Sarah Brusven Email & Phone Number

Vancouver, Bc, Ca

Toronto, Ontario, Ca

Responsible for the overall direction of the partner team (relationship management, marketing, analytics), tasked with managing and growing a portfolio of globally recognized air and hotel partners representing a majority share of the organization’s revenue.Built strong working relationships, internally and externally, by earning trust and delivering results to unlock growth opportunities for Points strategic priorities.Accountable for developing long term strategic growth plans for key partners and enabling team to deliver on core financial targets.

Toronto, Ontario, Ca

Developed and managed 12-month strategic plan for a designated portfolio of international air and hotel loyalty programs. Responsible for advancing pipeline of growth opportunities with pace and confidence, using deep knowledge of loyalty program objectives and KPIs to deliver compelling proposals. Coached and managed two direct reports, prioritizing development plans and action items to grow their profiles internally and with their partners. Conducted annual performance and 360 reviews, coaching for results while ensuring a healthy and supportive team dynamic. Ensured quality control across all deliverables, such as monthly promotions and product launches.

Toronto, Ontario, Ca

Primary day-to-day contact for national telecom client team and internal product and delivery teams. Played lead role in helping launch first ever proprietary loyalty offering, pioneering the use of brand new loyalty platform software. This scope of work included defining key metrics for success, setting enrolment targets, and coordinating a cross-functional team of stakeholders to meet project milestones. Responsible for the ongoing management of the Aimia loyalty platform, including content updates and strategic support of clients' loyalty programs.

Toronto, Ontario, Ca

Led 12-person cross-functional team that executed direct-to-consumer credit card acquisition campaigns in 27 countries spanning direct mail, email, SMS, and telemarketing channels. Day to day lead for vendor management and escalations.

Toronto, Ontario, Ca

Executed direct mail and outbound telemarketing campaign for retail deposits, small business, insurance, and personal lending across 27 countries. Worked with product groups to understand business objectives and brief creative partners accordingly. Managed the direct mail print process working with production matrices and variable tables. Identified opportunities for testing offers, creative, and contact strategies within direct marketing programs to achieve enhanced profitability with each campaign. Presented post‐campaign analytics along with recommendations for improvements to the contact strategy and offers for future campaigns.

Honours Bachelor Of Arts, International Relations

Digital Marketing Certificate, With Merit

Direct Marketing Certificate, With Distinction

Mastering Leadership