• Lead capability development for payer pull-through, including building skills, messaging and resources (ipad applications, MCM, websites, Veeva 1:1, etc.)• Oversee relationship and management of access and affordability vendors for respiratory brands (MMIT and P4V)• Manage the Access Promotions Team (APT) that evaluates and endorses new and novel claims, data sources and digital tools for payer pull-through• Consult with respiratory brands on payer pull-through strategy, messaging… Show more • Lead capability development for payer pull-through, including building skills, messaging and resources (ipad applications, MCM, websites, Veeva 1:1, etc.)• Oversee relationship and management of access and affordability vendors for respiratory brands (MMIT and P4V)• Manage the Access Promotions Team (APT) that evaluates and endorses new and novel claims, data sources and digital tools for payer pull-through• Consult with respiratory brands on payer pull-through strategy, messaging and resources• Assess impact of formulary wins/losses and build actions plans based on large scale changes working across a highly matrixed environment (MMGA- Payer Marketing and Regional Accounts, Brand Marketing and Sales Leadership)• (6 months shared resource) Served as Chief of Staff for Respiratory Marketing VP leading PCMLT meetings and agendas, talent review, Extended Team meetings and agendas, and other special projects as needed Show less

• Led professional strategy and tactics for BREO COPD and INCRUSE; drive performance to exceed sales goals across (approximately $1B in sales)• Delivered the appropriate marketing mix of professional promotional materials including robust Multi-Channel Marketing (MCM) Campaign• Developed clinical content for peer-to-peer engagement and education • Led Cross Functional Team (CFT) and sales and marketing partnership; communicate strategic direction to align sales and marketing around… Show more • Led professional strategy and tactics for BREO COPD and INCRUSE; drive performance to exceed sales goals across (approximately $1B in sales)• Delivered the appropriate marketing mix of professional promotional materials including robust Multi-Channel Marketing (MCM) Campaign• Developed clinical content for peer-to-peer engagement and education • Led Cross Functional Team (CFT) and sales and marketing partnership; communicate strategic direction to align sales and marketing around professional strategy and promotional execution; oversee other field engagement (ad boards, regular sales leadership call cadence, Strategy and Execution Planning Meetings, etc.)• Coached and developed team to refine core marketing competencies and achieve personal and professional goals• Developed and executed brand payer pull-through strategy and promotional materials to maximize managed care wins• Managed Professional A&P budget for 2 brands in COPD portfolio (approximately $25 M) Show less

• Led strategic planning for all COPD brands in 2014 and for INCRUSE in 2015• Developed brand strategy and core value proposition for INCRUSE pre-launch (insight funnel, creative concept/insight/message development)• Led cross-functional teams for development of launch readiness plans and execution • Led the customer guidance (customer targeting and segmentation) across portfolio of COPD• Led the Key Performance Indicators (KPI) development, goal setting, and monitoring across… Show more • Led strategic planning for all COPD brands in 2014 and for INCRUSE in 2015• Developed brand strategy and core value proposition for INCRUSE pre-launch (insight funnel, creative concept/insight/message development)• Led cross-functional teams for development of launch readiness plans and execution • Led the customer guidance (customer targeting and segmentation) across portfolio of COPD• Led the Key Performance Indicators (KPI) development, goal setting, and monitoring across portfolio of COPD products• Developed messages and monitor message recall/ATU Show less

• Managed district respiratory sales- approximately 39M ADVAIR, 4M FLOVENT, 7M VENTOLIN including business planning, rep engagement, and execution• Coached and developed team (and evaluated) to drive performance in the Patient First Environment (70-20-10)• Executed account management across matrix (MCS, Respiratory, CVMU, NS, etc.)• Executed marketing strategy (AG, C/A, Message Recall, etc.)• Worked with sales professionals to educate local external experts and utilize trained… Show more • Managed district respiratory sales- approximately 39M ADVAIR, 4M FLOVENT, 7M VENTOLIN including business planning, rep engagement, and execution• Coached and developed team (and evaluated) to drive performance in the Patient First Environment (70-20-10)• Executed account management across matrix (MCS, Respiratory, CVMU, NS, etc.)• Executed marketing strategy (AG, C/A, Message Recall, etc.)• Worked with sales professionals to educate local external experts and utilize trained GSK speakers appropriately for peer-to-peer engagement Show less

• Led professional strategy and tactics of a $350 million franchise (2012 LAMICTAL XR $300 and LAMICTAL ODT $50). 51% YOY Gross Sales Growth (YTD month ending April 2012) • Led development and execution of personal and MCM resources for LAMICTAL XR including market research, agency management, and copy approval process (building and launching the first ever ipad e-sales aid at GSK)• Co-led the development of the epilepsy strategy plan• Managed sample production and distribution for… Show more • Led professional strategy and tactics of a $350 million franchise (2012 LAMICTAL XR $300 and LAMICTAL ODT $50). 51% YOY Gross Sales Growth (YTD month ending April 2012) • Led development and execution of personal and MCM resources for LAMICTAL XR including market research, agency management, and copy approval process (building and launching the first ever ipad e-sales aid at GSK)• Co-led the development of the epilepsy strategy plan• Managed sample production and distribution for LAMICTAL XR and ODT• Managed speaker events (budget and execution) for LAMICTAL XR (including speaker training)• Managed Field Selling and Strategy budget for LAMICTAL XR (A&P budget of approx 11 mil) Show less

• Worked effectively across a matrix environment- Selling Skills, PPIC, Business Acumen, Therapeutic Areas (US Pharma, Oncology, Vaccines, etc.), Compliance, and Learning Solutions- to ensure simplification of training delivery and communication• Collaborated with Sales, Marketing and SOP (Sales Operation Panel) to align business priorities/objectives with training plans• Actively involved as a member of the Sales Training Core Team for Business Acumen to develop and execute a 3-year… Show more • Worked effectively across a matrix environment- Selling Skills, PPIC, Business Acumen, Therapeutic Areas (US Pharma, Oncology, Vaccines, etc.), Compliance, and Learning Solutions- to ensure simplification of training delivery and communication• Collaborated with Sales, Marketing and SOP (Sales Operation Panel) to align business priorities/objectives with training plans• Actively involved as a member of the Sales Training Core Team for Business Acumen to develop and execute a 3-year strategic and tactical plan (with a focus on account selling approach)• Led initial communications and training plan for integration of Stiefel US sales force• Managed departmental capability/competency learning model, branding, staff development: award and recognition program, quarterly development opportunities, etc. Show less

• Led the nation in training for 3 launch meetings: ADVAIR COPD (Exacerbation Reduction), VERAMYST, ADVAIR HFA (first satellite broadcast)• Designed, developed, facilitated, and managed training curriculum to maintain focus of the brand strategies (new and advanced training, web-based and live) including managing vendors and adhering to internal review process (medical, legal, regulatory)• Collaborated with marketing team on strategic planning, training events, and the development of… Show more • Led the nation in training for 3 launch meetings: ADVAIR COPD (Exacerbation Reduction), VERAMYST, ADVAIR HFA (first satellite broadcast)• Designed, developed, facilitated, and managed training curriculum to maintain focus of the brand strategies (new and advanced training, web-based and live) including managing vendors and adhering to internal review process (medical, legal, regulatory)• Collaborated with marketing team on strategic planning, training events, and the development of promotional and training pieces• Evaluated effectiveness of training programs delivered through surveys, score card and other methodology used in Sales Training • Completed Emerging Leader’s Development (ELD, Dec. 2006)- demonstrated skill sets needed to be a successful manager in today’s environment Show less

• Won Winner’s Circle Emerald Level Winner 2001 and 2004, Ruby Level Winner 2005• Ranked consistently in the top 25% of the company’s sales force and consistently achieved greater than 100% of product portfolio• Created and executed a regional Roadmap initiative as the Associate Regional Business Analyst (2004-05) to analyze the region’s targeting activity helping the region achieve a consecutive Winner’s Circle• Completed the Inaugural RDP (Regional Development Program) 2005-… Show more • Won Winner’s Circle Emerald Level Winner 2001 and 2004, Ruby Level Winner 2005• Ranked consistently in the top 25% of the company’s sales force and consistently achieved greater than 100% of product portfolio• Created and executed a regional Roadmap initiative as the Associate Regional Business Analyst (2004-05) to analyze the region’s targeting activity helping the region achieve a consecutive Winner’s Circle• Completed the Inaugural RDP (Regional Development Program) 2005- developed additional skills in training, facilitating and coaching to enhance career opportunities• Demonstrated expert level product knowledge and selling skills as documented in performance reviews (and 4 promotions in 6 years)• Promoted products across numerous disease states: respiratory (asthma/COPD/Allergies), diabetes, hypertension, heart failure, antibiotics Show less