Sarah Marshall Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Proactively pitches stories, responds to media inquiries, and coordinates media coverage. Leads and co-leads multiple large-scale projects, including strategic development, launches, and ongoing external marketing buys. Includes task delegation and budget management. Coaches newer teammates and delegates workflow to other team members. Advises ELT and senior leadership on best practices in social media.Translates technical, scientific, sometimes highly sensitive,… Show more Proactively pitches stories, responds to media inquiries, and coordinates media coverage. Leads and co-leads multiple large-scale projects, including strategic development, launches, and ongoing external marketing buys. Includes task delegation and budget management. Coaches newer teammates and delegates workflow to other team members. Advises ELT and senior leadership on best practices in social media.Translates technical, scientific, sometimes highly sensitive, information into multiple forms of clear, concise messages easily understood by target audiences.Consults directly with healthcare professionals and community leaders to gather information to translate into key messages and completed stories for internal and external communications. Identifies new opportunities for growth within portfolios. Pitches new initiatives to executive leadership to help achieve and surpass organizational KPIs and goals. Strategizes and produces key multimedia materials used in appeals, marketing, stewardship, major gift proposals, events, and more. Show less

Halifax, Nova Scotia, Canada

Team lead on major long-term projects such as capital marketing campaign and Annual Report. Lead on paid and organic social media. Significantly grew our online following and presence.Led brand redesign and implemented organizational brand standards.Supervised our MSVU and NSCC students.Other tasks include writing, branding, copywriting, strategic campaign planning for fundraisers, and digital and print design as needed.

Halifax, Canada Area

Head of communications, including strategic social media content and analytics, SEO, brand enforcement and graphic design. Head of the outreach committee and lead on most community events. Directing the film festival includes large-scale strategic event planning, sponsor and community relations, budgeting, branding and design, creating and launching full marketing and advertising campaigns, written communications, media relations and team management.

Produced, edited and published a full-length promotional video. Wrote and designed multiple captivating blog posts with a large online reach. Designed the 2017 membership handbook. Fostered positive community relations at special events.

Bachelor Of Arts (B.A.), Honours In English, Major In Music

Activities and Societies: Mount Allison Chamber Orchestra Honours in English Double major in Music

Advanced Diploma, Public Relations

NSCC's public relations program prepares students to enter the professional business world. Students are held to industry standards.