Sara Harris Email & Phone Number

Greater New York City Area

Creating strategic insights and measurement strategies that provide a framework for the development of digital initiatives for clients •Tapped to participate in long-term planning of digital marketing practice and presences• Relied on to develop actionable insights from strategic user experience, consumer profiling and content assessment research projects•Developed and implemented measurement of social media initiatives that establishes channel efforts' impact on broader… Show more Creating strategic insights and measurement strategies that provide a framework for the development of digital initiatives for clients •Tapped to participate in long-term planning of digital marketing practice and presences• Relied on to develop actionable insights from strategic user experience, consumer profiling and content assessment research projects•Developed and implemented measurement of social media initiatives that establishes channel efforts' impact on broader marketing initiatives and business goals•Relied upon as the subject matter expert for social media and understanding its role in a broader marketing practice•Called upon to continually refine consumer segmenting and identify opportunities for brands to create positive experiences in consumers’ lives•Routinely scan the use of digital platforms by the automotive industry and leading brands with the purpose of identifying trends, best practices and emerging opportunities Show less

Greater Boston Area

Developed and executed cutting edge social media and digital marketing efforts for clients. Integrating consumer behavior knowledge and emerging communication patterns to generate measurable business results.• Develop social media, marketing and digital strategy for clients including Bombardier, Voxx International, RCA, Brother International, Villa Enterprises, Quick Chek, and RWJ Hospitals• Lead monthly social strategy development, community management and ongoing analysis for… Show more Developed and executed cutting edge social media and digital marketing efforts for clients. Integrating consumer behavior knowledge and emerging communication patterns to generate measurable business results.• Develop social media, marketing and digital strategy for clients including Bombardier, Voxx International, RCA, Brother International, Villa Enterprises, Quick Chek, and RWJ Hospitals• Lead monthly social strategy development, community management and ongoing analysis for diverse brands in industries including QSR, CE, healthcare and B2B• Lead the development and execution of integrated national promotions, including co-branded partnerships with PepsiCo, AMC TV and Dr Pepper• Responsible for managing day-to-day client relationships and organic account growth• Contributions to new business efforts, including social media strategy, competitive analyses and research, yield account wins and significant revenue to the agency Show less

Greater Boston Area

Filtered research in order to facilitate product name development for brands including Motorola, Schwan’s Consumer Goods and Carnival Cruise Lines• Created client-facing presentations by generating insights from primary research• Assisted in testing and development of questionnaires for market research • Sorted and coded quantitative and qualitative raw market research data

Greater Boston Area

• Designed and oversaw production of marketing materials for small to mid-sized businesses, working independently with accountability for client satisfaction• Crafted strategies to increase measurable results from marketing initiatives and identify actionable steps to increase communication efficiencies

Greater Boston Area