Sarah Cohen Email & Phone Number

New York, New York, United States

Park Avenue Synagogue (PAS) is one of the largest Conservative congregations in North America. Located on Manhattan’s Upper East Side which serves a membership of nearly 2,000 households. Our thriving Adult Programming, Penn Family Early Childhood Center, Congregational School, Youth, and Young Family Education departments provide high quality and inclusive Jewish educational, social, and worship opportunities to our members and the community at large.As the Director of Membership I am responsible for the overall member experience, from the initial inquiry to full engagement, including outreach, member acquisition, onboarding, engagement, and retention for resident, and non-resident members, members who participate primarily in person, and members who participate primarily through their online options, including on-demand and streaming platform, PAS CONNECT.Oversee data collection of member information and Salesforce and Shul Cloud management, including processing new member applications as well as resigning members, ensuring up-to-date and accurate data, reporting, and analytics and billing accuracy. Lead High Holiday planning and execution with regard to the member experience: managing seating, guest ticket requests, ticket dissemination, billing and other related aspects of the High Holidays. I also act as site lead at the E 87 St High Holidays service location.Coordinate dues assistance process in collaboration with the Executive Director and Finance Department.Serve as staff professional to the Membership, Interfaith and Inclusion Committee including partnering with committee chairs to execute on your and the committee’s objectives.Plan and execute membership events, including, but not limited to, Membership Celebration Shabbats, New Member Receptions, Hamptons Shabbat, which entails collaborating with other departments to ensure success.Work collaboratively with the Communications Department regarding member communications.

Greater New York City Area

Jewish National Fund-USA's Speakers Bureau offers direct access to fascinating thought leaders in the Jewish world. Recruit speakers for 350+ annual events nationwide, including, but not limited to: Annual Breakfasts, Gala Dinners, Parlor Meetings Staff & Board retreats. Work directly with internal professionals on all details of speaker arrangements, including selecting the appropriate speaker for their event based on the needs of the community, budget and timeline. Maintain relationships with current members and cultivate relationships with new members of Speakers Bureau, including talent agencies through outreach and meetings to discuss ideas and provide JNF-USA updates. Engage speakers in creative opportunities for multiple events with the organization, that helped JNF-USA maintain a value discount per engagement.Since the Covid-19 pandemic halted all in person events and fundraising efforts, I created a virtual author series to meet the needs of community building and fundraising. The series is hosted by Steven Shalowitz and it takes the traditional book club into the virtual world. delighting communities across the US. The author joins the dialogue, and has an hour moderated discussion with Shalowitz. The series has been well received with over 5,000 participants, 40% of whom are new faces to JNF-USA and the program will continue indefinitely. Over my tenure at JNF-USA developing events that are captivating and engaging and tell the story of the organization has been my pride and joy. I was able to collaborate planning an annual national conference with over 1,000 participants, which was a major focus of my efforts, in which I was on a team that continued to raise the bar, enhancing the look and feel of the conference year after year. Guests are continually excited and surprised each year as I have worked to bring one of a kind, memorable experience to the conference, enhancing the program, speakers and brand.

Greater New York City Area

As the Executive Assistant, Office of the CFO, I play a critical role in partnering with the senior leadership team in strategic decision making and operations as Jewish National Fund continues to enhance its unprecedented $1 billion fundraising campaign. I work cross-functionally with board members, top executives, financial advisers and lawyers. I assist in coordinating the annual audit process, liaise with external auditors and the finance & audit committee of the board of directors; and assess any changes necessary. I provide high level of administrative support for the CFO. Daily tasks include calendar management, travel arrangement, donor and corporate stewardship and communication with an array of vendors and 30+ partners in Israel. Currently I manage registration for over 1,500 committed Jewish and Israeli leaders, philanthropists, and college students for JNF’s annual National Conference to learn about the key issues of the day over a powerful and impactful three-day event. I manage Salesforce registration and provide customer support for participants registering and coordinate 30+ partners’ and speakers' travel and lodging arrangements, hotel contracts, and logistics to JNF’s National Conference. I manage registration, event coordination and travel for JNF National events including major donor events, staff retreats, and college summits.I oversee administrative and facilities functions to ensure efficient and consistent operations as the organization scales. I assist in the planning and execution of monthly employee & private major donor recognition events. I reconcile over $1 million annual invoices, annual certifications, lease agreements, insurance policies, donation designations & acknowledgments for multiple departments. I manage domestic travel software, establish practices, and train new hires in travel and expense procedures.

Greater New York City Area

The Pilates Boutique strives to offer the highest standard in classical Pilates training without intimidation or attitude. I taught an array of private and semi private instruction and classes. Assist with client scheduling, payment methods, and overall studio management.

Greater Philadelphia Area

As the Membership & Volunteer Coordinator at AAMP I was responsible for designing and implementing strategies for building and maintaining a vigorous membership and volunteer program for a mid-size museum with 1,500 members and 250 volunteers. I was an integral part of the annual Dr. Martin Luther King Jr. Day of Celebration with fun, inspirational, family-friendly activities. My direct role was recruiting and training over 50 volunteers scheduled throughout the day. Over 3,000 people attended. I recruited and trained 30 volunteers for “Evening at AAMP”, a fundraising gala with over 350 local business leaders and philanthropists. AAMP was an active member in the Delaware Valley Association of Volunteer Administrators (DVAVA) and I continued the relationship with bi monthly meetings and workshops.

Greater Philadelphia Area

As the Social Media Manager, I played an active role in the development and maintenance of Urbanfront PILATES online community and image. As a Senior Pilates Instructor I was responsible for 15 group classes and 20 individualized instruction weekly, recognizing and customizing the wellness experience.I helped achieve a strong, visible social media presence and developed concepts with viral potential. Increased Facebook and Twitter followers by 50%. I assisted with refreshing UF's image and voice to a more youthful & exciting wellness studio with relatable social media posts and revitalizing the logo & website.I developed special promotions for both new and existing clients and worked with the Philadelphia wellness community for cross promotional events. (ex: Lead monthly classes with Athelta & Lululemon)I was a Mentor to incoming Pilates apprentices: assisted with tests, continuing education and overall performance.

Greater Philadelphia Area

As the Marketing Assistant oversaw the coordination and production of the Academy’s advertising, publications, website, and social networking initiatives.I served as Executive support for Vice President of Marketing & Communications and coordinated with over 100 museum & school staff the Marketing office served for website updates, press releases, event invitations, etc. I Assisted with PAFA's Preview Newsletter, a color and story filled 10 page marketing and fundraising piece.

Greater Philadelphia Area

Provided support for staff activities including tour programming, special events, marketing and social media campaigns, and served as the Board of Directors Liaison.

Greater Philadelphia Area

Developed marketing, promotion, and scheduling of the education programs of the Museum to the public and community totaling 400 guided and unguided tours annually.

Greater Philadelphia Area

Designed, planned, and implemented volunteer program for members of the museum. Provided assistance to staff members in the education and development departments with the planning and preparation of special events.

B.S., Tourism & Hospitality Management: Destination And Event Management

Activities and Societies: Phi Sigma Pi, National Co-Ed Honors Fraternity HSMAI, Hospitality Sales and Marketing Association International.

Comprehensive Program, Pilates, Urbanfront Pilates

Activities and Societies: http://www.urbanfrontpilates.com/