Sarah Lathe Email & Phone Number

Chicago, Illinois, United States

Sacramento, California, Us

Leading the Integrated Marketing team at Rhombus, working to drive high-impact programs across webinars, case studies, email marketing, and tradeshows. My focus is on building brand authority, enhancing customer engagement, and fueling revenue growth through strategic, data-driven campaigns that align with our business goals.

Sacramento, California, Us

As the Digital Marketing Manager at Rhombus, I’ve consistently delivered impactful results and added substantial value to our marketing initiatives. Charged with transforming our advertising strategy and managing a large budget, I optimized lead generation across Google, Facebook, and LinkedIn, achieving measurable improvements in efficiency and reach. I introduced Asana to streamline project management, driving a more organized and productive team dynamic. Additionally, I led the transition to GA4, ensuring accessible, future-proof data analytics.My role also involved close collaboration with sales, where I supported revenue growth by creating custom RFPs and marketing materials tailored to key clients. I strengthened our brand visibility and customer trust by forging strategic partnerships with platforms like G2, resulting in increased brand recognition and positive customer reviews. Through targeted testing and continuous optimization, I enhanced ad performance, reducing Facebook CPL and boosting LinkedIn lead quality—driving significant value.

Rancho Cordova, Ca, Us

Dynamic project manager with a proven track record in orchestrating cross-functional initiatives and aligning diverse teams toward common goals. Skilled at driving project timelines, optimizing workflows, and ensuring all phases meet budget and scope requirements. I facilitated meetings and regular check-ins to ensure projects stayed on track, within scope, and under budget. Developed work intake processes and optimized workflows through automation, effectively balancing workloads based on resource availability. Built and maintained strong relationships with internal and external partners, aligning project goals with their needs and expectations. Successfully led the research, procurement, and enterprise-wide rollout of Asana, standardizing project management for over 300 marketing professionals.

Rancho Cordova, Ca, Us

As a Senior Communications Specialist with the VSP Vision Care Marketing & Sales Enablement team, I crafted and led marketing and communications strategies for the Strategic Alliances and Health & Government Markets business units. Working closely with stakeholders, I developed integrated, multi-channel campaigns to boost awareness and demand for VSP Vision Care insurance within health and government sectors. My expertise in messaging and content creation helped drive engagement, generate leads, and strengthen VSP’s position in these markets.

Folsom, Ca, Us

As a Marketing Program Analyst, I ensured that branding guidelines were consistently met across all marketing materials, from strategy to voice and visuals. By gaining a deep understanding of our target audience, I helped internal teams create and deliver impactful content tailored to customer needs. I led efforts to expand reach to Enterprise customers by curating content and designing an Enterprise-focused landing page aimed at executive leadership. Grew organic channels—Facebook, LinkedIn, Twitter, Instagram, and email—achieving 66% follower growth and a 162% increase in engagement. I spearheaded a new careers webpage, brochure, and Instagram channel to support HR’s efforts in enhancing our employer brand. I also developed a structured content calendar aligned with annual goals and collaborated cross-departmentally to refresh outdated lead nurturing programs in Marketo with new visuals and messaging, resulting in improved campaign performance.

Folsom, Ca, Us

In my role as Digital Marketing Specialist, I managed and optimized digital content and social media channels, achieving substantial increases in follower growth and engagement across platforms. I led a cross-functional project to overhaul the resources library, performing a comprehensive content audit, analyzing traffic and engagement data, and working closely with designers and developers to enhance user experience. I created new processes and templates in Asana to streamline workflows, improving project management and collaboration across teams. I partnered with the sales team to identify and address gaps in the marketing funnel, refining lead scoring to better qualify leads. Additionally, I managed monthly paid advertising campaigns, implementing A/B testing on visuals, messaging, and audience segmentation to maximize ROI. My responsibilities also included analyzing and reporting on program performance, product awareness, and revenue impact, enabling data-driven decisions that boosted marketing effectiveness.

Sacramento, California, Us

As a Digital Marketing Specialist for Girl Scouts, I contributed to the national branding team, ensuring consistency and engagement across digital platforms. I maintained a content library through photography, video editing, and graphic design, producing branded content for the website, blog, marketing emails, social media, and presentations. I established and managed an editorial calendar to strategically grow visibility and optimize content placement. Collaborating closely with internal teams and external clients, I developed buyer personas and crafted targeted messaging to drive successful campaigns. I tracked, analyzed, and reported on website, email, and social media performance, using insights to guide strategic planning and influence decisions.I restructured mass email communications, achieving a 40% open rate (a 20% increase) and 15% engagement rate (a 5% increase). Additionally, I developed and implemented a streamlined workflow for content creation, from request through to publishing, and introduced project management procedures that boosted department productivity. I also created and led regular staff trainings on digital tools and applications, empowering team members to utilize resources effectively.