Marketing Assistant | Social Media & Influencer Relations Manager
Los Angeles, California, United States
A renowned historic venue in Hollywood with a seating capacity of over 2,700, showcasing top-tier Broadway tours and live events, attracting thousands of visitors annually for world-class entertainment experiences.- Launched TikTok for Hollywood Pantages Theatre and Broadway in Hollywood, driving a 500% increase in engagement within 30 days.- Collaborated with 50+ professional Broadway shows and their reps to develop social media plans and manage budgets, translating show assets into engaging formats tailored for fan interaction.- Partnered with local community organizations and restaurants to host activations and create content that elevated viewership for both parties by 150,000+, fostering a sense of community in the heart of Hollywood.- Spearheaded influencer video collaboration for a season launch, creating legal contracts, garnering 2.4M+ views and expanding audience reach by over 150%. CTR reached 1.6 % in the first two weeks. - Managed the Broadway In Hollywood App, executing multiple high-impact in-app giveaways. One giveaway achieved an exceptional 68% engagement rate, significantly surpassing the national average of 2% for app communications, and resulted in 300 new app users.- Organized high-visibility events, including red carpets and press days, resulting in 100K+ social impressions and a 30% boost in event-based engagement.