Sara Thomas Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Washington, District Of Columbia

At World Wildlife Fund I oversee the activism, acquisition, advertising, DRTV and outreach programs in the US.RESPONSIBILITIES: • Manage a growing team of seven focused on acquisition, paid lead-generation, paid advertising across digital channels, linear tv and connected tv, as well as, activism and outreach for campaigns.• Direct budget management and revenue deliverability responsibilities. • Develop activism and mobilization campaign strategies to facilitate public involvement in local, federal and international policy related to WWF's priorities.• Oversee the use of third party platforms for acquisition.• Motivate audiences and fortify the long-term connection needed to maintain and increase retention rates for supporters.• Lead the online advertising program for WWF in the US, including display, social, search and emerging opportunities.• Oversee the Direct Response Television program in the US with expanding responsibilities in connected tv.• Collaborate with WWF analysts to set data-driven strategy. RESULTS:• Grew WWF Activists by an average of 84% year-over-year during tenure at the organization. Going from 350K to now nearly 12 million activists in the US. • Email file growth with paid lead-gen strategy and generating over one million new leads each year. • Continue to realize positive growth in national multi-million dollar direct conversion ad program.• Successfully oversee annual events with continued growth and impact for organizational mission.• Conceived of, launched and now oversee application-based leadership program in the US resulting in major programmatic impact for the organization.• Created and led implementation and launch of WWF first ever Youth Activist Award to recognize a conservation leader in the US between the ages of 18-30. • Continuously establish and test new partnership opportunities that drive engagement, education and advancement of WWF's conservation priorities.

Washington, Dc

At Ocean Conservancy I began my tenure as a Web Producer, quickly moved up and realized my potential as Senior Manager of Digital Marketing. While at the organization, I was charged with setting the strategy for engagement, advocacy and online giving across email, social, multimedia, and the website with a focus on acquisition, revenue generation and cultivation. RESPONSIBILITIES: • Led member engagement and online advocacy campaign strategy; including award-winning “30-day Trash-Free Challenge” campaign with integrated email, advocacy, and social components that drove an increase in acquisition by 10%, social community growth by nearly 15%, and was the organization’s highest grossing non-fundraising campaign for online gifts.• Directed the organization's social media activities; Proposed and launched social media strategy for organization in 2008, including establishing protocols for staff as communicators on social; Saw 162% growth on Twitter and 52% growth on Facebook in 2012 alone.• Project managed online giving, working with cross-departmental teams, managing vendor relations and analysis and reporting out for campaigns; From 2010 to 2012 increased overall year-end fundraising by 38%; increased the total number of gifts by 87%; and increased the amount of one-time gifts by 35%. • Produced and launched the first iPhone app for Ocean Conservancy, which attracted over 10,000 downloads in the first year and is featured in national media.• Part of team to redesign and launch new organizational website - recognized with the 2013 Interactive Media Awards' Best in Class award for a non-profit website.• Supervised members of digital team, including Production Coordinator, Strategist, Multimedia Coordinator and team interns.• Lead advisor for Convio/Blackbaud relationship and expert in CMS/CRM system.

I started at NAIFA as a freelancer doing communications work and after only six weeks, they recruited me to full time. As the Communications Coordinator, I was responsible for developing and launching an online resource center for state and local associations. I also established procedures for producing news releases, ads and meetings materials that led to multi-level collaboration.KEY ACCOMPLISHMENTS:* Developed online resource center for state and local associations to ensure better collaboration between chapters and the national association;* Established procedures for producing news releases, ads and meetings materials that helped streamline the submission and publication process;* Created, produced and edited Advocacy and News Podcasts;* Helped create, contribute to, and launch the company’s blogs and e-newsletters;* Recommended technology solutions to executive leadership;

Winter Park, Fl

Working with the managing editor, I helped develop the content and editorial plan for the website. After honing in on my writing skills, I also began producing original content for national distribution, including daily medical breakthrough reports, podcasts and segment run-throughs. KEY ACCOMPLISHMENTS:* Researched, organized, and produced company podcast program;* Promoted to Assistant Producer for Discoveries and Breakthroughs Inside Science news series;* Implemented RSS feeds and external marketing effort leading to increased website traffic;* Responsible for the collection and analysis of statistical data on website access and web advertising programs to increase partnership opportunities;

Coral Gables, Fl

As the web producer I helped launch and then maintain the School of Communication website. I was given a team of web designers and editors from the School of Communication and oversaw the design and implementation of affiliate websites for the University of Miami. As a student I was passionately involved in various campus activities and loved the opportunity I was given to shape the way information for the school was presented online. In addition to working with the SoC, I was also the photo editor for the Miami Hurricane, a Residential Assistant and work-study student.