Sarah Hudlow Email & Phone Number

First 60-Day Accomplishments as the sole Marketing Employee:- Overhauled FMX branding, including the creation of a comprehensive brand style guide.- Devised an inbound content marketing strategy for FMX and partner initiatives, focusing on Managed IT Services, Integration as a Service, EasyVista software, and Atlassian software.- Spearheaded an internal CRM audit and cleanup initiative, harmonizing data sources to enhance accuracy for targeted email marketing and support sales efforts.- Initiated discussions with CEO and CIO to explore the adoption of a new CRM system and email marketing platform, and to strategize website migration, aligned with marketing budget and growth objectives.- Collaborated with key industry partners to plan and organize multiple high-impact field marketing events scheduled for 2024, engaging both clients and prospects.- Designed and initiated the marketing strategy for upcoming in-person events hosted by FMX.- Expanded field marketing efforts to include participation in relevant industry conferences, targeting key markets of opportunity.- Managed routine website updates, including the addition of a new favicon and significant enhancements to partner product pages within existing website constraints.- Developed compelling content for Managed Services and IaaS campaigns through collaboration with internal stakeholders. Content created so far includes multiple blog posts, datasheets, and promotional video scripts.- Refreshed FMX social media profiles to align with updated branding guidelines and devised an effective social media strategy.

- Developed and executed international B2B tech campaigns for EasyVista, strategizing geo-located initiatives for North America, France, and Southern Europe.- Oversaw content creation and copywriting for SEO-optimized blog posts, press releases, infographics, eBooks, and more, resulting in lead generation and sales enablement.- Revitalized the EasyVista brand in the North American market and reengaged international audiences through innovative omni-channel campaigns.- Curated year-round "memorable moments" to spread brand awareness and maintain positive brand sentiment, empowering international Sales teams with educational content.- Organized and led fully-remote weekly meetings to coordinate deliverables and deadlines across cross-functional teams.- Led creative development for corporate and North American content, including blogs, social media pieces, webinars, and email campaigns.- Developed quarterly marketing themes for regional teams in the United Kingdom, France, Italy, Portugal, and Spain.- Managed multiple video projects from scriptwriting to completion, ensuring alignment with campaign launch dates.

Orlando, Florida, United States

- Lead creative behind all corporate and North American content including weekly blog posts, social-engagement focused pieces, webinars, website landing pages, email campaigns, and more- Primary content developer and creator of quarterly marketing themes for domestic and international regional teams to develop campaigns from including France, Italy, Portugal, and Spain- Collaborated with sales teams for 2022 trade show booth design and subsequent marketing campaign for “Making IT Easy-Peasy Lemon Squeezy”- Project manager for multiple video projects centered around brand and product awareness. From script writing and review, asset curation, creative direction, and high-level organizational skills to ensure each video was completed before campaign launch date and in conjunction with other campaign assets.

Orlando, Florida, United States

- Developed and implemented email strategy for diverse brands, facilitating editorial and advertiser content for 150k recipients.- Won the 2021 Higher Logic (FKA Informz) Email Marketing Award for Email Design for the VetFolio, Today’s Veterinary Practice, and Better Care Weekly newsletters.- Oversaw CRM migration for improved database management and implementation in email and direct-mail marketing to deliver personalized content to subscribers.- Produced in-house marketing videos, serving as on-camera talent for annual conference recap videos.- Supported website content management and collaborated on WordPress microsite development.- Interfaced with marketing, sales, and internal clients to develop creative solutions.- Monitored email KPIs and implemented strategies to improve open and click-to-open rates.

Orlando, Florida Area

- Managed 13 social media pages and coordinated paid campaigns with media sales team.- Ensured consistent messaging and branding across all email and web communications.- Led digital communication efforts during transitional staff periods.- Supported both email marketing campaigns and regular email newsletters for 7 internal brands.- Created graphics and video ads for social media and YouTube promotions.- Conducted and monitored Facebook live streams of educational sessions.

Orlando, Florida

- Assisted in developing brand voice across multiple social media channels.- Created graphics and video ads for social media and YouTube promotions.- Conducted and monitored Facebook live streams of educational sessions.

Managed social media accounts, created social media content, and assisted customers with purchases. Developed and implemented employee handbook. - Successfully achieved more than 117% increase in social media followers, from 6k to 13k+. - Interacted directly with social media audience by responding/sending direct messages and replying to comments. - Led creation and execution of social media plan for Instagram.

Orlando, Florida Area

Directed management of Facebook page and social media content for this photography and social media project initiative. Managed audience interaction though likes, commenting on posts, and direct messages communication. - Coordinated scheduling of social media content created by project founder and shared relevant news and lifestyle content on Facebook page. - Spearheaded development and implementation of social media plan.

Orlando, Florida

As a game advisor I was responsible for ensuring quality customer experiences in the store and with the GameStop brand. I was also required to meet personal sales goals and resolve customer issues. I combined my passion for video games with extensive customer service experience and became a leading sales associate.

Created handcrafted beverages, warmed pastries and food, managed the POS, aided customers, cleaned and organized the work and guest areas, and ensured the Starbucks brand was well represented in every guest interaction. I also received a barista trainer certification to help the skill development of new staff.

My position at Tilly’s taught me to focus on customer service through the use of selling statements and action items. I was also required to use the POS system to make transactions and track personal sales numbers. In addition to making sales and interacting with customers, I also completed “workload” shifts involving taking in shipment, restocking merchandise, and organizing the store’s backstock.

Customer service using selling statements and action items to sell clothing and products to customers, use of a POS system to make transactions, and workload involving restocking merchandise and organizing backstock