Sara Eckhardt Email & Phone Number

Charlotte, NC, US

Seattle, US

Seattle, Washington, US

• Lead the execution of a dynamic promotional calendar, partnering with Finance & Marketing to craft promos that balance margin & demand targets, creating project plans, leading x-div alignment & go-to-market, as well as.
• Serve as Ecommerce lead for seasonal product launches by mapping out customer experience, socializing plans across teams, building launch checklists and leading launch calls
• Influence email calendar and content to drive sales, prioritize key products, ensure email accuracy & drive a seamless customer journey
• Partner with marketing to integrate campaigns to increase acquisition, conversion rates & AOV
• Analyze key performance indicators like revenue, CVR, sessions, add-to-carts, page traffic & engagement to improve the online experience
• Facilitate cross-divisional weekly business report & competitive analysis to communicate business performance across the company & influence future business strategies

Seattle, Washington, US

• Analyze sales figures, customer shopping behavior, and market trends to inform digital merchandising, sales & promotional strategy
• Produce Weekly Business Review videos (WBR in 5 Minutes) that is sent to 25% of the company, including the SLT & Rad’s founder
• Lead & execute Rad’s global, omni-channel weekly business review, monthly business review & monthly competitive insights analyses
• Lead & project manage go-to-market process for global omni-channel promotions, building customer journey maps, leading weekly x-div meetings, building site operations checklists & QA’ing the experience
• Bring digital merchandising expertise to go-to-market efforts for new product launches, seasonal campaigns and promotions, bringing the digital expression from concept to execution
• Partner with Finance to model out different promotional strategies to present to senior leaders

Seattle, US

• Developed & integrated digital merchandising strategies for both Outlet & Membership programs throughout the customer journey & go-to-market campaigns, partnering with Marketing, Program Managers & Digital Merchandisers
• Served as the Digital Merchandising representative in the Membership Digital Product Management team, partnering with UX, engineers, Digital Product Managers & Program Management
• Identified testing opportunities & coordinated with Digital Analytics & stakeholders to design, execute & analyze various tests & experiments
• Leveraged Adobe Analytics & Tableau to regularly report out on Membership & Outlet performance to senior leadership
• Conducted quarterly competitive insights to keep a pulse on the industry & to influence digital programs & features
• Utilized JIRA, Bloomreach & FindTuner to project manage & publish all Membership & Outlet site placements

Seattle, US

• Owned the on-site customer experience for REI Outlet and Clearance events and sales
• Worked cross-functionally with marketing integration, email, digital creative and merchandising partners to launch go-to-market strategies
• Utilized various digital tools to publish site marketing placements, boost feature products, monitor inventory, set feature colors
• Leveraged Lean Methodology to streamline sales operations, reducing design & publishing timeline from one week to 2 hours

Boston, MA, US

• Merchandised.com to deliver a compelling product experience, through intuitive product findability, navigation & clear product details
• Utilized site analytics to understand product performance, customer trends, page performance & success of digital merchandising strategies
• Ensured products launch correctly with appropriate tags, product details and categorization
• Leveraged data (Adobe Workspace) to communicate business results, develop seasonal strategies, and ensure financial targets are achieved
• Partnered with marketing, merchandising, product managers and creative teams to ensure seamless go-to-market execution
• Managed and activated all promotions, product launches & site publishing for Store.CrossFit.com

Boston, MA, US

• Be the business owner and the go to person for the brand content/functionality on reebok.com for upcoming (within 2 months) and currently-active campaigns.
• Ensure the upload, configuration, translations, tracking and retirement of all content for reebok.com.
• Manage and maintain the brand marketing content calendar and map content journey and placements for key product campaigns.
• Assist with content development and content capture briefing process.
• Be a liaison for the Digital Tech team on approving/ reviewing BRs and creative for new functionality on-site and to be aware of when bugs are resolved and that change requests run smoothly from a business POV
• Assist with cross-functional activation planning, execution, and basic reporting

Boston, MA, US

• Manage and write professional content for various internal and external channels including blog posts GamePlan A, press releases for News Stream, and articles and social posts for the adidas Group intranet
• Assist in developing and organizing internal and external communications and activations including brand events, influencer visits, media interviews, media visits, employee events and internal memos
• Maintain relationships with many departments to assist in developing a cohesive, cross-functional communications and CSR strategy
• Collaborate with the Newsroom to brainstorm, plan and execute activations and events that align with the overall brand strategy

Herzogenaurach, Bavaria, DE

• Collect and analyze consumer insights for adidas America
• Closely follow consumer and lifestyle behavior of 6 college-aged women
• Includes in-depth interviews on lifestyle, social media, motivations, trends, advertising, product testing, etc.
• Send reports to adidas running, training, and communication departments every 6 weeks
• Impact: Reports used for product design, product naming and marketing strategies

Herzogenaurach, Bavaria, DE

• Used Cision to create interview briefs for executives
• Wrote/Produced internal videos for adidas' intranet
• Assisted in planning and executing internal events such as
• Maintained a detailed media tracker
• Created a conference and awards tracker for top executives and products

Atlanta, US

• Produced/wrote weekly topicals for CNN International's "Inside Africa"
• Produced rough cuts using Finalcut Pro 7
• Assistant Producer for HLN's "The Killer Next Door" & TWA Flight 800 documentary
• Location scouting for shoots
• Wrote ticker and anchor copy
• Participated on editing sessionsTraining: MediaSource, MIRA, INews, Adobe Premier

New York, NY, US

- Worked the assignment desk, making and answering police calls- Wrote news scripts for live broadcasts- Drafted news stories for the web (www.nbcconnecticut.com)- Shadowed news producers and reporters out in the field- Investigated potential stories; talked directed to sources out in the field- Produced and wrote full broadcast with fellow interns

Bachelor Of Science (B.S.), Broadcast & Digital Journalism | Minors In Marketing And Spanish

Gpa: 4.37