• Serving as the main point of contact and manager for all organic and paid social media accounts across Inhabit IIQ's Vacation Division • Lead a team of social media specialists in ad content creation, organic management, and analytics to ensure brand consistency and optimal performance to achieve clients' goals• Develop and execute comprehensive social media strategies across multiple platforms for 50+ accounts in the vacation rental industry• Implement A/B testing methodologies to optimize content performance, resulting in a 25% increase in click-through rates and conversions• Utilize Meta's pixel events to execute sophisticated campaign targeting strategies, leveraging custom audiences to deliver tailored messaging to specific segmented audience groups• Serve as a strategic account manager on vacation rental accounts to drive collaboration between the digital marketing team for strategic planning and client growth initiatives• Stay abreast of industry trends and emerging technologies, integrating new tools and tactics to stay ahead of the competition• Collaborate with the sales team to develop social selling strategies, leveraging social media channels to generate leads and support the sales pipeline• Provide regular reports to clients with detailed analyzation to highlight key achievements, challenges, and opportunities for improvement

• Assisted in the development and execution of comprehensive marketing campaigns to promote tourism to the Gunnison Valley through local events and experiences, effectively increasing visitor engagement and driving foot traffic to local businesses• Coordinated the creation of engaging content for digital marketing channels• Supported the planning and execution of events, digital content projects and promotional activities to showcase tourism offerings and attract target audiences• Collaborated with internal teams and external partners, including tourism boards, local businesses, and hospitality providers, to develop co-marketing initiatives and cross-promotional campaigns that amplified reach and impact• Monitored and analyzed key performance metrics across marketing channels, generating actionable insights and recommendations for continuous improvement and optimization of marketing campaigns• Leveraged compelling visual content, including photos and videos, to showcase the natural beauty, outdoor adventures, and community events that make the Gunnison Valley a premier destination