Sarah Richards Email and Phone Number

Lead and mentor IMG in-house agency, IMG Engage. Build and execute 360 campaign strategy and management for mass influencer campaigns including Talent selection, content + channel strategy, media plans and reporting.Manage exclusive roster of Global VIP celebrity and digital Talent to drive their position in the market through cutting edge and traditional brand and social partnerships. Manage end to end Talent partnership from negotiations and contracts to content strategy and… Show more Lead and mentor IMG in-house agency, IMG Engage. Build and execute 360 campaign strategy and management for mass influencer campaigns including Talent selection, content + channel strategy, media plans and reporting.Manage exclusive roster of Global VIP celebrity and digital Talent to drive their position in the market through cutting edge and traditional brand and social partnerships. Manage end to end Talent partnership from negotiations and contracts to content strategy and production assistance. Show less

Develop digital brand strategy integrating into 360 marketing campaigns to drive brand awareness and commercial sales through creative campaigns ahead of industry trends across digital, influencer, and ecommerce functions. Build creative strategy and brand positioning as the first line of communication across digital platforms.Uphold all Digital Marketing and Etail Manager responsibilities.

Develop and integrate owned digital marketing and ecommerce strategies forging new ways of communicating with consumers via compelling, disruptive and targeted content to engage and inspire brand advocates. Responsibilities included but were not limited to designing owned channel and media strategy, developing unique marketing campaigns and negotiating commercial opportunities with online retailers.

Develop and execute digital strategy including content creation across owned and paid social media platforms, eDM, website and blog. Assisted in creative direction for campaigns and photo shoots to develop brand positioning across all marketing functions.

Develop innovative and create content for organic and paid social strategy across a variety of brands. Responsibilities included but were not limited to executing campaigns and analyzing brand and competitor data to create reports that verify success of content across engagement, reach and total campaigns. executing digital campaigns.

Drive launch for a startup online shopping platform, Wallabuy by managing proactive outreach and account management for key clients and brands. Assist in creative concept for brand presentations and web development to enhance user experience.

Coordinates red carpet premieres, events and interview production. Provides on site support for teams during location based shoots. Responsibilities also include on-site talent management, location scouting and travel arrangement

· Developed a floor plan that attracts and motivates customers towards making a purchase· Created three-dimensional displays in store in order to maximize sales, paying close attention to detail

Responsible for creating content for the company blog, Facebook, and other digital channels. Resulting exposure includes a 30% increase in subscribers from 2010 to 2011, with 1.8 million web views for the newly launched women’s division in 2011. Conceptualize and execute online contests and promotions.Participated in the design and development of sales meetings and various marketing campaigns coordinating logistics to convey and develop the visual identity of the brand

• Supported strategic planning and execution of all brand marketing and public relation efforts, including events, retail promotions, e-commerce programs, tradeshow initiatives, sales, marketing support and media and athlete relations