Sarah G. Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Promoted to serve as the brand team’s in-house copy leader, driving enterprise content strategy for initiatives including service lines, industry groups, the client engagement, along with sustainability and innovation.
• Owned the creative strategy, ideation, and execution of ABM’s ongoing client engagement campaign, generating $300+ million in new sales since 2019.
• Led the revamp of copy and content on ABM.com to align with new go-to-market strategies.
• Oversaw that campaigns properly aligned with new brand messaging, architecture, and the overarching 2025 corporate strategy.
• Scouted, trained, and mentored recent graduates and grew them into competent, confident copywriters.
• Led the ABM copy team to win 3 Gold Quills and 1 Red Pencil.

Greater Atlanta Area

• Promoted to manage copywriters and freelancers, and to serve as the main liaison between operational subject matter experts and the in-house creative team.
• Led ideation on campaign thematics, provided subject matter direction on these concepts to the design team, and ensured adherence to the creative vision throughout.
• Took on the creative leadership of product, service, and initiative naming efforts, successfully bringing that responsibility back in-house.
• Managed the ABM copy team during the development and launch of ABM’s EnhancedClean and EnhancedFacility pandemic response products, helping drive over $100 million new closed/won and win several awards.

Greater Atlanta Area

• Ideated, strategized, and executed the year’s most successful single service campaign companywide, leading to $12 million in closed-won new business in 90 days.
• Wrote B2B copy for 19 industry groups, selling over 20 specialized facility services and solutions.

Greater Atlanta Area

• Promoted to manage writers and a keyword strategy specialist.
• Led the in-house copy team for all national and international program launches in partnership with international automotive and motorsports brands like Volvo, Audi, Toyota, and BMW.
• Managed copy on over a dozen sites still ranking #1 in organic search results for their most-relevant SEO keywords and phrases.

Atlanta, Georgia

• Wrote website, email, ad, direct mail, and promotional copy for automotive manufacturer’s OEM parts and accessories sales programs, including Subaru, Volkswagen, Isuzu, and more.
• Initiated and led the email campaign initiative for the official dealer networks, producing an average of $100k new sales per brand, per month at scale.

Norcross, Georgia

• Wrote television, radio, email, website, and social media copy for small and midsized localized businesses nationwide.
• I still hold the record for concepting the most-successful automotive campaign in my first agency’s history (over 3,500 cars sold in 30 days).