• Develop concepts, branding and content for 360 digital-first and social campaigns across US, UK and EU markets, including UX, app and mobile• Partner with marketing, e-commerce and strategy to lead storytelling for brand campaigns, product launches, promotional events, trigger and targeted email campaigns• Collaborate across teams and work directly with art and creative directors to develop and present innovative concepts to stakeholders• Craft performance-driven and engaging copy, transforming complex terminology into approachable content• Manage in-house and agency clients and timelines simultaneously, leading projects from creative brief through development, execution and launch• Build and revise copy guides to refine brand voice and achieve client’s creative and performance goals• Mentor, train and advise junior and mid-level copywritersClients include: CVS Health, Perricone MD, FastCompany.com, Perigold.com (a division of Wayfair), Decibel (SaaS), CheckMarket (SaaS), TVA EnergyRight and Spring Hill College.

• Conceptualized branding campaigns and copy for in-store shops and merchandised pop-ups, print collateral and Bloomingdales.com• Developed concepts and expanded editorial content for digital campaigns, store tie-ins and naming projects• Collaborated with buying, merchandising and site teams to position product for key launches• Wrote compelling, illustrative product copy for luxury home, RTW, fine jewelry and accessories sold on Bloomingdales.com, in-store kiosk and tablet applications• Optimized site and mobile UX, enhancing copy and implementing a new checkout flow, customer loyalty program and the launch of the Buy Online, Pickup In-Store program• Served as senior copy representative on development committee for pilot CMS and workflow product• Mentored, trained and advised junior copywriters

• Pitched, reported and edited fitness, apparel, food, travel and lifestyle content for print and digital editions • Interviewed and profiled athletes, trainers, chefs and celebrities for features and digital content • Established and maintained relationships with industry contacts, attending market, trade shows and press events• Represented FITNESS at events and on-camera for the CW11 morning news• Assisted in production of the FITNESS Healthy Food Awards, winner of a 2009 National Health Information Award• Interviewed, hired and supervised interns

• Prepared proposals and presentations utilizing MRI/PIB media research and marketing materials• Assisted marketing director with event planning, added value, client sponsorship and sweepstakes programs• Managed clients and gifting for Premiere Film & Music Lounge events at the Tribeca Film Festival, Sundance Film Festival, Cannes Film Festival, Toronto Film Festival, and the Women In Hollywood Awards