Michael Santini Email & Phone Number

United States

Boston, Massachusetts, United States

• Responsible for $300M+ in product revenue (~20% of total company revenue) with a forecast accuracy of +90%, the highest in the demand planning group
• Prepare yearly, monthly and weekly demand forecasts on new, existing and phase-out products based on the needs of channel partners, local sales insights and Sonos-driven activities with a focus on forecast accuracy.
• Represent the Operations Team as the primary point of contact for Sales, Finance, Marketing, Allocations and Fulfillment
• Responsible for ongoing performance analysis and improvements during the Monthly Business Review cycle as well as during the S&OP decision-making process
• Monitor and adjust Sell-Thru/Sell-In forecasts based on identifying macro/micro industry trends to right-size and optimize channel inventories of Sonos’ premium audio offerings
• Collaborate cross-functionally to ensure smooth and efficient execution of the forecast while also developing, improving and automating forecasting reports to assist key stakeholders in their decision-making process.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Responsible for developing and maintaining a detailed unit demand plan at the model, style and SKU level by utilizing quantitative inputs (historical data, trend information, sales forecasts) and qualitative inputs.
• Responsible for covering the Wholesale and DTC markets for the US and Canada for the Baseball, Global Football, Tennis, Lacrosse, and Running Inspired businesses
• Actively managed risks and opportunities to the plan by partnering with Sales, Marketing and Merchandising
• Led the monthly Demand Consensus process for all Channels (Wholesale and DTC) for US and Canada
• Responsible for the selection and maintenance of system size curves and analysis of fill rate performance at the SKU level to determine order needs

Framingham, MA

• Oversaw the strategic merchandise planning of the Storage and Frames division, encompassing a team of 6 associates, +$300M in annual merchandise flow and shipping to 890+ HomeGoods and Homesense stores across the US.
• Developed and presented quarterly department strategies centered on seasonalization, diversity of product and the evolution of the product assortment to foster the customer’s “treasure hunt” experience
• Designed and implemented a deliberate merchandising strategy in collaboration with the merchant team and distribution centers to flow the right goods, to the right place, at the right time based on key performance.
• Constantly reacted to the changing retail landscape to build market share through thorough analysis of store groups/clusters, sales and inventory metrics
• Appointed to an Inclusion and Diversity Committee of 10 associates to determine ways in which TJX can be more inclusive and encourage diversity/equality from a product standpoint for its customer and vendor base
• Led TJX concept-based training sessions to support the career development of new merchandising/planning associates, including the 30+ Associate Planner population

Framingham, MA

• Appointed to a team of 10 associates to assist in the planning of specific store groups/clusters based on key selling opportunities and prior year performance. Nominated as the planning point person for HomeGoods and.
• Partnered with the Planning Manager on the strategic merchandise planning and merchandise flow of the Storage and Frames division, while assisting in leading a team of 3 associates
• Assisted in the implementation of a merchandising strategy through collaborating with the merchant team and regional distribution centers
• Assisted in leading TJX concept-based training courses to support the career development of new merchandising/planning associates, including the 60+ Analyst population

Framingham, MA

• Appointed to PACT, a committee that plans networking, service and team building events for the 600+ merchandise planning associates across all TJX Companies. Only individuals demonstrating high leadership qualities are.
• Identified and recommended actionable strategies to drive profitable sales based on historical performance, current trends and awareness of competitive activity
• Collaborated with merchandising teams to assess industry trends, evaluate competition, meet with vendors, negotiate terms of sales, ensure appropriate store inventory levels and fill buying needs
• Developed and presented strategy presentations to assist the merchant team in planning for future trends and department goals
• Partnered with the Associate Planner and Planning Manager on the vision for the Storage division while strategically shipping to 750+ HomeGoods stores across the US and Puerto Rico, including the opening of a new.

Framingham, MA

• Appointed as my Division’s New Store Point Person to act as the liaison to other teams in the division to ensure that new stores have the ideal product assortment
• Performed weekly analyses to help identify and recommend actionable strategies to drive profitable sales based on historical performance, current trends and awareness of competitive activity
• Partnered with department teams to help manage weekly goals and drive business based on lower-level distortions
• Assisted in developing strategy presentations for internal meetings with the merchant team to plan for future trends and department goals

Boston, MA

• Managed dedicated client accounts to promote, showcase and market Converse merchandise
• Increased sales order volume through new order generation from existing retail partners
• Cultivated existing client relationships to enhance and grow future business opportunities
• Performed data analytics to improve forecasting, determine client purchasing trends and evaluate opportunities to drive additional sales and profit

Pomona, NY

• Developed sales packages and merchandise positioning to increase appeal to consumers
• Designed advertising materials for baseball-themed corporate events
• Researched promotional activities of minor league competitors to benchmark best practices
• Conducted sales and marketing solicitations to grow traffic, revenue and profit
• Provided relationship management to game guests and season ticket holders

Waltham, MA

• Responsible for a team of 50 Orientation Leaders, each responsible for 15-20 incoming freshman
• Planned and coordinated different activities for student participation during orientation
• Immersed new students into the Bentley community by making them feel welcome and engaged throughout the orientation process
• Responsible for being a mentor/resource to incoming freshmen, transfer students and Orientation Leaders

Waltham, MA

• Responsible for guiding up to 200 entering freshman and transfer students at Bentley University
• Planned and coordinated different activities for the students to participate in during orientation
• Involved the students in the Bentley community by making them feel welcome and engaged throughout the orientation process
• Responsible for being a mentor and resource to incoming freshmen and transfer students

White Plains, NY

• Responsible for compiling proposals for TV ad placements of Combe’s personal care product lines
• Communicated with network and cable channel reps to determine geographic regions with highest population densities and television markets
• Updated and consolidated spreadsheet reports of inventoried and archived TV commercial files

New Rochelle, NY

• Responsible for up to 75 campers
• Planned activities for the campers, including creating their schedules for the day
• Managed any problems that arose during the day between the campers

Bachelor Of Science, Marketing With A Double Minor In Sports Management And Communications, Cum Laude, President'S List And Dean'S List

Activities and Societies: Orientation Coordinator, Orientation Leader, Intramural Athletics Staff Member, Campus Activity Board in Sports.

High School Diploma, Graduated With Honors

Activities and Societies: Leadership Program, Orientation Program Leader, Student Representative, Track and Field during freshman and.