Sara Jensen Email & Phone Number

Holly Springs, Nc

Brighter Messaging helps small businesses manage their online presence and generate leads through content-based marketing, websites, blogging, SEO, social media, email campaigns, and paid advertising. Sample projects: Developing a long-term, inbound content marketing strategyAuditing a website to identify what's preventing organic traffic growthConcepting and building a new website from scratchCreating content-based marketing campaigns for a B2B audienceWriting website copy that's both SEO-friendly and enticing for customersEngaging leads via email campaignsCreating content for social media channelsManaging paid advertising campaigns across multiple platforms (including Facebook, Twitter, YouTube, and Google AdWords)Blogging on behalf of clients to maximize SEO and lead generationResearching, scripting, and promoting a podcast seriesWork samples are available upon request.

Chicago, Il

I oversaw marketing efforts for NogginLabs, a custom e-learning developer. My responsibilities included inbound marketing campaigns, website, blog, social media, paid advertising, and public voice. I managed teams of writers and designers to create content and keep the website fresh. I also administered the marketing budget.

Durham, Nc

I led business development efforts for a consultancy that specializes in HR analytics. I worked closely with the CEO to pursue new business opportunities, interfacing with clients and crafting custom proposals for analytics consulting projects. On the marketing side, I introduced a variety of new tactics to increase our presence in the market while operating with limited resources. These included a redesign of the company website, creation of a monthly thought leadership newsletter, and immersing the company in social media. I ghostwrote numerous articles for industry publications, our newsletter, and our website.I also covered a number of internal responsibilities, including managing communications with our advisory and investor boards, planning the annual think tank, and managing development of the company's first book.

Chicago, Il

I was responsible for building new business and managing client relationships among Fortune 500 accounts, encompassing approximately 20% of the company’s annual revenue. I worked independently to manage a set of accounts, following the sales process from RFP through demo presentations, custom proposal preparation, contract negotiations, and ultimate transfer to dedicated project team for development. From there, I managed client relationships throughout project development and supported project managers with client interactions as needed. My day-to-day involved consulting with client stakeholders and subject matter experts to understand issues that arise in traditional training formats and proposing solutions using performance-based instructional design strategies.Within my first month selling for NogginLabs, I brought in a brand new account--a rarity in a company that has built its business on repeat customers and referrals. I also took over general public relations responsibilities, including writing press releases, completing award applications, coordinating conference participation, and various website projects.

Chicago, Il

As a writer and content owner, I was dedicated to custom e-learning projects from kickoff through final delivery. On the writing side, my responsibilities included revising clients’ existing training content into interactive and learner-centered activities, writing outlines and scripts, and copyediting and peer-reviewing colleagues’ work. I also participated in the software development process by creating XML files and conducting QA testing of deliverables.

Evanston, Il

During my one-year contract position, I performed QA testing on educational software products in all disciplines, focusing on both content and functionality. I wrote test plans and use cases, including complete product review and basic acceptance tests, using a format that I standardized across the department. I also copy edited product content, including electronic text books, study aids, exams, and informational copy. Before the conclusion of my contract, I developed internal quality assurance processes where there had previously been little structure or formal procedures.

Chicago, Il

I was responsible for actively seeking new clients, maintaining client relationships, and soliciting and filling temporary and direct-hire job orders. I recruited all job seekers who filled positions in my accounts. The accounts I managed were primarily legal clients, for whom I staffed administrative, human resources, and accounting positions. While in this role, I created new sales and marketing tools, including a bi-weekly client email and digital sales presentations. My project management skills grew through long-term projects with changing staff needs (including Metra and CTA passenger inventories).

Ma, Humanities

Activities and Societies: Student Athlete Tutor

Ba, English

Activities and Societies: The Denisonian, Writing Center Tutor, Theatre, Creative Writing, Humane Society Volunteer, PianoGraduated Magna.