakeholders• Developed an end-to-end performance analytics measurement framework, providing Tableau visualization solutions across Business Performance, Operational Performance and Customer Experience• Delivered cost savings and incremental revenue impact : $10+ M

• Problem solving team lead for a leading computer technology company’s Marketing Investment Optimization division; managing a local team of 10 analysts• Built market mix models to optimally allocate multi-million $ marketing spend across multiple online and offline marketing channels with average ROI of $7• Developed ROI calculation and scenario builder tools allowing the marketing team to optimize their marketing budget• Overall incremental revenue impact : $25+ M

• Individual problem solving contributor for a leading computer technology company’s Social Media Marketing & Sales division• Performed website driver analysis by demand generation vehicles for Large Enterprise lead sign ups, understanding and explaining the contributions of in-site activities, marketing touchpoints and firmographics• B2B lead targeting – identified and prioritized qualified leads for the Sales team using propensity modeling, based on their social behavior (visitor activity, content consumption on various online properties), firmographics and past purchase history• Overall incremental revenue impact : $20+ M