Led strategy for customer storytelling and evidence for client (Microsoft). Established and owned customer evidence best practices used by hundreds of stakeholders. Measured and analyzed the performance of customer evidence and shared insights with stakeholders to drive improvements. Managed and mentored a team of customer storytelling experts. -More than doubled the inventory of evidence available to Microsoft sellers through an audit of more than 4,000 pieces of customer evidence content. -Established and owned best practices for customer evidence at Microsoft, contributing to reduced noncompliance issues and improved quality of content for sellers and prospects. -Built and delivered the Microsoft Customer Evidence Playbook, the first of its kind and the source of truth for evidence guidelines for hundreds of Microsoft and vendor stakeholders. -Designed and delivered trainings to educate stakeholders on customer evidence best practices.-Partnered with engineering teams to deliver requirements for the development of new tools and processes to improve customer evidence workflows. -Partnered with references desk team to improve cross-training of team members and visibility of global customer advocacy program among internal stakeholders.

Managed a team of five that focused on finding and engaging the company’s best customers, telling their stories through various channels, and championing these stories for use in AWS marketing, advertising, and analyst relations.-Delivered new website search experience that launched ahead of schedule and delivered 25% more traffic to AWS customer references pages in the six months post-launch. Collaborated across teams to deliver the largest execution of this search experience to-date at AWS.-Sourced and delivered more than 1,800 customer references for AWS re:Invent summit while meeting goal to have zero reports of inaccuracy related to customer references content.-Designed and delivered a new storytelling format for flagship AWS reference customers, with the goal of simplifying the discovery of and engagement with this content for prospective customers; this format has consistently remained in the top five most-visited AWS customer reference pages. -Secured additional funding for customer references content through partnership with the product marketing team; more than doubling the initial budget for this work.

Owned global content production for the AWS Customer References Program, including managing a global budget and collaborating with reference managers worldwide to deliver the most effective content possible. -Managed pipeline of 1,500+ references annually; engaged with sales, marketing, and end customers to tell the most accurate and informative customer stories. -Developed strategic plan to ensure customer reference database tracks to and serves overall direction and goals of the AWS business, including sales and marketing.-Developed customer reference content standards and trained global teams to ensure consistency and quality.-Delivered new, “lightweight” customer case study content option that reduced customer time commitment by 90% and saved $450K in the first year post-launch.

Inaugural member of Amazon’s Millennial Customer Strategy Team, focusing on research, insights, metrics, and product development targeted at young customers. -Pitched Millennials Team after recognizing the need for teams to better understand young customers. -Launched, managed, and synthesized market research that drives product innovation in Amazon teams.-Initiated development of a machine-learning model that predicts customer age, allowing tracking of shopping behavior among young customers. -Identified key metrics for tracking success with target demographic and developed a dashboard for communicating progress with key stakeholders.

Implemented marketing research and strategic marketing initiatives at campuses around the country to increase brand awareness and sales for the Amazon Student and Amazon textbooks retail teams. -Achieved 35% year-over-year increase in Amazon Student signups at all campuses. -Managed 80 brand ambassadors virtually; included brand-specific training, campus strategy development, metrics guidance and review, scheduling, and payroll budgeting.-Developed and designed program-wide brand ambassador training plan with input from entire campus marketing team; facilitated training and follow-up for more than 200 staff members.

Provide support and mentorship to first-year MBA students.

Sat on the board of Seattle nonprofit that provides grants and leadership development in tribal communities throughout Washington, Oregon, Idaho and Montana.

Developed an energy-efficiency investment plan for the College of Menominee Nation in Shawano, WI, as part of the college’s goal to become carbon-neutral by 2020 and the Menominee tribe’s long-standing commitment to sustainability. -Outlined and initiated launch of an energy management plan that will save more than 11% of annual energy costs.-Developed plan to institute campus-wide sustainability “green” team comprised of students, faculty and staff.-Recommended financing options, including green revolving funds, which will allow college to remain debt-free.

Developed three-year scale-up and business plan for nonprofit’s key fundraising product. -Established a logical, cost-conscious and achievable scale-up plan, with the goal of increasing revenue via increased sales. Plan fulfilled 85% of organization’s all-around fundraising goal. -Outlined tailored guidelines for customer acquisition, pricing, logistics, marketing and implementation.

-Served in mid-level leadership as squad boss on 20-person fire crew. Managed 5-10 crewmembers on wildfires and during project work. -Ensured group efficiency and safety while meeting or exceeding supervisor objectives for production.-Served as liaison between crewmembers and supervisors, communicating needs and expectations. -Managed risk using established mitigation techniques, resulting in crew safety awards each year of service.-Facilitated review sessions after each assignment, allowing the team to identify potential improvements.

-Managed newsroom operations, print and online content and collaboration, multimedia, and community relations for 14,000-circulation daily newspaper. Managed 15 student-managers and 150 staff members.-Composed and enacted The Daily's existing three-part mission statement.-Fostered communication between advertising and editorial departments through weekly planning meetings.-Led a team that designed and implemented The Daily's first reporter training program, which produced a future editor-in-chief in its inaugural year.-Developed staff-training program that fostered collaboration between departments and cultivated networking between staff members and industry professionals.-Improved communication between departments and streamlined workflow by enhancing work environments.

-Oversaw everyday operations for 14,000-circulation daily newspaper, including daily article placement and planning, coordination between editorial units and management of daily deadlines. -Implemented long-term planning system for articles, series and themes on a weekly basis, improving variety of coverage and collaboration between units.-Served as copy editor, development editor, special sections editor and news editor during various academic quarters. -As news editor, improved efficiency and variety of coverage by designing and implementing an article assignment system to replace an outdated self-selection system; assignment system was adopted by all departments and continues to be used by The Daily. -As development editor, established standard training expectations for new writers that resulted in a more uniform understanding of The Daily's policies and of standard journalistic practices.