Sarah Keller Email & Phone Number

Responsible for managing the integration of new brands and orchestrating all marketing activities globally and regionally.

Responsible for identifying market requirements for current and future products, positioning and marketing products and achieving growth targets within the Americas.

Responsible for the definition, development and implementation of a new web based service application to support a five year multi-million dollar global OEM contract.- Created new web-based application requirements documentation leveraging global internal feedback, customer participation and competitive data analysis- Implemented a global project plan containing deliverables and timing for tasks across sales, marketing, IT and product management. - Managed a Global project team consisting of representatives from Europe, Asia, Latin America and North America.- Developed presentation materials, trained sales personnel and presented the products features and benefits to key customers. - Partnered with sales leaders to support new revenue opportunities within existing within existing and new customer base.

Managed the development and execution of North American marketing plans including all sales and marketing materials, tradeshow coordination and e-commerce sites for over 20 Fortune 500 Automotive, Government, Recreational, Agricultural and Commercial customers. - Worked with appropriate internal and external resources to design and produce all necessary marketing materials required to implement sales and marketing objectives supporting a $500 million revenue plan. - Developed promotional plans including pricing, sales collateral and back office support procedures. - Consistently identifed and executed new marketing strategies resulting in $9 - $13 million in revenue year over year. Examples include: - Customer Service incentive programs, clinet and/or product specific initiatives, excess inventory specials and associated product up sell campaigns.- Managed the coordination and execution of over 70 annual tradeshows and events.- Responsible for brand management of multiple brands.

Responsible for the creation and execution of an $18 million total sales plan. - Created and executed the annual growth strategy, exceeding planned revenue objectives.- Rationalized product line, negotiated price increases with the customers and discontinued non-sellable product. - Created and presented full service capabilities presentations to top mangement figures within the customer base resulting in new business opportunities.

Responsible for the creation and execution of an $8 million sales plan. - Created and executed annual growth stratey, while exceeding planned revenue objectives. - Created and executed marketing plan resulting in double digit growth of customer base.- Managed a team of associates with sales, product development, proposal and cost estimator responsibilities.