Sara Thomas Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

Washington, District Of Columbia

• At World Wildlife Fund I oversee the activism, acquisition, advertising, DRTV and outreach programs in the US.RESPONSIBILITIES:
• Manage a growing team of seven focused on acquisition, paid lead-generation, paid advertising across digital channels, linear tv and connected tv, as well as, activism and outreach for campaigns.
• Direct budget management and revenue deliverability responsibilities.
• Develop activism and mobilization campaign strategies to facilitate public involvement in local, federal and international policy related to WWF's priorities.
• Oversee the use of third party platforms for acquisition.
• Motivate audiences and fortify the long-term connection needed to maintain and increase retention rates for supporters.

Washington, DC

• At Ocean Conservancy I began my tenure as a Web Producer, quickly moved up and realized my potential as Senior Manager of Digital Marketing. While at the organization, I was charged with setting the strategy for.
• Led member engagement and online advocacy campaign strategy; including award-winning “30-day Trash-Free Challenge” campaign with integrated email, advocacy, and social components that drove an increase in acquisition.
• Directed the organization's social media activities; Proposed and launched social media strategy for organization in 2008, including establishing protocols for staff as communicators on social; Saw 162% growth on.
• Project managed online giving, working with cross-departmental teams, managing vendor relations and analysis and reporting out for campaigns; From 2010 to 2012 increased overall year-end fundraising by 38%; increased.
• Produced and launched the first iPhone app for Ocean Conservancy, which attracted over 10,000 downloads in the first year and is featured in national media.
• Part of team to redesign and launch new organizational website - recognized with the 2013 Interactive Media Awards' Best in Class award for a non-profit website.

I started at NAIFA as a freelancer doing communications work and after only six weeks, they recruited me to full time. As the Communications Coordinator, I was responsible for developing and launching an online resource center for state and local associations. I also established procedures for producing news releases, ads and meetings materials that led to.

Winter Park, FL

Working with the managing editor, I helped develop the content and editorial plan for the website. After honing in on my writing skills, I also began producing original content for national distribution, including daily medical breakthrough reports, podcasts and segment run-throughs. KEY ACCOMPLISHMENTS:* Researched, organized, and produced company podcast.

Coral Gables, FL

As the web producer I helped launch and then maintain the School of Communication website. I was given a team of web designers and editors from the School of Communication and oversaw the design and implementation of affiliate websites for the University of Miami. As a student I was passionately involved in various campus activities and loved the.