Sarah Rolfe Email & Phone Number

Everett, Washington, US

Everett, Washington, US

• Deployed to OpCo’s for Kaizen, coaching and mentoring. Worked with Operating Company digital marketing teams & marketing individuals on growth marketing principles
• Facilitate trainings, scalable bootcamps and Kaizen events for KPI improvement, commercial growth opportunities & new FBS commercial tool development. Recent event (March 2024) new FBS tool install Kaizen of Ideal.
• Coordinated, presented, and developed content for Fortive digital marketing, annual conference, for 200+ global participants in 2023 Digital Experience Hack (focusing on CSAT, resulting in +$75M in incremental revenue).
• Foster and grow marketing communities within Fortive OpCo’s for best-practice sharing, highlighting individual contributors and collaboration. Bi-weekly digital marketing community calls, and monthly calls dedicated to.

Everett, WA, US

• Team Lead the Paid Digital Marketing Strategies - North America, Europe, Middle East, and Africa.
• Manage team of professional demand generation managers; focused on NPI go-to-market strategy and campaign execution across North America and EMEA.
• Developing innovative marketing strategies across 1-Fluke landscape through experimentation and continuous improvement. Creating campaign activities that focus on funnel generation, ecommerce and thought.
• Project lead on 5-month, innovative, global project to create efficiencies in all digital marketing spend across Fluke Industrial Group, Fluke Health Solutions, Fluke Process Instruments, Fluke Reliability Solutions.

Everett, WA, US

• Driving funnel & revenue through demand generation for all business units through SEO, SEM and SMM.
• Project lead on 5-month, innovative, global project to create efficiencies in all digital marketing spend across Fluke Industrial Group, Fluke Health Solutions, Fluke Process Instruments, Fluke Reliability Solutions.
• With a goal of increasing our lead to opportunity conversion rate for the Advanced Diagnostic Tools business unit within Fluke Industrial Group, by 5%, I exceeded that goal and increased our conversion rate by 64%.
• Created an increase of 36% from Prior year in non-paid opportunity funnel ($2,6M to $3,5M within North America), for Advanced Diagnostic Tools. Owned specific channels for multiple business units including paid Social.
• Grew funnel business by 13% on paid campaigns in FY 2018, and by 15% so far in FY 2019

Everett, WA, US

• SEO Responsibilities & Accomplishments:
• Managing communications and serving as digital point-of-contact for Fluke.com global website migration. Communicating to stakeholders and digital coordinators for all global regions. Liaison for SEO agency’s globally.
• Managing SEO business requirements for Thermal Imaging business unit for organic, lead-generating microsite across US, Canada and UK.
• Supporting the Fluke Industrial Group’s global businesses to drive improvements in keyword rankings, organic traffic, and organic web leads.
• Developing global standard work for white-hat SEO using best-in-class processes for Fluke’s global web presence; including high-impact SEO strategy for Fluke.com globally. Analytics Reporting Responsibilities:
• Maintain monthly reporting to leadership for global traffic to determine opportunities and website health including North America, EMEA, APAC and LAAM. Accountable for digital KPI’s of lead flow, traffic by channel.

• Sales, marketing and general business consulting
• Assisted with branding, logo design and website creation to help facilitate growth of start-up after school enrichment program that teaches 1st through 5th grade students about nutrition and cooking through an.

Seattle, WA, US

• Developed and managed the project of becoming a 501(c)3 for a local charity; received official approval in April 2012
• Prepared press releases for One Hundred For Haiti blanketed the local media with our current initiatives
• Prepared grant proposals to a number of foundations for a documentary film about getting fresh, safe water to a remote town in Haiti

Redmond, Washington, US

Nutrition Coordinator with at the Old Fire Teen Center. Challenging teens to learn about natural health and nutrition. Assisted with cultural events including Dia de los Muertos.

• Increased website monthly visits by close to 300% between July 2013 and March 2015
• Promoted products that were trending in the natural body-care product industry by creating content for the website and social media outlets
• Increased wholesale store orders by 180% between July 2013 and March 2015
• Conduct analysis of new and existing markets for optimal growth; strategically grew wholesale customers by close to 200% and grew retail customers by 180% over 2.5 years

• Responsible for the daily operations of Uncle Harry's Natural Products including production schedules and inventory management, including wholesale shipping
• Implemented production batching schedules for staff of 10 based on monthly and quarterly forecasted sales for food processing, powder processing, filling products and labeling to maintain lean inventory of over 600.
• Forecasting and projecting sales to keep inventory lean, and “just-in-time” reducing in-process inventory and associated unnecessary costs while reducing lead-time on wholesale shipping by close to ½
• Schedule delivery driver staff, responsible for organizing and scheduling all weekly pickups and deliveries to wholesale customers, raw materials and packaging manufacturers from Tacoma to Everett

Bachelor Of Arts (Ba), Political, Legal And Economic Analysis

Master Of Business Administration (Mba), Non-Profit/Public/Organizational Management