Working with the Senior LeadershipTeam to deliver extraordinary and memorable experiences across the portfolio of products which include; Oval Hotel, RoofClimb, the Bradman Collection, Stadium Tours, Adelaide Oval Turf Solutions, Bespoke Wine Bar and Restaurant, Koffee Ink Care and the Malt Shovel Taphouse.In this role I am responsible for developing the brand and marketing strategy for the Oval and its business unites, major campaigns, and overseeing corporate affairs, which includes… Show more Working with the Senior LeadershipTeam to deliver extraordinary and memorable experiences across the portfolio of products which include; Oval Hotel, RoofClimb, the Bradman Collection, Stadium Tours, Adelaide Oval Turf Solutions, Bespoke Wine Bar and Restaurant, Koffee Ink Care and the Malt Shovel Taphouse.In this role I am responsible for developing the brand and marketing strategy for the Oval and its business unites, major campaigns, and overseeing corporate affairs, which includes government relations, corporate social responsibility, media and communications. Show less

Brandisrupter provides marketing consulting to transform your brand, digital, communications, and engagement strategy for business growth.

Provide input into strategy, marketing, and content integration as well as oversight of operations, risk and finance.

Working with the new Office for Early Childhood Development to develop their communications and engagement function, including people, process and systems. This includes the public response and supporting the rollout of recommendations from the Royal Commission in Early Childhood Education and Care. Key initiatives include delivery of quality and inclusive three and four-year-old preschool, connecting services across the early years, and the workforce strategy.

As the Director of Marketing, I am responsible for growing, connecting and protecting the Flinders University brand. This includes developing marketing strategies which positively position Flinders amongst its key target audiences to meet student recruitment targets, increase research funding and build reputation and engagement across the wider community. Key to this is the development and delivery of major domestic undergraduate and postgraduate student campaigns, including… Show more As the Director of Marketing, I am responsible for growing, connecting and protecting the Flinders University brand. This includes developing marketing strategies which positively position Flinders amongst its key target audiences to meet student recruitment targets, increase research funding and build reputation and engagement across the wider community. Key to this is the development and delivery of major domestic undergraduate and postgraduate student campaigns, including customisation for international audiences. Recently, I led the development of the new brand position Fearless. In addition, I deliver University-wide brand campaigns for research and drive innovative initiatives across traditional and digital channels. In this role I also oversee the University's digital marketing platforms, content creation and data integration, social engagement, visual branding, creative services, major publications and events and activations across the University. These include major events such as Open Days and SpringFest, which attract in excess of 30,000 people onto campus per year. Show less

As a member of the Senior Executive Team, provided strategic leadership across marketing, communications and external engagement, including effective delivery of these services to the University community. This includes alumni relations, advancement activities, external engagement, including government, student recruitment, media and communications. In this role I have launched the new Flinders University logo. The first change in the University's history, requiring significant stakeholder… Show more As a member of the Senior Executive Team, provided strategic leadership across marketing, communications and external engagement, including effective delivery of these services to the University community. This includes alumni relations, advancement activities, external engagement, including government, student recruitment, media and communications. In this role I have launched the new Flinders University logo. The first change in the University's history, requiring significant stakeholder consultation, communications and management. Show less

As GM - Marketing and Communications I led the marketing, communications and media for Brand South Australia. I was a passionate and committed leader who embraced the opportunity to build a positive reputation and brand for South Australia. As part of the role I worked closely with media, industry, government and the community to help create and share a positive narrative for the state. In this position, I created, launched and implemented the I Choose SA campaign which… Show more As GM - Marketing and Communications I led the marketing, communications and media for Brand South Australia. I was a passionate and committed leader who embraced the opportunity to build a positive reputation and brand for South Australia. As part of the role I worked closely with media, industry, government and the community to help create and share a positive narrative for the state. In this position, I created, launched and implemented the I Choose SA campaign which encourages South Australians to choose local products and services. The campaign was hugely successful and resulted in an extension of the consumer campaign to industry. Critical to the campaigns’ success was forming strong partnerships with media, major retailers, government and industry bodies and organisations. I also created and launched the online store Shop South Australia.Specific responsibilities for the role Included: Delivering major state campaigns which highlight strengths and industries, encourage action and investment, and engage broad audiences across traditional and new media. Included the I Choose SA campaign. Conducting market research to monitor the State Brand, including awareness and recall, plus campaign specific research. Member acquisition and retention marketing.Sharing the positive local news across Brand South Australia's digital platforms, including Inside South Australia. Developing the Marketing and Communications strategy, including a new digital strategy. Involves implementing new technologies and systems across the organisation. Promoting and protecting the State Brand, including encouraging and monitoring use by private sector. Monitoring, managing and helping improve perceptions held by internal and external customers so they choose SA as the state to do business, invest, live, study and visit. Marketing and communications support across membership, sponsorship, events as well as broader consulting across industry and Government. Show less

Responsible for planning, implementing and evaluating marketing, communications and fundraising strategies to build the profile and reputation of the Robinson Research Institute. This included engaging the South Australian, national and international communities to share the great research of the Institute to educate on best health practice and gain additional funding.

Managed marketing communications raising the profile of research undertaken at the University of Adelaide amongst key internal and external stakeholders. Key responsibilities included:Developing and delivering the research marketing strategy.Management and implementation of the research brand.Marketing support and consultation for the University's research Institutes, Centre's and Faculties. Communicating the positive impacts the University's research has on… Show more Managed marketing communications raising the profile of research undertaken at the University of Adelaide amongst key internal and external stakeholders. Key responsibilities included:Developing and delivering the research marketing strategy.Management and implementation of the research brand.Marketing support and consultation for the University's research Institutes, Centre's and Faculties. Communicating the positive impacts the University's research has on local and global communities through multiple channels and events.Using market research to inform all research marketing activity. Show less

Provided marketing consultancy across the University, tailoring outcomes and solutions to meet specific targets and objectives.Key to this was implementing University marketing strategy for the Faculty of Engineering, Computer and Mathematical Sciences and Faculty of Professions which included integrated student recruitment and research campaigns. As part of the role I also conducted market research to better understand target segments. My work on postgraduate coursework… Show more Provided marketing consultancy across the University, tailoring outcomes and solutions to meet specific targets and objectives.Key to this was implementing University marketing strategy for the Faculty of Engineering, Computer and Mathematical Sciences and Faculty of Professions which included integrated student recruitment and research campaigns. As part of the role I also conducted market research to better understand target segments. My work on postgraduate coursework resulted in a repositioning and new creative across the University.The role also required strategic internal and external communications and event support. Show less

Developed and implemented marketing communications plans to promote and protect the BAE Systems brand and to launch strategies, campaigns and initiatives.In collaboration with the UK office, managed the customer feedback process, Customer Voice, with senior Australian Defence Force and industry customers, including the tracking of actions across the business.Developed marketing and communication plans for major bids, events and exhibitions, including Avalon Airshow, Pacific… Show more Developed and implemented marketing communications plans to promote and protect the BAE Systems brand and to launch strategies, campaigns and initiatives.In collaboration with the UK office, managed the customer feedback process, Customer Voice, with senior Australian Defence Force and industry customers, including the tracking of actions across the business.Developed marketing and communication plans for major bids, events and exhibitions, including Avalon Airshow, Pacific Maritime Exposition and Land Warfare Conference.In collaboration with IT, redesigned and redeployed the business development database and upgraded the intranet. Delivered internal communications including editorial for the Australian internal newsletter, prepared company-wide notices, presentations and speech notes.Developed, designed and managed marketing materials including company brochures, videos, advertisements and company descriptors.Managed the Australian image and vision library – coordinated the update of images by directing photo and film shoots across Australia.Consulted Business Units and functions on marketing communications and branding guidelines.Provided marketing support to the Human Resources function for recruitment drives, graduate events and advertising.Trained senior staff in the CRM and BD database. Developed and maintained competitor analysis within the defence sector.Managed and developed creative advertising for the Australian business. Advertisements featured regularly in Australian Defence Magazine, The Australian, SA Defence Business, Asia Pacific Defence Reporter and Defence Today. Show less

Using the National Pharmacies membership database, analysed consumer behaviour to deliver targeted campaigns for local, national and international brands and supporting broader marketing activity including in-store promotions, the Vital Health member magazine, catalogues and sponsorships.