Sara Hertrampf Email & Phone Number

Elkader, Iowa, United States

Elkader, Iowa, United States

Develop and manage overall Marketing Strategy including marketing objectives, budget, and implementation timelines.Create, manage, and deliver employee training as well as all customer training on emerging telecommunications and Internet technologies.Complete market research and customer surveys to determine the company’s competitive position and aide sales team.Utilize performance data to optimize and increase the ROI of marketing budget.Ensure all marketing materials and campaigns are consistent with and reinforce the company’s brandDesign print materials and advertisements that resonate with prospects/customers.Plan and execute speaking engagements and trade shows, coordinating all logistics, schedules, meetings, and materials.Maintain and update the company’s social media presence and blog according to a set calendar.Frequently update the company’s website, including creating content, monitoring traffic, and SEO.Effectively manage pay-per-click advertising to generate leads within Alpine’s target customer base.Provide sales and leadership teams valuable analysis of sales data, forecasts, and customer accounts to maximize sales and informed decision making.Compile and maintain up-to-date information on competitor strategies, pricing, and product development trends.Manage Public Relations initiatives, maintain company website, and prepare sales presentations to aid the sales department in landing sales and increasing company profits. Collaborate with customer care staff to ensure timely installation and testing of new service.

Cedar Rapids, Iowa Area

*Supervised and trained 20+ Customer Service Representatives for a 5.5 billion dollar direct marketing software company.* Set sales goals and motivated staff to achieve productivity goals. Exceeded departmental revenue goals by 35% (January – March 2000).* Previously held positions as a sales representative in the Customer Service, Inbound, and Outbound departments. Exceeded sales goals and mentored representatives.

Cedar Rapids, Iowa Area

Managed all aspects of retail sales including direct sales, merchandising, department supervision, buying, human resources, finance, and store management.Performed direct selling to customers with ongoing contact and communication to sell clothing, shoes, jewelry, and home goods.Key Company Contributions & Achievements:o Built contact list from scratch, earning many repeat and referral customers in a short amount of time.o Gained expert experience in the retail industry, particularly in buying, merchandising, human resources, and customer relationship management.