Sarah Woods Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

• Own the weekly production of the Science journal press package: recruit and aggregate author contact information and supplemental multimedia, and use Adobe Dreamweaver and Mailchimp to build and schedule final product.
• Spearheaded the development of a new monthly media coverage report, taking a leadership role in gathering data from other Science family journals and retaining responsibility for creating and delivering the full report.
• Rewrite “standard language” templates for improved clarity and structure; refine existing workflow processes for greater efficiency and for the benefit of multiple team members.
• Identify original, outside-the-box opportunities for author/audience outreach.
• Build and maintain positive relationships with internal and external stakeholders.

Washington, DC

• Edited press releases commissioned by external organizations for content, grammar, and punctuation, ensuring high-quality products that boost visibility and client reputations.
• Processed press releases, using HTML editor and formatting according to AP style guidelines.
• Researched reporter and public information officer applicants, ensuring their eligibility to handle embargoed material.
• Oversaw webmaster operations, assisting users with registration and press release submission.
• Answered daily user questions, ensuring satisfaction by resolving concerns efficiently and courteously.

Capstone topic - How to Keep Millennials from Killing America's Nonprofits: Adapting the Fundraising Model for the New Economy

Washington, DC

• Conducted research on diversity and inclusion (D&I) in communications field, helping professor raise awareness of D&I issues among communications professionals.
• Produced 2 professional PowerPoint presentations and prepared material for reports on D&I, raising awareness on campus and in the wider community.
• Wrote media alerts and produced promotional collateral, advertising 2 on-campus events hosting guest speakers. This resulted in full-house attendance numbers.

• Motivated clients to achieve their personal fitness goals through developing and modifying routines
• Maintained a 70% client retention rate by building trust and rapport with high-level individuals
• Served as point of reference for fitness expertise within club

• Wrote weekly and biweekly press releases, blog posts, and one-pagers, publicizing company news and updates.
• Researched and analyzed potential clients and partner companies, helping senior leadership secure 2 major partnerships and over 3 new client relationships.
• Revitalized public relations efforts, creating accounts with newswire services, which increased publicity for the company and grew website traffic by 10%.

Fort Smith, Arkansas

• Supported marketing/management department chair in daily operations, writing correspondence and handling travel reimbursement and textbook order paperwork.
• Liaised between chair, students, and faculty, diplomatically resolving issues as first point of contact on department questions.
• Served on faculty search committee.

Fort Smith, Arkansas Area

• Produced and project-managed 2 theatrical productions per year, overseeing full project lifecycles for each show.
• Led production team of up to 25 members, collaborating on concept development and implementation for each production.
• Launched theater in an area without a strong arts community, targeting residents interested in changing this and building a core of invested stakeholders and donors.
• Developed and implemented strategic communications plans for each show, including creating online content, building targeted outreach lists, and contacting local news outlets.
• Managed $2.5K budgets for each show, producing professional-quality productions with limited resources.

Fort Smith, Arkansas

• Increased volunteer staff by 50% and maintained a 75% volunteer retention rate
• Strategized and executed a full visual re-branding of all training presentations and documents

Fort Smith, Arkansas Area

• Cultivated and maintained relationships with local and national artists
• Used visual merchandizing tactics to increase gift shop sales by 30%
• Assisted executive director with media relations and development efforts, resulting in funding and donation increases averaging 20% per year

Master Of Arts - Ma, Public Relations/Image Management

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: PRSSA - Public Relations Student Society of America, Lambda Pi Eta - National Communication Association honor.