Sarah Everhart Email & Phone Number

Chicago, Illinois, United States

As an Audience Science & Research Manager, I work with clients on the creation andimplementation of their audience strategy including data acquisition strategy, audience insightscreation as well as audience architecture to support strategy, planning and campaign activation

Chicago, Illinois, United States

• I work with clients on their data strategy, data onboarding, and data insights. I am responsible for discussing data strategies and DMP implementations, troubleshooting, and opportunities with clients; leading data.
• Advise the client on improving their overall data strategy by continually evaluating new technologies for their MarTech stack and overseeing the day-to-day onboarding of first-, second-, and third-party data
• Create digital audience segments and implement data-driven campaign optimizations by analyzingcross-channel KPIs to improve audience performance
• Lead the implementation and adoption of a new DMP and track segments’ pacing against their budgets
• Manage the strategic framework for connecting data across multiple platforms to enable full-funnel reporting and optimization as well as privacy compliant data governance processes
• Develop, establish, and streamline standardized processes to drive greater cross-team collaboration, improve client communication, and proactively provide solutions for the client

• Americas Digital Audience Marketing Manager
• Analyze campaign performance and audience behavior to advise stakeholders on best targeting practices
• Create strategic target audiences for use in personalization on Cisco webpages to improve website engagement and facilitate the customer journey
• Develop and drive process for ABM creation, activation, and targeting at a regional and global level
• Collaborate with counterparts in other regions and across teams to share best practices

Charlotte, North Carolina Area

• My role as Digital Librarian is responsible for organizing Cisco content, with an ultimate goal of dynamically surfacing the right content at the right time aligned to Moments that matter framework. I am responsible.
• Oversee the development and maintenance of master index of content personalization use cases and business rules that will facilitate modularized content at scale
• Specify content chunking criteria, related tagging logic, and business rules to drive a paradigm shift in the way content is created and surfaced
• Develop and drive standards, processes and best practices for content lifecycle, including removal criteria
• Work collaboratively with the in-country editorial team to maintain the editorial calendar and dynamic tagging attributes before content is created
• Perform site audits of content tagging and metadata, recommend new tagging attributes & use cases

Raleigh-Durham, North Carolina Area

• In FY18, I was responsible for creating and developing reports for the Omnichannel Platform & Activation Team. I created and developed multiple reports, such as an Eloqua monthly metrics report for the Americas region.
• Built and developed Domo KPI cards for the new Global Form Strategy initiative to be used as the one true source for form reporting
• Created and executed Eloqua journey reports that provided stakeholders clear campaign performance results on a consistent basis and streamlined the journey reporting process
• Acted as support for the Latin American marketing team for Eloqua campaign execution

Raleigh-Durham, North Carolina Area

• Developed a strategy to provide actionable insights on Cisco.com traffic using the Eloqua marketing automation tool
• Analyzed customers’ buying behavior through the HR and Video/Voice persona
• Strategized future campaign journeys in Eloqua to increase global account coverage

Chapel Hill, NC

• Managed and completed 8 projects worth $546,750
• Produced publications by deadline with 92% approval rating
• Collaborated with teammates on projects effectively and in a timely manner

Bachelor Of Business Administration (B.B.A.), Marketing

Study Abroad, Business Administration And Management, General

Study abroad fall semester senior year in Buenos Aires, Argentina

Bachelor'S Degree, Hispanic And Latin American Languages, Literatures, And Linguistics, General