Sarah E. Johnson Email & Phone Number

Winfield, Kansas

-Creates, implements, and measures the success of a comprehensive marketing, communications, and public relations program that enhances the hospital’s image and position within the marketplace -Facilitates effective internal and external communications and serves as the hospital’s Public Information Officer-Leads hospital strategic planning efforts and conducts market research-Leads special projects including population health initiatives, cause-related marketing, and… Show more -Creates, implements, and measures the success of a comprehensive marketing, communications, and public relations program that enhances the hospital’s image and position within the marketplace -Facilitates effective internal and external communications and serves as the hospital’s Public Information Officer-Leads hospital strategic planning efforts and conducts market research-Leads special projects including population health initiatives, cause-related marketing, and events-Develops annual marketing plan to include integrated marketing and communications strategies and maintains budget-Manages the hospital’s brand identity-Writes copy and develops content for news releases, editorials, website, scripts, newsletters, social media, and other marketing materials-Works alongside William Newton Health Foundation staff to engage donors and communicate philanthropic mission-Designs and publishes high-quality print and digital marketing materials-Produces video and photography to enhance storytelling and educate audiences -Oversees Marketing Coordinator position, chairs employee wellness committee, and mentors health careers students Show less

Arkansas City, Ks

Served as face-to-face and online instructor for coursework such as Introduction to Marketing, Introduction to Management, Fundamentals of Accounting and Business Communications; Developed non-credit course titled, “Leverage Social Media to Grow Your Business”

Arkansas City, Ks

-Served in the role of creative director, brand manager and advertising manager-Refined and segmented Cowley College’s target market, and developed aligned marketing strategies -Created and implemented tactical marketing campaigns to further the Cowley College brand and support recruitment efforts-Lead a team of employees, scholarship students and interns including website, design, photography and office support-Pioneered Cowley College’s email marketing strategies, adding a… Show more -Served in the role of creative director, brand manager and advertising manager-Refined and segmented Cowley College’s target market, and developed aligned marketing strategies -Created and implemented tactical marketing campaigns to further the Cowley College brand and support recruitment efforts-Lead a team of employees, scholarship students and interns including website, design, photography and office support-Pioneered Cowley College’s email marketing strategies, adding a cost effective channel to the College’s marketing mix-Coordinated with College personnel for the production of the strategic plan, viewbook, annual report and other publications-Leveraged advertising agency relationships to increase effectiveness and buying power of Cowley College’s marketing dollars-Utilized project management and event planning skills to develop successful public relations and recruiting events-Enhanced Cowley College’s social media marketing through daily management and the development of an action team -Worked side-by-side with the College’s public relations director for communications to internal and external stakeholders-Partnered with departments to create individualized marketing campaigns to promote academic programs Show less

Arkansas City, Ks

-Developed the bank’s annual marketing plan under the directives established in the strategic plan-Created and implemented tactical marketing campaigns to support the marketing plan -Responsible for the design, production, copy writing, and placement of communications including: print, broadcast media, digital media, direct mail, email, point-of-sale, press releases, social media, and website-Developed and managed the Union State Bank brand -Planned and coordinated bank… Show more -Developed the bank’s annual marketing plan under the directives established in the strategic plan-Created and implemented tactical marketing campaigns to support the marketing plan -Responsible for the design, production, copy writing, and placement of communications including: print, broadcast media, digital media, direct mail, email, point-of-sale, press releases, social media, and website-Developed and managed the Union State Bank brand -Planned and coordinated bank functions and special events-Maximized ROI using target marketing and database management-Conducted market research including competitor analysis, SWOT analysis, market trends, and customer segmentation-Trained staff to improve product knowledge and customer service-Ensured marketing efforts remained in compliance with state and Federal regulationsOther positions held at Union State Bank: MARKETING COORDINATOR, HUMAN RESOURCES ADMINISTRATIVE ASSISTANT, CUSTOMER SERVICE REPRESENTATIVE, DATA PROCESSING AND CALL CENTER OPERATOR Show less

Arkansas City, Ks

Performed data entry and processed insurance claims; Coordinated with insurance companies, state and Federal agencies; Liaison for worker’s compensation claims for patients and employers; Registrar and assistant to referral clinic doctors Other positions held at SCKMC: DATA PROCESSOR, EMERGENCY ROOM REGISTRAR

Master Of Business Administration (M.B.A.)

Associate Of Arts (A.A.), Business Administration And Management, General