With over 17 years of diverse experience spanning South Africa and London, I've dedicated my career to mastering the digital landscape from a client service perspective. 𝐌𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐥𝐢𝐞𝐬 𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠, 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐛𝐫𝐢𝐞𝐟 𝐭𝐨 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐢𝐧 𝐨𝐫𝐝𝐞𝐫 𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬.I’ve worked across industries such as 𝐁𝐚𝐧𝐤𝐢𝐧𝐠, 𝐅𝐌𝐂𝐆, 𝐅𝐢𝐧𝐭𝐞𝐜𝐡, 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞, 𝐑𝐞𝐭𝐚𝐢𝐥, 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐓𝐫𝐚𝐯𝐞𝐥. My journey has provided valuable insights and experiences gained from reputable advertising agencies and corporates, where I've honed my skills to a fine art. From 2017, I made a conscious decision to freelance as it provides the flexibility to get my work done in an efficient and effective manner while allowing me time to spend with my young family.