Responsible for the development and management of an evergreen roadmap for RKW’s marketing technology architecture designed to attract, engage, and retain residents across digital platforms.

-Responsible for all digital platforms for RKW Residential-Develops strategies focused on generating qualified leads for each community -Manages digital advertising campaigns and reports on analytics to ensure the success of our clients business objectives

-Set-up new digital platforms while working with third-party providers, as well as developed and put into effect new social media strategy to increase brand awareness.-Implemented & maintained FreeSpirit’s Digital Asset Management (DAM) web-based software for employee and customer use, including organizing files and their metadata from previous storage system.-Developed new ecommerce website alongside UX team to make sure it was functional to go live, including performing application testing, editing HTML & CSS to impact front-end visual and managing image uploads to WebDAV. -Digital product management, including bulk importing products and all relevant sales data to ecommerce site, organizing products by brand, availability timeline and product type across all platforms and using social media to promote products based on shipping schedule and sales numbers.-Updated FreeSpirit’s Facebook, Instagram and Pinterest accounts to build brand awareness, created graphics with Adobe Spark intended to increase engagement across all social profiles and worked with Marketing Team on new process for optimal posting to capture correct audience.

-Direct point of contact for 220 clients, including account executives, directors of sales and market presidents, throughout 22 of the Townsquare Media markets.-Digital marketing project management, including client communication, action plan development, communication with internal stakeholders and timeline management from beginning to end.-Projects includes on-site SEO audits, front-end website changes, optimizing ecommerce platform, creating custom forms and working with third-parties to embed their products on proprietary web platform. -Conducted keyword research using Google AdWords and SEM Rush, analyzed websites’ content strategy and conversion tactics, evaluated on-site and off-site SEO efforts, including reviewing title tags, meta description, backlinks, directory listings, Google My Business listing and social media presence.-Improved custom WordPress web-based forms & their routing with HTML, QAT, UAT.-Increased referrals to increase monthly revenue by improving communication efforts between sales and operations teams.

-Supervised 12 Digital Marketing Specialists, including hiring, training and development in web design strategy, organic SEO, organic social media, digital display ad services.-Retained an average of 96% of 3,000 clients each month, through weekly team trainings, daily coaching, reporting & analytics, and resolution of complex financial or service concerns.-Collaborated with management team on weekly trainings for the entire Service Team to develop their leadership skills and grow their knowledge of industry.

-Created and implemented digital marketing strategy for 170 client companies across the United States, including website edits, design strategy, content, organic SEO campaign, social media engagement, online reviews. -Managed client relationship while account was active, from onboarding through maintenance and issue resolution, while managing internal and external stakeholder relationships.-Worked with DNS hosting companies and utilized WordPress, Google Tools, Bing, Yahoo and third-parties, including Yext and PayPal. -Increased target keyword rankings through on-site and off-site SEO efforts and regular analysis of website conversion rate and Google Analytics data.-Achieved a 96% monthly retention rate through building client trust with proactive communication and support. -Identified upsell opportunities through research and analysis of clients’ overall online presence to improve brand recognition and revenue.

-Delivered on-site product trainings to over 300 auto dealerships throughout NC & SC.-Utilized competitive research, PowerPoint and Adobe Photoshop Elements to create presentations and marketing materials. -Performed surveys of dealerships’ tire inspection process and tire sale process to isolate potential improvements to the customer’s experience and increase revenue.-Identified new potential clients.

-Served as the company’s first marketing & communications employee, collaborating directly with the executive board to align strategy with growth objectives. -Created and managed marketing budget.-Developed and executed digital campaigns across web and social media channels utilizing WordPress based blog, Facebook, Twitter, and Google Plus.-Crafted press releases and pitched for local awards, including Baltimore Magazine’s 2011 “Best Places to Work” and the Alliance for Workplace Excellence’s 2011 “Excellent Workplace”.-Assisted HR Director in sourcing new hires from Monster, Indeed, LinkedIn, holding phone screenings for potential employees and arranging onboarding process for new hires.