Sarah Ormston Email & Phone Number

Limerick

Principal Duties:• Digital: Managing all social media platforms (Instagram, Twitter, Facebook, LinkedIn), two website redesigns, content creation, digital ads and email campaigns.• Communications: Managing corporate external public relations. Liaising with the media and pitching to journalists. Overseeing development of visual communications; photography and videography.• Third parties: Supervision of tendering process, appointment and relationship management thereafter of third party suppliers; including advertising agencies, branding agencies, digital agencies, public relations agencies, copywriters, photographers, videographers, printers, designers etc.• Team: Management of the Adare Manor marketing team, from daily marketing operations to strategy development, implementation and budget control. • Collaborations: Supporting brand collaborations such as skincare, golf and drinks partnerships. • Awards: Developing and implementing awards strategy to secure accolades and improve on rankings and listings for Adare Manor.Main Achievements:• The management of all marketing activities for 16 months prior to the closure of Adare Manor, throughout the refurbishment, restoration and expansion period of 21 months, the reopening of the hotel and operation over the past 5 years to date. • Complete re-creation of all marketing, communications and branding materials during the closure period; including brand guidelines, logos, colour palette, tone of voice, website, etc.• Management of PR activities, such as the launch of the hotel in 2017; and the launch of championship golf course in 2018; and the announcement of Adare Manor being the 2027 Ryder Cup venue and Michelin star restaurant in 2019; the closure and reopening of the hotel during the pandemic in 2020 and 2021; the Pro-Am fundraising golf tournament and achieving the Conde Nast Traveller ‘Best Resort in the World’ award in 2022. • Winner of Adare Manor’s annual ‘Beyond Everything’ team member award in 2020.

Dublin

Principal Duties: • Developing communication messages (direct mail, email, telemarketing, website and social media) and asks to donors that will increase average donor gifts and overall income in line with specified targets. • Managing direct mail campaigns including budgeting and costing control, initial briefing, audience selection (donor segmentation and database analysis), timing, development of copy and creative, editing and proofreading copy, media selection and post campaign analysis. • Selecting and instructing external agencies such as copywriters, designers, data analysts, telemarketers and printers. Overseeing their progress, providing feedback and ensuring high standards are met.• Planning telemarketing campaigns including writing and editing telemarketing scripts, briefing telemarketing teams, campaign monitoring and results analysis.• Liaising and aligning with internal teams to meet common goals.Core Achievements:• Development and implementation of an onboarding programme for new donors; which included welcome call, postcard, email, SMS, and 12 week stewardship email campaign.• Tested the optimum time for upgrading and saving donors via telemarketing campaigns. Trialled varying scripts and timing of calls across sample groups and utilised the results from analysed data to influence upcoming campaigns.• Achieved higher ROI than budgeted on Direct Marketing appeals which were implemented every six weeks based on the key area of need at that time.

Dublin

Principal Duties: • Created effective integrated marketing campaigns for each book incorporating various mediums; print, digital, broadcast and radio.• Pitched new books and authors to group buyers, sales reps, independent bookstores and media contacts. • Collaborated with authors and agents, as well as colleagues in editorial, design and warehousing.• Created content for the website and email newsletters to subscribers. • Managed social media platforms (Facebook, Twitter, Pinterest).• Liaised with bookstore staff in designing in-store displays, monitored promotion compliance, devised event opportunities and updated bookstores on forthcoming publicity. • Organised and accompanied authors on bookshop tours and signing events. Arranged book launches.• Oversaw the creation and design of point of sale and other promotional materials.• Investigated new potential customers and secured new accounts.• Handled trade enquires, managed orders and returns requests. Liaised with sales reps; supplied with sales kits and monitored their subscription orders. Core Achievements:• Managed numerous key accounts, such as Tesco Ireland, Dunnes Stores and WHSmith, and held monthly meetings with buyers.• Obtained experience working with high profile individuals, such as the then Minister for Justice, Mickey Harte, Kathryn Thomas, and honed communication and event management skills in arranging and speaking at book launches.• Undertook quantitative research of consumer perceptions of adopting an ereader by contacting the Poolbeg Press database of readers. This gave valuable insights into our target audience’s view of ebook and ereading technology at a time when ereaders were beginning to increase in popularity.

Meath

Marketing and Publicity• Formulated and implemented publicity plans and publicity activities such as securing media coverage, writing press releases and organising launches in Dublin and London.• Liaised directly with authors and briefed them on press interviews. • Compiled marketing and book information into catalogues, advance information sheets and order forms.Sales• Liaised with trade reps across Ireland, UK, Asia, New Zealand and Australia, monitored their progress and supplied them with information and support. • Expanded distribution territories by researching and contacting global sales and marketing firms.• Monitored stock movements, arranged and oversaw the shipment of orders.• General sales administration included processing purchase orders and invoicing.Editorial• Proofread manuscripts.• Examined and critiqued books from foreign publishers for possible rights acquisition. • Contacted international printers, obtained print run quotations and communicated with the chosen printer throughout the book printing process.• Briefed cover designers and liaised with them during the cover development process.

Limerick

• Sales work included cashier service, customer service, stock replenishment and stock control.• Office work included filing and invoicing.• Financial work included book-keeping activities such as cash reconciliation, accounts control and sales analysis.

Master Of Science (Msc), Marketing, First Class Honours (1.1)

Modules of study included: Digital Marketing Strategy, Strategic Marketing Management, Consumer Behaviour, Brand Management, Integrated.

Proofreading 1 & 2

Bachelor Of Arts (Ba), Language And Cultural Studies, Second Class Honours (2.1)

Major: English Literature. Minor: Teaching English as a Foreign Language (TEFL)