- Prioritize the customer experience through in-person and digital events, customer journey optimization, and relationship nurture strategies.- Drive end-to-end strategy, program management, and marketing for OneTrust's PrivacyConnect events throughout the year. - Execute event logistics in addition to creative experiential attendee activations and to help drive registration and engagement.PrivacyConnect.com | OneTrust.com

• Managed a budget of $150k and a portfolio of 15+ clients of multiple industries, including healthcare, marketing, events, financial education, business consulting, and real estate.• Developed and updated content strategies, using SWOT analysis and KPIs, for Meta platforms, blogs, and email newsletters.• Managed a team of 10+ contractors and W2 team members— including copywriters, designers, accountants, content creators, branding experts, and legal.• Business development— including lead generation, managing referrals, hosting sales calls, and proposal writing.

• Worked hand-in-hand with the CEO to lead the comprehensive rebranding transition, transforming the organization from a digital marketing agency to a specialized Shopify web development agency.• Spearheaded and directed comprehensive marketing campaigns and digital media initiatives across 3+ major internal brands including Tough Stuff Podcast, Audrey Digital, and Agency Magic (plus more in the works!)• Orchestrated end-to-end strategies for the launch of Agency Magic and Tough Stuff Podcast, from conceptualization to execution, including ideation, development, and implementation.• Executed precise launch plans across all internal brands, leveraging market insights and audience analysis to maximize reach, engagement, and brand visibility, resulting in impactful market penetration and audience growth (30%+) over from June 2023-March 2024.

• Strategized, developed, and managed content across 15+ diverse client portfolios and internal content platforms to drive engagement and brand visibility.• Collaborated seamlessly with multidisciplinary teams comprising designers, copywriters, and video editors to craft compelling client assets and ensure cohesive messaging.• Conducted thorough research and analysis to inform content marketing strategies, including the creation of SWOT and competitive analyses to guide client initiatives effectively.• Spearheaded the creation of Quick Reference Guides (QRGs) for clients, fostering brand consistency across various marketing channels.

• Created comprehensive content calendars and collaborated with internal teams to ensure timely and consistent delivery of content that aligns with brand objectives.• Monitored social media channels, analyzed performance metrics, and generated reports to optimize content and drive key performance indicators (KPIs).• Engaged the online community, responded to inquiries, and cultivated relationships with followers to foster a positive brand image and customer loyalty.

• Developed robust, timely, and effective social media nurture content + webinar-to-customer pipeline campaigns. Over 900 pieces of unique, engaging (5+%) content created during contract tenure.• Worked alongside marketing team — including customer success and paid advertising teams — to grow account to over 150,000 followers.• Effectively enabled the company’s lowest cost-per-acquisition of all marketing efforts using strategic organic content and direct response tactics, such as intentional calls-to-action, social direct links, webinar promotions, and sales funnel engagement.• Strategically developed organic social media marketing plans for multiple webinar-to-customer pipelines for Dow Janes paid financial education programs, including their flagship offer — Million Dollar Year — resulting in hundreds of thousands of dollars in revenue per year. (Actual Totals undisclosed by Client.)• Successfully developed customer success and support strategies for Instagram, resulting in high customer retention and satisfaction.

• Executed 10+ community/fundraising events per year, meeting income targets and driving mission-related activities to achieve organizational goals.• Implemented strategies for event revenue growth, emphasizing creativity and innovation, while monitoring financial progress to ensure high ROI and budget adherence.• Recruited, trained, and managed relationships with 100+ community volunteers, fostering successful event execution and increased participation.• Collaborated cross-functionally to maximize event success, engaging corporate partners, health systems, and distinguished sponsors for sponsorship and participation.

In addition to the responsibilities listed in “Director of Member Relations (Marketing & Events)” role:• Acted as a liaison between regional leadership and fellow Directors of Member Relations to campaign for role-related improvements and needs.• Represented Directors of Member Relations to ClubCorp stakeholders on a regional level at company-wide conferences, training events, and quarterly meetings.• Assisted in the development and implementation of new and existing training materials for fellow Directors of Member Relations.

• Planned and directed 24+ Member and Stewardship Events per year to encourage retention of existing member base and growth of incoming member prospects.• Developed and optimized marketing materials targeted towards Members, Prospects and Employee Partners using the following tools: Facebook, Instagram, Eloqua (Oracle Email Optimization), MemberPride (Proprietary ClubCorp CRM) and Club website.• Partnered with key stakeholders and associates to optimize social media content, website information, in-club digital placements, and print placements to retain and attract members.• Assisted with HR duties, such as onboarding of incoming Members and Employee Partners, administrative accounting, and employee retention projects.

• Collaborated with the communications team to build strategic, on-brand marketing materials to further the mission of the American Heart Association through business development.• Worked as the executive assistant by managing executive calendars, weekly meeting preparations, and Board of Directors' engagement and Gold Standard Board tracking.• Managed daily office operations including: accounts receivable, donation processing, safety procedures, on-boarding/off-boarding, and data entry.• Coordinated office HR functions to ensure ongoing compliance and in support of collaboration and engagement aligned with the goals and objectives of the division, affiliate and association.• Managed data-entry and processing for Microsoft Dynamics, Sharepoint, Siebel, Prism, Windows Image Acquisition (WIA)/CDS, Greater Giving SEM.

• Worked effectively in a startup environment as the first hired employee of MarketPros Responsive Solutions, where I gained a deep knowledge of marketing, customer acquisition and sales. • Assisted the Chief Operations Officer to organize and redevelop CRM and telecommunications processes to ensure a streamlined and effective customer service experience for current and incoming clients alike. • Worked collaboratively with the CEO and COO to develop the onboarding process for incoming clients by researching and constructing and outlined and detailed brief for internal marketing and sales teams to implement. • Served as the primary point-of-contact and liaison for current and incoming clients by providing and following up with details on subscription-based packages, day-to-day task requests and regular communications via email, phone call and social media updates.

• Instrumental in sustaining the board-to-homeowner rapport for 5000+ homeowners in the Metro-Atlanta area by integrating and streamlining processes to enhance productivity, connectedness and homeowner engagement with board of directors for each association. • Gathered and compared proposals from vendors, ensuring maximum community-benefits-per-dollar earned by creating contrast charts for board of directors for each project.• Developed client acquisitions packet, video and presentation, which have been used to obtain multiple communities since implementation in September 2016.

• Researched, developed and published relevant and timely social media, newsletter, blog and email marketing materials to reach current and potential clients. Social media sites included Google+, Facebook, Instagram, Twitter.• Authored 15+ unique blog posts between Aug. 2016 to Dec. 2016 and developed “Get to Know” series for tolleycm.com blog; included in these posts was the first indexed blog post for the company; the blog page moved to the top five most viewed pages on the website.