Sara Happe Email & Phone Number

California, United States

Santa Clara, California, Us

Santa Clara, Ca, Us

Leads content and marketing strategy for global NVIDIA Studio campaign.

Houston, Texas, Us

-Drive content and marketing strategy for the Automated Mainframe Intelligence (AMI) product line, including external marketing and sales enablement.- Create solution messaging and content to support product launches and marketing campaigns.- Develop event strategy and support key internal and external events to drive awareness of AMI solutions.

Santa Clara, California, Us

- Helped establish new competitive marketing intelligence practice at Intel- Developed competitive analysis and marketing program recommendations based on primary and secondary research to inform global campaigns

Santa Clara, California, Us

- Led execution of Intel’s global B2B Communications Service Provider campaign, including development of full funnel content, nurture, and account based marketing strategy. In 2017, campaign exceeded SOV metrics with target audience, business segment exceeded revenue goals for the year, and campaign increased opt-in database by 36x.- Led global event strategy for 2017 Mobile World Congress, including digital, social marketing and nurture campaigns. Intel achieved #1 SOV in 5G for event and achieved an 8x increase in opt ins vs. 2016.- Drove content strategy for Intel’s largest data center product in ten years, including co-marketing with a major global partner.

Santa Clara, California, Us

- Led execution of Intel’s global B2B Datacenter campaign, including developing campaign guidance for creative execution for all key marketing channels – retail, digital, social, advertising, and press relations. - Led global Enthusiast consumer campaign targeting high-end gaming market. Delivered a global consumer contest, garnering 1 million visitors and over 3 million video views, and partnered with local geography marketing teams to execute key gaming events and retail partnerships, resulting in 200% increased sales on targeted devices. - Led execution of Intel’s wearable technology campaign, increasing Intel’s Share of Voice in social media by 3 places within one month of campaign launch. - Developed product strategy and led campaign activation for Intel developed messaging app. Worked directly with media and creative agencies to develop a paid social media campaign executed across multiple channels and countries that surpassed previous campaign benchmarks for user adoption.- Led execution of Intel’s global 2 in 1 campaign, including developing campaign guidance for creative execution for all key marketing channels – retail, digital, social, advertising, and press relations.- Developed and led a “consumer journey” training day for over 30 cross-functional marketing professionals on the changing consumer journey and how to incorporate the learnings into their marketing collateral.

Santa Clara, California, Us

- Led cross-functional team to right size the global marketing organization's agency base, resulting in proposed guardrails and a streamlining of agency partners saving Intel over $5M annually.- Led value based compensation bonus payment process for Intel's lead creative and paid media agencies. This included determining agency KPIs, payout matrix, and process for validating success.- Drove ROI refresh of the Intel.com platform to track profitability.- Led value based compensation bonus payment process for Intel's lead creative and paid media agencies.- Managed annual global media audit process targeting 3 countries and ensuring financial and operational efficiency with Intel's media agency.

Santa Clara, California, Us

- Led quarterly forecasting and reporting cycles for Intel's PC Client Group (~$32B in revenue).- Analyzed and published quarterly revenue and PnL trends and results along with tracking of margin and revenue goals to senior management.- Partnered with revenue, cost, inventory, and budget analysts across multiple groups to identify risks and opportunities to the business as well as identify process efficiencies. Has currently implemented process changes that have saved analysts more than 100 hours.

Santa Clara, California, Us

- Owned all product cost forecasting, reporting and analysis for all Ultra Mobility products currently in manufacturing.- Identified and drove cost reduction opportunities and alignment across multiple stakeholders and presented findings to senior management.- Served as finance representative in all product design meetings.

Santa Clara, California, Us

- Responsible for budget forecasting and management for silicon design engineering teams with budgets totaling over $80 million.- Led annual forecasting cycle for engineering design tools for entire Ultra Mobility group.- Responsible for closing books on a monthly and quarterly basis in compliance with SOX and GAAP requirements.

Sacramento, Ca, Us

- Researched and analyzed data on poor performing companies within CalPERS investment portfolio focusing primarily on stock performance, current and projected financial health, and corporate governance metrics. - Presented research findings and recommendations to senior CalPERS portfolio managers in order to evaluate companies for inclusion on CalPERS’ annual Focus and Monitoring lists.- Voted domestic proxies according to CalPERS’ Global Proxy Voting Guidelines.

Us

- Analyzed customer and institutional margin accounts to determine risk to both customer and E*Trade Financial and issued margin calls when appropriate.

Tampa, Fl, Us

- Consultant on a management study, facilities evaluation, and needs assessment of senior citizen facilities and operations for the City of Santa Fe Springs resulting in recommendations that maximized efficiency and customer service.- Consultant on a long term study of the California Public Library’s English Language Leaner Program to determine legislative compliance, student achievement and program efficacy.- Created a new project management methodology to facilitate management of project budgets and timelines. Methodology was presented at yearly partners meeting and was adopted firm wide. - Produced all firm RFP responses to potential clients.

Mba

B.A., Political Science

Education record