As Corporate Communications Manager, I developed and executed all aspects of the firm's public and media relations plan. I was also responsible for managing the social media strategy and execution. Additionally, I led the internal communications strategy to reach more than 2,000 employees in 60 offices across the world. Tactics used included videos, feature stories, and other materials.My automotive background allowed me to conduct value-added events and presentations, including an autopilot vehicle demonstration by Tesla for the Arizona Department of Transportation, Maricopa County Department of Transportation, and other key transportation officials in Phoenix, Arizona. I also served as an automotive expert during an informational presentation to the Pennsylvania Insurance Commission, answering questions about fleet turnover, autonomous vehicle timelines, and specific autopilot technology.

Sarah provided strategic recommendations, media relations and event planning skills to the Department of Community and Economic Development (DCED) account as an account executive. On behalf of DCED, Sarah has executed trade media tours to familiarize journalists with Pennsylvania’s key industries, resulting in placements in strategic publications. She has also collaborated with the integrated team to launch a grassroots program promoting the benefits of doing business in the commonwealth. On behalf of the Pennsylvania Department of Community & Economic Development:• Plan and execute familiarization tours of PA's key industries for trade media journalists• Manage social channels for Economic Development and the Office of Tourism• Conduct media relations outreach on behalf of DCED and the Office of Tourism

• Lead social media efforts for 22 auto shows on Facebook, Twitter, YouTube, Yelp,Foursquare and other platforms.• Social media posting, tracking, measurement and analysis.• Coordinate with print, online and broadcast journalists for media coverage.• Provide on-camera and print media interviews as a spokesperson for the company.• Responsible for the researching, writing and distribution of press materials.• Copywriting for marketing materials, including brochures and website.• Creation of and maintenance of media lists.• Media tracking, measurement and analysis.

• Public Relations duties included drafting and sending press releases.• Event planning and management for client media events.• Wrote brochure and web copy for multiple industries.• Participated in marketing research, data compilation, and analysis.• Formatted and compiled proposals and reports.• Responsible for planning media buys in excess of $100,000 and ad management.• Tracked press coverage for the agency and clients.

• Responsible for procuring field maintenance equipment.• Coordinated facility usage for outside agencies.• Supervised World Series auxiliary staff.• Managed scheduling and facility requirements for ABC, ESPN, and movie crews.