Sarah T. Email & Phone Number

Nashville, Tn, Us

United States

Empowering nonprofits to deliver a better giving experience so they can raise more funds, maximize their impact, and create transformative change.

Cleveland, Ohio, United States

• Lead copywriter and content strategist on a fully agile, cross-functional leadership team to support critical, high-visibility product initiatives while driving value to the bank.• Owned the end-to-end content strategy and copy development for targeted B2C and B2B omnichannel communication journeys to deepen client relationships.• Collaborated with marketing, product, and internal stakeholders, representing the Design Studio and sharing research and design principles to help shape the strategy, ideation, and execution of initiatives.• Established content standards, design principles, and information architecture for tools across digital platforms, maintaining consistency in tone, voice, and content structure, increasing usability, and creating transparency for clients in complex processes.• Maintained a user-centric, data-backed content ecosystem drawing on UX research, feedback, analytics, and business goals.• Led copy development and content strategy for commercial payments B2B go-to-market sales kit, including branded communication templates and messaging matrix framework, reducing the development time of pitch materials from 2 weeks to 2 hours.• Collaborated with the content design team to develop and enforce UX Writing Guidelines, ensuring consistency and clarity across all user touchpoints, maintaining best practices, and making digital products more seamless and intuitive.• Across all projects, utilized design thinking methodologies and multiple user research methods to ensure a user-centered content strategy. Facilitated design thinking workshops and conducted usability testing, competitive analysis, and stakeholder and client interviews.• Selected to be a part of exclusive Leadership Development program offered to high-performers.

Nashville, Tennessee, United States

• Founded non-profit community initiative providing free, no-contact deliveries of groceries, medications and other supplies to high-risk, elderly, immunocompromised and otherwise disadvantaged citizens of Nashville during COVID-19 pandemic. • Oversaw the programmatic functions of the organization, including fundraising, program development, strategic planning, financial management, volunteer management, impact reporting, community relations, advocacy, legal, marketing/outreach, social media, and public relations. • Recruited, retained and managed a team of 400+ volunteers errand runners and back-end support team members.• Collaborated with local government, public health officials, and nonprofit partners (including United Way of Greater Nashville, Second Harvest of Middle Tennessee, Metro Nashville Public Schools, TIRRC, Martha O’Bryan Center, Local Meals for Local Heroes, Nashville Free Store, and more) to develop safe and efficient systems of relief for low-income and disadvantaged members of our community.

• Produced original, creative content and compelling copy for digital and print marketing materials: landing pages, email, social media, blogs, newsletters, promotional advertisements, direct mailers, pamphlets, and more. Customized brand message to reach and capture target audience and drive engagement.Clients include: 100 Layer Cake, HomeTech Construction & Design, Hipster (acquired by Aol), Fitt, Southern Scarlett, Papertown Entertainment, and more.

Beverly Hills, Ca

• Led content strategy and copy development for 2010 site redesign. Pioneered content style guidelines and established information architecture to improve usability and maintain best practices in content development. • Developed clear, consistent nomenclature for tools and applications and ensured all site content complied with brand standards. • Produced marketing and editorial content for promotional campaigns with celebrity and brand partners.

West Hollywood, California, United States

• Oversaw production and wrote daily content for the corporate blog that received 200k unique views monthly. • Developed marketing and editorial campaigns to engage the community. Managed on-site member communications as well as social media properties.• Worked with the product and development team to implement a consistent brand voice throughout UX/UI of digital products. Partnered with product managers and internal stakeholders to define content requirements and recommend effective content strategies.• Formed strategic partnerships across publisher, brand, and non-profit communities to establish SocialVibe as a desired partner for content sharing and promotional campaigns.

Culver City, California, United States

• Oversaw content production for an international network of websites that garnered 50 million unique views monthly.• Maintained day-to-day editorial content production, including internationally shared content. Scheduled, built, and published articles on Tom’s brand websites using multiple content management systems, enforcing formatting standards, image treatments, and design consistency before publishing.• Managed team of international staff editors, third-party content providers, freelance writers, copy editors, and translators, including creation and maintenance of contracts and invoicing.

Ux Writing Fundamentals Certification

Theatre Arts, Mass Communication

Animal Sciences