Beginning as a 12 month research and marketing campaign focused on the representation of women in the eCommerce industry and now a growing community that encourages women to pursue the career they want and deserve. Open discussions regarding the challenges we face such as motherhood penalty, imposter syndrome and more. Host regular networking events which focus on mentorship at all levels of career as well as monthly podcasts and also delivered an in-depth study of the industry in the form of our whitepaper.

Member of the senior leadership team in an award-winning eCommerce agency with 30+ employees, specialising in complex BigCommerce digital transformation projects. Responsible for the agency’s GTM strategy, reporting directly to the CEO and Co-Founder of the company.

Undertook various roles and challenges for different clients in niche markets such as Real Tennis, country sports, farriery and online gifts. Managed social media accounts, websites, event logistics and marketing.

Managing a team of four my key responsibilities were in direct marketing to magazine subscribers, focusing on retention and new acquisitions. Building social media profiles for various titles, maintaining content and analysing campaign results. I was also part of the team who managed three London-based music shows, increasing ticket revenue year on year with creative marketing strategies.

Returned to FedEx after living and working in Australia.

A role hugely focused on the customer experience while still maintaining the objectives of the business.