Sarah E. Johnson Email and Phone Number
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As a marketer in a diverse set of industries including banking, education, healthcare, and non-profit, I have developed a wealth of knowledge in the areas of marketing, communications, public relations, management, and servant leadership. I hold an Executive MBA from Friends University as well as a Marketing Management certificate from Wichita State University's Barton School of Business Center for Management Development. My current position is Director of Marketing, Strategy, and Communications at William Newton Hospital. I previously held the titles Director for Marketing at Cowley College and Vice President of Marketing for Union State Bank. As an adjunct instructor for Cowley College, I taught courses in business communications, management and marketing for nearly 9 years. My strengths include strategic planning and the development and implementation of integrated marketing campaigns that align with the business objectives. I have expertise in branding and social media, including development, management and reporting. My knowledge of market research, analysis, and segmentation techniques has helped fundamentally shift the marketing strategies of the institutions I have served. A strong sense of community has contributed to my success in these fields. My belief in the importance of both corporate and personal citizenship is evident in my commitment to charitable and professional organizations. Putting my marketing and communications skills to use, I have assisted non-profits such as Rotary International, Arkansas City Area Arts Council, Young Professionals of Cowley County and Big Brothers Big Sisters. Serving on the steering committee for our county’s health coalition since 2016, I helped RISE Cowley develop its brand and acquire $600,000 in grant funds. My interests include health and wellness, and fitness activities such as dance, running, and weight lifting.
William Newton Hospital
View- Website:
- wnhcares.org
- Employees:
- 113
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Director Of Marketing, Strategy & Communications, Public Information OfficerWilliam Newton Hospital Aug 2016 - PresentWinfield, Kansas-Creates, implements, and measures the success of a comprehensive marketing, communications, and public relations program that enhances the hospital’s image and position within the marketplace -Facilitates effective internal and external communications and serves as the hospital’s Public Information Officer-Leads hospital strategic planning efforts and conducts market research-Leads special projects including population health initiatives, cause-related marketing, and… Show more -Creates, implements, and measures the success of a comprehensive marketing, communications, and public relations program that enhances the hospital’s image and position within the marketplace -Facilitates effective internal and external communications and serves as the hospital’s Public Information Officer-Leads hospital strategic planning efforts and conducts market research-Leads special projects including population health initiatives, cause-related marketing, and events-Develops annual marketing plan to include integrated marketing and communications strategies and maintains budget-Manages the hospital’s brand identity-Writes copy and develops content for news releases, editorials, website, scripts, newsletters, social media, and other marketing materials-Works alongside William Newton Health Foundation staff to engage donors and communicate philanthropic mission-Designs and publishes high-quality print and digital marketing materials-Produces video and photography to enhance storytelling and educate audiences -Oversees Marketing Coordinator position, chairs employee wellness committee, and mentors health careers students Show less
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Adjunct InstructorCowley College Aug 2013 - May 2022Arkansas City, KsServed as face-to-face and online instructor for coursework such as Introduction to Marketing, Introduction to Management, Fundamentals of Accounting and Business Communications; Developed non-credit course titled, “Leverage Social Media to Grow Your Business” -
Director For MarketingCowley College Dec 2013 - Aug 2016Arkansas City, Ks-Served in the role of creative director, brand manager and advertising manager-Refined and segmented Cowley College’s target market, and developed aligned marketing strategies -Created and implemented tactical marketing campaigns to further the Cowley College brand and support recruitment efforts-Lead a team of employees, scholarship students and interns including website, design, photography and office support-Pioneered Cowley College’s email marketing strategies, adding a… Show more -Served in the role of creative director, brand manager and advertising manager-Refined and segmented Cowley College’s target market, and developed aligned marketing strategies -Created and implemented tactical marketing campaigns to further the Cowley College brand and support recruitment efforts-Lead a team of employees, scholarship students and interns including website, design, photography and office support-Pioneered Cowley College’s email marketing strategies, adding a cost effective channel to the College’s marketing mix-Coordinated with College personnel for the production of the strategic plan, viewbook, annual report and other publications-Leveraged advertising agency relationships to increase effectiveness and buying power of Cowley College’s marketing dollars-Utilized project management and event planning skills to develop successful public relations and recruiting events-Enhanced Cowley College’s social media marketing through daily management and the development of an action team -Worked side-by-side with the College’s public relations director for communications to internal and external stakeholders-Partnered with departments to create individualized marketing campaigns to promote academic programs Show less
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Vice President / Marketing OfficerUnion State Bank - Kansas May 2001 - Dec 2013Arkansas City, Ks-Developed the bank’s annual marketing plan under the directives established in the strategic plan-Created and implemented tactical marketing campaigns to support the marketing plan -Responsible for the design, production, copy writing, and placement of communications including: print, broadcast media, digital media, direct mail, email, point-of-sale, press releases, social media, and website-Developed and managed the Union State Bank brand -Planned and coordinated bank… Show more -Developed the bank’s annual marketing plan under the directives established in the strategic plan-Created and implemented tactical marketing campaigns to support the marketing plan -Responsible for the design, production, copy writing, and placement of communications including: print, broadcast media, digital media, direct mail, email, point-of-sale, press releases, social media, and website-Developed and managed the Union State Bank brand -Planned and coordinated bank functions and special events-Maximized ROI using target marketing and database management-Conducted market research including competitor analysis, SWOT analysis, market trends, and customer segmentation-Trained staff to improve product knowledge and customer service-Ensured marketing efforts remained in compliance with state and Federal regulationsOther positions held at Union State Bank: MARKETING COORDINATOR, HUMAN RESOURCES ADMINISTRATIVE ASSISTANT, CUSTOMER SERVICE REPRESENTATIVE, DATA PROCESSING AND CALL CENTER OPERATOR Show less -
Business Services ClerkSouth Central Kansas Medical Center Sep 1999 - May 2001Arkansas City, KsPerformed data entry and processed insurance claims; Coordinated with insurance companies, state and Federal agencies; Liaison for worker’s compensation claims for patients and employers; Registrar and assistant to referral clinic doctors Other positions held at SCKMC: DATA PROCESSOR, EMERGENCY ROOM REGISTRAR
Sarah E. Johnson Skills
Sarah E. Johnson Education Details
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Master Of Business Administration (M.B.A.) -
Business Administration And Management, General
Frequently Asked Questions about Sarah E. Johnson
What company does Sarah E. Johnson work for?
Sarah E. Johnson works for William Newton Hospital
What is Sarah E. Johnson's role at the current company?
Sarah E. Johnson's current role is Director of Marketing, Strategy & Communications, Public Information Officer.
What is Sarah E. Johnson's email address?
Sarah E. Johnson's email address is sa****@****nmh.org
What is Sarah E. Johnson's direct phone number?
Sarah E. Johnson's direct phone number is +162022*****
What schools did Sarah E. Johnson attend?
Sarah E. Johnson attended Friends University, Cowley College.
What are some of Sarah E. Johnson's interests?
Sarah E. Johnson has interest in Children.
What skills is Sarah E. Johnson known for?
Sarah E. Johnson has skills like Marketing Communications, Marketing Strategy, Strategic Planning, Marketing, Public Relations, Marketing Management, Public Speaking, Banking, Customer Service, Event Planning, Leadership, Management.
Who are Sarah E. Johnson's colleagues?
Sarah E. Johnson's colleagues are Craig Braley, Emily George, April Madrigal, Deborah Robinson, Terri Kier, Sierra Molina, Huan Fritts.
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Sarah E. Johnson
Passionate Credit Union Professional With Expertise In Hr And The Member ExperienceStafford, Va -
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Sarah E. Johnson
Myrtle Beach, Sc2g.clemson.edu, shrinershq.org2 +161053XXXXX
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